Konstantin Traev

CEO, Product owner @Consento

Bulgaria🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDevDirector of PhotographyCameraman🐦 DesignPhotographer🧨 Consulting🎥 Entertainment🏦 FinanceAuthor✨ Business OwnerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO ManagerDigital Ads ManagerUX/UI DesignerProduct ManagerProject ManagerBloggerWeb DeveloperBusiness Development ManagerVideo EditorCRM managerCEOCMOFounderProduct Consultant

Konstantin Traev is the CEO and Product Owner of Consento, a company dedicated to providing innovative software solutions in healthcare. With significant experience in technology and product development, he leads the company with a clear vision and strategic insight. Prior to Consento, Traev held various positions in the pharmaceutical, food and IT industry, honing his skills in product management, digital marketing, and business strategy. As a leader, he is known for his dynamic approach to problem-solving and his commitment to driving progress within the company. He holds a strong passion for innovation in healthcare and ensuring that technology is used efficiently to improve users wellbeing.

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Work Background

ConsentoProduct Owner, CMO, CEO

Jun. 2016SofiaProject management - Product owner in Agile Scrum development of SaaS medical CRM cloud platform Consento CMO - Digital marketing & PR, BI and data analytics CEO - Legal, Business development and Finance • Develops and initiates projects, including managing costs, schedule and performance to ensure timely completion. • Manages SaaS product development cycle, including prototyping designs and coordinating mass deployment. • Acquires knowledge of industry trends and develops solutions and strategy through effective research. • Liaises with clients to develop deep understanding of business needs and current market landscape • Defines and analyzes metrics to measure product performance • Prioritizes roadmap in order to achieve product goals and metrics. • Performs detailed assessments of risks to determine constraints and develop mitigation strategies. • Enforces alignment of project strategy with business objectives and makes modifications to promote efficient project completion. • Ensures total compliance with legal requirements.

Verum Health ManagerProject Manager, Marketing Manager

May. 2015 - May. 2020SofiaPerforms multiple roles multiple roles to support the digital needs of a cluster of healthcare entities - CTO, Marketing Manager (with strong focus on digital marketing), digital governance, digital campaigns • Supports current and emerging programs through interactions with high-level customers, business partners and external vendors. • Coordinats third-party vendors and client IT teams to seamlessly deliver effective solutions. • Manages company-level architecture, platform and data configuration processes and implementation protocols. • Maintains thorough understanding of all key and current technologies, platforms and trends. • Develops and executed multiple print and digital marketing efforts to enhance brand visibility in Healthcare industry. • Directs traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks. • Helps clients develop website portals and social media pages to promote businesses. • Possesses expert knowledge of competitive and third party products and translated knowledge into business strategy. • Researches competitive solutions and maintained competitive market comparisons and evaluations.

Danone Bulgaria SADigital Marketing Manager, Project Manager

Feb. 2009 - Feb. 2015Sofia• Project manager for all digital activities of Marketing department - websites / promo sites, web apps, FB apps, social media, consumer portals. • Managed execution of digital marketing strategy. • Oversaw production, content management, advertisement and analytics of websites/ promo sites, social media and web apps.

Ozone LaboratoriesBusiness Unit Manager (Country head)

May. 2007 - Feb. 2009SofiaCBU Budget management - planning, execution, reporting (1M EUR annual budget) Medical team and Sales team management (8 MR, 12 SR) Portfolio Management – planning, marketing, pricing, R&D, labeling Cash flow management, finance controlling, forecasting, reporting Supply, logistics and stock management Sales management - trade policies and key account management/ distribution management, contracting, forecasting, pricing, ERP Contact with institutions – NHIF, Tax authorities, banks HR management - recruitment, remuneration, coaching and training > 25 employees Supervision of regulatory and registration procedures

Ozone LaboratoriesMedical Team Manager

Feb. 2006 - May. 2007SofiaBuilding and managing Medical team – 8 MR Coordinating the teamwork of Medical and Sales team – 16 SR Budget management of Medical team and Rx products Supply management of Rx products Marketing management of Rx products Portfolio management of Rx products

ZentivaSenior Medical Representative

Jan. 2004 - Sep. 2005Training and coaching of medical representatives Analyzes of sales and competitors Participation in marketing projects together with the Marketing manager Contacts with KOLs

sanofi-aventisKAM Oncology

Aug. 2002 - Dec. 2003SofiaMarketing of oncology portfolio in Oncology clinics in Bulgaria Communication with Hospital pharmacies, Expensive Drugs Commission, Ministry of Health and facilitation of logisitics Animation of KOL meetings Monitoring of continuity of patients’ treatment Market and business opportunities analysis Budget proposals and execution

BGText - broadcast global textTranslator, Subtitler and Medical Consultant for Discovery Channel and Animal Planet

Sep. 2000 - Aug. 2002SofiaTranslation and subtitling of documentaries Consulting other translators on medical terminology in documentaries