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Work Background
FGV - Fundação Getulio VargasMBA Speaker & Educator
Mar. 2019 - Oct. 2022São Paulo, Brazil · Remote• Inspired over 3,000 MBA students in Blue Ocean strategy and entrepreneurship.
• Acknowledged as a top-tier speaker, delivering impactful sessions that captivate and inspire audiences.
• Introduced innovative concepts to increase student engagement and promote critical thinking.
Casa Group FranchiseChief Revenue Officer
Apr. 2015 - Nov. 2022Orlando, Florida, United States · On-site• Strategic Revenue Growth: Spearheaded revenue generation strategies, resulting in the sale of over 500 franchises and a significant expansion into the USA and LATAM. Developed and implemented market and sales strategies that drove substantial franchise growth and international reach.
• Franchise Development and Expansion: Led comprehensive franchise development efforts, significantly growing the franchise network, and entering new markets. Developed strategic plans for franchise recruitment, onboarding, and support, ensuring sustainable growth and high franchisee satisfaction.
• Franchisee Support and Engagement: Provided ongoing support to franchisees, addressing operational challenges, and fostering strong relationships. Ensured consistency in brand standards and operational excellence across all franchises, driving mutual success.
• Cross-Functional Collaboration: Orchestrated collaboration between sales, marketing, and product teams to drive holistic revenue growth. Worked with internal departments to oversee marketing programs that directly increased franchise revenues, ensuring alignment and synergy.
• Leadership and Team Management: Led a team of 30 sales executives, 5 marketing leaders, and 5 franchise managers. Provided strategic direction and support in key sales opportunities to secure new business and meet revenue targets, while ensuring the team was engaged and supported.
• Strategic Partnerships and Diversification: Established partnerships with industry leaders such as Disney, AT&T, Panini, and Ambev, enhancing market presence and revenue streams. Identified potential partners to expand core product lines and bring new business opportunities to the franchise network.
• Market and Sales Strategy: Continuously refined market and sales strategies to stay competitive. Developed and maintained a prioritized list of easily implemented program and product enhancements that increased franchise business and won new contracts.
Caindo para Cima - Falling UpWriter
Dec. 2013United States · RemoteBest-selling Author
• Book dedicated to conveying how to have an entrepreneurial sales mindset and learn from lessons of trial and error to always bounce back. • Authored "Falling Up," achieving top 10 chart status in Brazil for six months. Additionally, dedicated the past year to writing an extended version in Portuguese and English.
• Engaged as a member of the Union of Brazilian Writers.
• Recipient of the Literary Excellence Award for "Falling Up" from the Union of Brazilian Writers.
MPD EngenhariaDirector of Sales And Business Development
Feb. 2011 - Jun. 2014São Paulo, Brazil · On-site• Revolutionary Sales Leadership: Orchestrated a groundbreaking approach to real estate sales, effectively managing a team of over 500 sales professionals. Attained a remarkable 90% sellout rate across 50 multifamily project launches, showcasing superior leadership and strategic sales expertise.
• Innovative Training Initiatives: Established the MPD Sales University to transform the sales team's mindset and capabilities. Delivered extensive training and development programs, empowering over 500 sales professionals with the skills to overcome challenges, adapt to market dynamics, and consistently surpass sales targets.
• Dynamic Market Strategy Development: Continuously evolved market and sales strategies to maintain a competitive edge in the real estate sector. Identified and prioritized key program and product enhancements that directly led to contract wins and business growth.
• Visionary Leadership and Goal Setting: Defined and communicated a clear vision, setting ambitious goals and designing strategic plans to achieve them. Recognized as a prominent leader capable of identifying, engaging, and securing new business opportunities, consistently exceeding annual sales objectives.
• Strategic Sales Optimization: Implemented refined sales processes and innovative strategies to reduce the sales cycle and enhance efficiency. Focused on market intelligence to stay ahead of trends and leverage opportunities for business development.
LinxDirector of Sales And Business Development
Jan. 2009 - Dec. 2010São Paulo, Brazil · On-site• Strategic Market Leadership: Led the establishment and growth of Linx's (SaaS company) retail services unit (BPO), achieving a dominant 70% market share in Latin America. Directed a team of 50 employees to ensure the successful launch and expansion of new business services.
