Christina Spaulding - CMO, Manzanita Marketing

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Work Background

FaireGerman SEO Specialist

Mar. 2024Remote · Remote

Manzanita MarketingDigital Marketing and SEO Strategist

Jan. 2021Las Vegas, Nevada, United States · RemoteProvide digital marketing and SEO services for a variety of B2B and B2C businesses. Services offered include SEO services, including keyword research, backlinking, and content optimization; content marketing and planning; website development, email campaigns; Google Ads and Meta Ads campaigns; and Google Business Profile setup and management. Experience in WordPress and HubSpot. • Grew Client A’s traffic by 30% in 2022 and projected 50% in 2023 by increasing the number of keywords in search positions 1-3. • Ran successful Google and Meta Ad campaigns for Client B, reaching goals in under 24 hours. • Created and optimized websites and Google Business Profiles for multiple clients in 2023

Streamline MediaDirector of Translations/Global SEO Strategist

Mar. 2019 - Jan. 2021Las Vegas, Nevada AreaTransitioned from translation to native content creation. Audited previously translated pages in 10 languages for SEO and overall translation implementation. Created a new site structure based on keyword research to better reflect localized content needs, and then filled those needs with quality content. Reduced costs for content by 75% Increased click-throughs by 300% in the first year and 254% in the second year Doubled traffic in first target language in both years Quadrupled traffic in second target language Managed a small team to create & proof content

Holiday Vet [Now Hiring Nationwide!]Marketing Consultant

Jan. 2019 - Mar. 2019Las Vegas, Nevada AreaDeveloping marketing strategy, including email campaigns, content scheduling, and social media. Initial email campaigns achieved a 27% click-through rate. Set up CRM and marketing automation tools

IGTProduct Marketing Specialist

Aug. 2013 - Jan. 2019Las VegasEstablished product marketing plans for systems and skill games. Created tools for systems sales team as well as systems product management to help increase sales, including slicks, presentations, playbooks, flyers, brochure, website content, online product demo tools, trade show stunts, and print ads. Performed field marketing duties, such as webinar management and email campaigns. Rebranded systems products from feature-based marketing to customer need-based marketing, including presentations, slicks, case studies, and videos. Focused systems website structure and content on user behavior. Managed development of interactive online sales tools. Launched skill games, including presentations, slicks, case studies, and videos. Developed “Demo in a Box” concept traveling to operators nationwide, showcasing skill-based bonus. Oversaw launch of Cardless Connect (industry-first mobile technology) with B2B and B2B2C strategies, resulting in more than 1,000 demos conducted.

Textbroker InternationalDirector of Communications

Apr. 2009 - Jul. 2013Las Vegas, Nevada AreaPlanned and managed multiple trade shows per year. Spoke at PubCon, SMX, and International Search Summit. Served as columnist for Search Engine Watch and PRNewswire. Developed blogging and content marketing strategies. Managed in-house and outsourced contributors. Drafted and implemented social media strategy for Twitter, Facebook, and LinkedIn. Responded to public feedback and criticism. Managed PPC campaign. Generated 156% ROI on trade shows in 2012. Landed radio interviews, book mentions, and article placements in print and online publications. Became regular contributor for industry websites, increasing backlinks and public profile. Grew staff to 19 employees, including hiring and training new personnel. Increased revenue each year by at least 30%.

Las Vegas Chamber of CommercePublic Relations Coordinator

Feb. 2007 - Apr. 2009Quantified public relation exposure in dollars and frequency; developed "How To Stay Up When the Economy is Down," four business profiles aired on Channel 13; recruited 4 members; promoted and sold media lists; managed incoming and outgoing press releases; maintained relationships with key media.

Promotions & SalesGeneral Manager

Feb. 2002 - Jan. 2007Trade show and event coordination, document translation, POS promotion, marketing analysis, internal sales

Mendez GmbHProject Manager

Jan. 2001 - Dec. 2001Organizing internal and external resources, coordinating documentation and file transfers, setting prices and quotes, writing bills for finished work, delivery of finished work to customer