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Work Background
FinalisProduct Specialist | Product Marketer
Nov. 2024 - Jun. 2025United States● Reframed the core product narrative, aligning positioning with user needs, regulatory context, and business expansion goals.
● Led the end-to-end product development and go-to-market of Capital Allocators, a new AI-powered marketplace. Drove the initiative from concept to launch, achieving 70% adoption in 6 months and unlocking a new growth vertical for the company.
● Orchestrated cross-functional execution (PD, Legal, Eng, UX, Sales), navigating global stakeholders across time zones and driving alignment through structured rituals and clear prioritization frameworks.
● Conducted customer and market research (interviews, qualitative analysis, and competitor tracking) to validate assumptions, define use cases, and inform roadmap decisions in a highly regulated environment.
AI Tools by Funnel Stage:
Discovery & Research: ChatGPT, Perplexity, Granola, UserTesting, Reddit, Product Hunt.
Ideation & Definition: Copy.ai, Typeform, Gamma, Canva, FigJam, Miro, 021.
Stakeholder Alignment: Asana, Trello, Slack (incl. Canvas & threads), Loom, Lucidchart.
Development & Validation: Jira, Apollo, Hunter, ElevenLabs.
Prototyping: Lovable, Base44, V0.
Go-to-Market & Iteration: Mixpanel, Looker Studio, Intercom, Userpilot, Hotjar, Google Workspace.
BrandtrackProduct & Marketing Specialist
Oct. 2023 - Nov. 2024Spain, Madrid● Repositioned Brandtrack as a music-tech leader through brand storytelling and messaging, boosting traffic and awareness by 40%.
● Led the end-to-end launch of the AI Voice Ads Generator, combining user research, product strategy, and cross-functional coordination. Achieved +30% NPS improvement through focused activation and usability iteration.
● Mapped customer journeys and identified friction points through qualitative feedback and benchmarking. Prioritized and delivered improvements that increased registration rates by 25%.
Media.MonksProduct Manager
Aug. 2021 - Nov. 2023Argentina, Buenos Aires● Led full-funnel, cross-platform campaigns across the US & LATAM, exceeding performance goals through data-driven targeting.
● Recognized worldwide (US/EU) and praised by Google & Norton for high empathy and strategic client communication that drove campaign success.
Market: US and LATAM. Platforms: Display & Video 360 | Campaign Manager | Looker Studio | Meta | Search Ads 360 | Google Analytics Tools: Slack | Asana | Salesforce | Google Sheets & Slides | Semrush | Keyword Planner | Notion
CurseloSenior Brand & Content Strategist (B2B)
Apr. 2020 - Sep. 2021● Built and executed a B2B brand strategy and content system that increased conversion rates by 15%, aligning cross-channel messaging and accelerating MQL-to-SQL progression through a data-driven lead scoring model.
● Coordinate a 3-person agile team.
Tools: MailChimp | ActiveCampaign | Canva | Miro | Jamboard | Webinar | Google Trends | Keyword Magic Tool | Trello | Hubspot
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