Garth Birch - Career Advisor, University of Miami

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Work Background

University of MiamiUndergraduate Career Advisor

Sep. 2021Miami, Florida, United States• Responsible for the execution of full life-cycle campus recruiting for the practices/segments aligned to business needs • Assist 400+ students in career planning and established tracking and follow up system • Manage corporate partner relationships to match employment needs with student skills • Collaborate with Employer Relations team member to match students with desired company employers • Execute on campus recruiting events for employers and work cross functionally to provide workshops on career planning • Placed students in internships and full-time positions with firms such as Deloitte, Merrill Lynch, Ernst & Young, Bloomberg, and United Healthcare and assisted firms to achieve Diversity, Equity & Inclusion objectives

Real World AcademyChief Executive Officer

Jun. 2019 - Sep. 2022Morristown NJReal World Academy, an educational consulting nonprofit, was founded with the belief that every high school student deserves the opportunity to realize their full potential. By delivering affordable college application and career planning services along with ongoing support, we ensure each student will achieve a successful transition into the real world.

Greater Than OneGroup Account Director

Jul. 2019 - Sep. 2020Greater New York City Area

MNG DirectAccount Director

Feb. 2017 - Oct. 2017United StatesDeveloped digital advertising (primarily e-mail) and promotion programs for Oncology products

Beacon Healthcare CommunicationsSenior Account Director

Jan. 2014 - Jan. 2016Bedminster NJManaged the $5.1MM agency revenue, and all DTC efforts for Restasis, a $1B Rx dry eye medication, including: TV, radio, print, branded and unbranded web sites, online videos, and CRM-based email programs to 1MM+ patients. Led effort to produce 4 TV commercials and 6 videos which were supported by over $35MM in media.

Ogilvy CommonHealth WorldwideVP Account Group Supervisor

Jan. 2012 - Jan. 2014Parsippany, NJOriginally hired to manage all agency activities for several leading Pfizer brands (Advil®, Children’s Advil®, Robitussin®, Centrum® and ThermaCare®). Recruited internally to lead the professional launch team for a new GI product, Linzess®. Directed Interactive Marketing Team of 6 to develop a physician CRM for Linzess® launch Directed team of 8 to develop message strategy and promotional materials for 5 existing brands Exceeded P&L metrics for agency revenue budget of $3.2MM

Cline Davis & MannVice President

Jan. 2006 - Jan. 2012Responsible for professional advertising and promotion programs on several Novo-Nordisk brands, including: Victoza®, Levemir®, NovoLog® 70/30, and a leading Schering-Plough cortico-steroid, Asmanex®. Ensured alignment between Patient and Professional advertising, plus the digital online programs at another agency. Increased agency revenue and Scope of Work by +17% and +29% in consecutive years Managed budget of $4.7MM in revenue and a team of 10 Served as US lead on international team to develop and launch cohesive global campaigns Developed and implemented a process to convert printed MD sales materials to an iPad platform Pioneered use of QR code tracking on direct mail and journal ads to track performance and ROI

Grey Healthcare GroupVP Account Supervisor

Jan. 2005 - Jan. 2006Greater New York City AreaManaged and developed all professional advertising and sales materials for innovative new pharmaceutical products, Exubera®, the first inhaled insulin product, and a new neurological medication for IEED. Assignment was curtailed because Exubera didn’t receive FDA approval.

Saatchi & Saatchi HealthcareAccount Supervisor

Jan. 2003 - Jan. 2006New York, NYManaged agency advertising and promotional programs for a leading anti-psychotic drug - Seroquel®. Gained client trust such that they delegated Brand representation at key meetings to agency staff.

Wyeth PharmaceuticalsAssistant Product Manager - Senior Product Manager

Jan. 1995 - Jan. 2002Madison, NJInitially hired as Assistant Product Manager. Promoted every two years to Product Mgr., Sr. Product Mgr. then Sr. Professional Product Mgr. for leading brands – Dimetapp®, Robitussin®, Advil®, Advil Migraine® & Children’s Advil®. Led launch team in first 6 months of employment that introduced revolutionary technology (Dimetapp Quick Melt®) to the U.S. market, resulting in sales of $5MM+ in the first year Grew Robitussin, a $177MM brand that had 50% of cough category, to a record level of $254MM Developed and enhanced the “Robitussin Mom of the Year” campaign Implemented a direct mail campaign using targeted lists and Catalina in-store promotions Launched two new products which accounted for over $10MM in factory sales

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