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Work Background
eCommerce InstituteGlobal Cross Border Ecommerce Program Director, eCommerce Institute
Sep. 2019 - Jul. 2022Greater Buenos Aires, ArgentinaScope: Cross-border eCommerce Program for Products and Services Become a cross-border e-commerce player with our comprehensive program designed to propel businesses into new international markets. This specialized learning program is tailored to enhance your ability to navigate the digital global marketplace, expand your sales reach, and utilize innovative tools to generate international revenue and stay ahead of the competition. Program Highlights:
• Internationalization Strategies: Learn how to adapt your business model for cross-border trade.
• Market Analysis: Gain insights into global market trends and identify new opportunities for expansion.
• Digital Sales Tools: Discover cutting-edge technologies and platforms that facilitate international transactions.
• Competitive Edge: Master techniques to differentiate your products or services and outperform competitors. Most outstanding editions: • Spanish Edition
• Ran over 4 years with 9 successful editions.
• Educated more than 1000 students from over 30 countries. • Portuguese Edition - Programa de Facilitação do Comércio no Brasil
• Comprehensive training and acceleration to boost exports for Brazilian SMEs and professionals.
• Over 300 students selected through a collaboration between the Brazilian and UK governments.
• Main Sponsors: UK Government, Ministerio da Economia de Brasil, Apex-Brasil. • International (English) Edition
• Focused on leveraging Cross-Border eCommerce for SMEs’ international market entry.
• Inclusive of participants from the United States and Africa, totalling more than 40 students.
• Main Sponsors: USAID, Grow Global Women Entrepreneurs. • Central America and Caribbean Initiative
• Master programs developed to train educators in partnership with Banco Interamericano de Desarrollo, CENPROMYPE, and the USA Government.
• Prepared over 30 professors to instruct on Cross border eCommerce initiatives in Guatemala, El Salvador, Honduras, Costa Rica, and Panama.
Lac2bDirector
Aug. 2019Buenos Aires, ArgentinaScope: Cross Border E-Commerce Marketplace / Healthcare and pharmaceuticals. I am the Founder & Director of Lac2b. At LAC2B, we're proud to be recognized as a top-tier e-commerce global seller and distributor of health and cosmetics products. Our commitment to excellence is unwavering, and we're dedicated to providing our customers with the highest quality products, backed by exceptional customer service. We offer an extensive range of health and cosmetics products through our website, Lac2b.com. Our customer base includes e-commerce end-customers, as well as cosmetics stores. With a proven track record of delivering products directly to consumers worldwide, we take pride in our rapid door-to-door delivery services, with an impressive average transit time of just 48-96 hours. Our worldwide presence spans across the United States, Europe, and key regions in Asia, where we are committed to fulfilling and surpassing our customers' aspirations. With over 22,000 satisfied customers globally, our dedication to service excellence knows no bounds. Most Outstanding Goals Achieved
• Global Sales Network: Successfully expanded our market presence to 80 countries, including key territories such as the USA, Canada, Israel, Australia, various European nations, Arabian countries, and the UK.
• Extensive Online Catalogue: Grew the online catalogue to include over 17,000 SKUs, offering a vast selection to meet diverse customer needs.
• Brand Partnerships: Cultivated partnerships with over 100 global and national brands, enhancing product diversity and quality.
• Digital Footprint Expansion: Launched and currently manage 9 dedicated web portals tailored to specific markets, including a global site and regional sites for Argentina, Israel, and Canada.
• Customer Reach: Provided service to over 22,000 global customers, demonstrating a strong commitment to customer satisfaction and international service delivery.
Sebastian HerreraPublic Speaker / KeyNote Speaker & Conference Presenter (Global)
Jan. 2019With a portfolio of over 30 keynote speeches across the globe, my professional journey in public speaking has been marked by the successful delivery of talks in a multitude of countries, including but not limited to the USA, Mexico, India, Brazil, Australia, Argentina, Ecuador, Peru, and Chile. Beyond these, I've hosted hundreds of smaller-scale yet impactful casual and business events. My approach ensures that every presentation resonates deeply with the audience, leaving them not just engaged but also invigorated and ready to take action. Versatile Audience Engagement
My comfort in addressing audiences of various sizes and contexts has been thoroughly demonstrated, from intimate business meetings to large-scale international conferences attended by thousands. My background includes representing NGO organizations and prestigious corporations, where I have consistently delivered messages that resonate and reinforce organizational missions. Content and Delivery
The content of my talks is meticulously crafted to merge visionary concepts with actionable strategies, tailored to guide businesses in their transition to global marketplaces and to bolster their stance on public policy advocacy. Recent speaking engagements have covered critical topics such as: • "Global Trade Competition: Maneuvering Through Market Dynamics"
• "Foundations of Global Sales: Navigating Product Manufacturing and Wholesale Purchasing"
• "Efficiency in Motion: Mastering International B2C Logistics"
• "Direct Impact: Strategies for Global Direct-to-Consumer Sales"
Price2bManager
Dec. 2018Greater Buenos Aires, ArgentinaPrice2b´s Company Vision:
Price2b vision is to estimate the global competitive position of every product and make it universally accessible. Price2b´s Company Mission:
Price2b’s mission is to provide the most valuable system to sell, buy, promote, and finance every product in the world, based on global competitive position. Price2b´s Company Business Approach.
