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Work Background
Career BreakProfessional development
Feb. 2024SofiaBrief moment for learning and evolution.
eMentor.brBrand & Strategy Management Mentor
Oct. 2023Remote👉🏽 https://bit.ly/ManuBorges_eMentor Need help to better perform your career path and lead a Comms team? Let’s do it together. Specialist in Brand Management and Strategy to develop company’s reputation through communication, channels and PR, Event strategy for positioning, Knowledge Management and complex projects, Female leadership challenges, People management and High performance teams.
Itaú UnibancoCommunications Manager | Cubo Itaú
Dec. 2021 - Jan. 2024São Paulo, BrasilPerformance: +28% brand value 2023 vs 2022
+45% brand value 2022 vs 2021
+60% PR value 2022 vs 2019 (metric used while brand value was getting matured) > Area structuring:
- delivery necesities
- channels definition
- high-performance team recruitment
- high prioritation and organization skills (high demanded area) > Responsibilities: - strong external + internal communication strategy w/ focus on the institution's positive reputation - strong public and press relations management
- strong senior leadership reputation advisement
- strong crisis prevation and management
- media training focused on valuing business objectives - physical and digital content channels management, such as website, blog, social networks, newsletter, DOOH
- over 10 people team management between internal and external teams (PR and content agencies) > Experience in an agile model with significant performance in prioritization and team engagement with a focus on results through data and people satisfaction and retention > Multiple interface leadership and very high demand from partner areas and companies.
Itaú UnibancoCommunications Specialist | Cubo Itaú
Apr. 2019 - Nov. 2021São Paulo Area, BrazilPerformance:
+200% organic audience growth in YouTube after coordination for deep content strategies
In five months reached 80% of 2020 PR exposure - Brand and content strategies for multiple platforms - Reputation keeper by building external stakeholders trust through comprehensive and integrated communications plans
- Manage public relations and other agencies, ensuring press and social media plans leverage competitive advantage of Enterprise strategies priorities
- Develop and coach others in superior written, oral and visual communications in a variety of styles and formats
- Lead cross sector day-by-day communications activities, ensuring Enterprise alignment, organizing and prioritizing the demands - Attend the meetings with different areas that need to communicate and support them with the strategy and available channels
- Propose and track internal KPIs (establish, collect and analyze metrics in order to improve communications initiatives)
- Content coordination and creating to all social media and channels operations
Textual ComunicaçãoSenior PR Account Executive - Cubo Itaú
Jan. 2018 - Mar. 2019São Paulo, São Paulo
Textual ComunicaçãoSenior PR Account Executive - AccorHotels South America
Sep. 2017 - Dec. 2017São Paulo Area, Brazil
Goldoni ConectaHead of PR & Media Relations
May. 2017 - Aug. 2017
Documennta ComunicaçãoCoordinator for Press Public Relations
Jan. 2017 - Apr. 2017
Documennta ComunicaçãoPress Public Relations Senior Analyst
May. 2015 - Dec. 2016
Mural ComunicaçãoPress Relations
Jun. 2014 - Apr. 2015
Mark Assessoria de Imprensa & ComunicãoPress Relations
Jan. 2014 - May. 2014
EBX GroupPress Relations Intern
Dec. 2011 - Sep. 2013
Capemisa SeguradoraCommunications Intern
Sep. 2011 - Nov. 2011
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