Price2b is the moment when participants find a price balance point, maximizing player satisfaction. The name reflects our company mission, estimate global competitive position and facilitate all participants to reach pricing objectives to assume obligations.
FedExFEDEX | Retail eCommerce Advisor
Jan. 2015 - Dec. 2018ArgentinaI am leading a team of certified e-commerce experts who are writing the next exciting chapter for E-Commerce – E-Business logistics operations for FedEx Express Latin America (LAC). As a team, we focused on developing E-Commerce, Fulfillment, Cross Border and innovative Last Mile Delivery solutions, that make our proposal the provider of choice and the market leader in the e-commerce sector. My expertise in different areas including Customs, Information Technology and E-Commerce has provided me with a full vision of tailored proposals and cross sales strategies to help current and future customers develop their potential. Most outstanding projects: MercadoLibre.com
- I am the Project Leader of FedEx - MercadoLibre’s operation in Latin America. These operations include MercadoLibre’s Shipping for Mexico, Brazil & Development for Colombia. - MercadoLibre’s Shipping (Mercado Envios) is the Largest Logistics Operation in Latin America, with more than 100 million shipments per year. Exporta Simple / Ministry of Production of Argentina
- I am the Project Leader of FedEx - Ministry of Production of Argentina "Exporta Simple" program.
- The development of this program includes: • Technical analysis – IT Systems, Customs, Logistics services - and development of the program with CAPSIA (Cámara del Courier) and Local Government Authorities.
• Development of FedEx programming web services in order to communicate with Ministry of Production IT Infrastructure.
• Start Up and Commercial development of the Program.
Cámara Argentina de Comercio Electrónico (CACE)Metrics & Statistics Director
Jul. 2009 - Mar. 2011Greater Buenos Aires, ArgentinaObjectives: - Leading the first Statistics Commission of the Argentinean Ecommerce Chamber.
- Setup Metrics and KPI’s to measure Argentina’s E-Commerce Market. Achievements: - Development of the first annual report on Electronic Commerce: "Electronic Commerce Study in Argentina 2011" carried out by Prince & Cooke.
Cámara Argentina de Comercio Electrónico (CACE)Logistics Director
Dec. 2008 - Dec. 2010Greater Buenos Aires, ArgentinaObjectives: - Identify external changes / opportunities transforming them into commercial options for the Argentine Chamber of Electronic Commerce.
- Transform these changes into opportunities for the Chamber of Electronic Commerce and its members through negotiation, lobbying and networking with trade associations, regulatory authorities, executive branch officials and parliamentary members.
- Design exception processes and procedures before/after Argentinean Customs changes.
- Provide an internal and external consultant role in logistics and foreign trade issues for the E-Commerce Chamber and its members. Achievements: - Several E-Commerce Conferences for SMEs Companies (E-Commerce Day, Internet Day) providing orientation, academic and training through the participation of Logistics Leaders.
- Coordination of communication, positioning and content of the CACE Institutional Web Site (Newsletter, blogs, etc.) to promote Logistics knowledge (Shipping, Packaging, Best Practices).
- Leveraging actions for all activities proposed by CACE that have a relationship with logistics and foreign trade.
- Monitoring and warning actions on legislative changes that immediately impact the network of associates.
- Creation of a starting "package of logistics services" offered by members of the commission, to promote E-Commerce adoption and to facilitate the startup operation of the associated members.
Social IndexDirector
May. 2007 - Jan. 2010The Social Index Project is involved in the promotion of community development through technology. IT Responsibility provides Social Organizations with a program for Digital Gap Reduction in order to create a more equal world. To support this idea,Socia Index provides a valuable donation platform to establish relationships between sponsors and social organizations based on the social promotional ratio that they display for a particular community. We firmly believe that every person in the world has the potential to become a leader if we provide the necessary amount of resources needed it to develop their personalities and talents. In order to achieve this goal it is necessary to establish relationships between Social Organizations, Sponsors and Community forces to reduce the digital gap and promote community development in each country around the world. http://www.socialindex.org
FedExE-Business Advisor
Jan. 2004 - Jan. 2015Exceeding goals and targets with proven top performance.
Development of tailored reverse supply chain solution in all LAC (47 countries). EBusiness development for international ecommerce companies located in Argentina and Uruguay.
EBusiness development for Freight Consolidators.
FedExCustoms
Nov. 1998 - Dec. 2003Provided Customs Advisor to FedEx Customers in Export and Imports Regulations.
Support and maintain FedEx operations in compliance with all Customs and Ramp regulations
Created interactive information report for Upper Management - tracking all Customs Ops.
ClarínSales and retention - Ciudad Digital
Apr. 1998 - Nov. 1998Buenos Aires Province, ArgentinaDeveloped and coordinated the Retention area. Telemarketing and Telephone sales representative.
Created information report for Upper Management (Retention and Quality measurements).
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