• Innovative Business Development: Championed the development of innovative sales strategies to penetrate new markets and increase revenue streams. Focused on identifying and pursuing high-value business opportunities that aligned with the company's growth objectives.
• Revenue Enhancement Initiatives: Developed and implemented targeted cross-selling initiatives that significantly increased revenue from existing clients. Enhanced overall company profitability through strategic revenue optimization efforts.
• IPO and Strategic Planning: Collaborated closely with the CEO on the company's IPO project, contributing to strategic planning and financial structuring. Provided insights and recommendations for long-term product enhancements and market expansions.
• Collaborative Sales Strategy: Fostered a collaborative environment between sales, marketing, and product development teams to drive cohesive growth strategies. Ensured all departments were aligned in their efforts to maximize revenue and market impact.
• Client Relationship Management: Acted as the key liaison for major clients, building strong, value-based relationships to drive customer satisfaction and loyalty. Leveraged these relationships to identify new business opportunities and expand the client base.
• Sales Process Optimization: Streamlined sales processes to reduce cycle times and improve efficiency. Utilized CRM tools to maintain an accurate sales pipeline, forecast revenues, and provide detailed activity reports to senior management.
• Cross-Selling Initiatives: Implemented cross-selling strategies to capitalize on existing client relationships and expand revenue streams.
RGISDirector of Sales and Business Development LATAM
Jan. 2006 - Dec. 2008Mexico City, Mexico · On-site• Transformative Market Strategy: Led the comprehensive overhaul of the sales and marketing operations across six Latin American countries, focusing on international sales BPO. Successfully implemented Salesforce, revolutionizing sales operations, and customer relationship management, and achieving an impressive 200% revenue growth.
• Innovative Business Development: Championed innovative business development strategies to identify and capitalize on new market opportunities. Spearheaded initiatives that expanded market reach and penetration, significantly enhancing revenue through both new business acquisitions and cross-selling.
• Dynamic Team Leadership: Managed and mentored a diverse team of 100 sales professionals, including 50 direct sales professionals, 30 key account managers, and 20 new business sales executives. Fostered a culture of collaboration and high performance, ensuring the alignment of team efforts with ambitious sales targets.
• Revenue Optimization and Growth: Implemented strategic sales initiatives that drove substantial revenue growth. Developed and executed comprehensive growth strategies that significantly increased customer engagement and satisfaction, contributing to sustained business expansion.
• Executive Collaboration and Reporting: Provided strategic insights and regular performance reports to the executive team. Played a key role in shaping the company's sales strategy and aligning it with overall business objectives, ensuring consistent achievement of sales and revenue goals.
• Market Expansion and Penetration: Drove the expansion of RGIS’s market footprint in Latin America by identifying and pursuing high-potential business opportunities. Successfully increased market penetration through targeted marketing and sales initiatives, positioning RGIS as a leader in the industry.
• Client Engagement and Satisfaction: Engaged with clients across multiple channels to understand their needs and deliver tailored solutions.
Sensormatic Solutions América LatinaDirector of Sales And Business Development
Jan. 1999 - Dec. 2005São Paulo, Brazil · On-site• Strategic Consultancy Development: Spearheaded the development of innovative consultancy services in loss prevention for the retail sector, positioning Sensormatic as a trusted advisor in enhancing security and minimizing losses.
• Collaborative Partnership with Deloitte: Forged a strategic partnership with Deloitte, serving as their primary Loss Prevention consulting arm for three years. Collaborated closely with Deloitte to deliver tailored solutions and expert insights to clients, enhancing Sensormatic's capabilities and market reputation.
• Key Client Acquisition: Successfully secured partnerships with major retail giants including Walmart, Carrefour, Zara, Sonae, and others. Leveraged these partnerships to drive revenue growth, expand market presence, and deliver impactful solutions tailored to each client's unique needs.
• Revenue Optimization Strategies: Implemented targeted revenue optimization strategies, utilizing data-driven insights and industry expertise to identify opportunities for revenue enhancement.
• Leadership and Team Development: Provided inspirational leadership to a dynamic sales team, fostering a culture of excellence and empowering individuals to achieve peak performance. Led by example in delivering exceptional client service and driving business results.
• Client-Centric Relationship Management: Cultivated and nurtured robust relationships with key clients, serving as a strategic partner and trusted advisor in delivering value-added solutions that address clients' most pressing challenges and objectives.
• Market Analysis and Strategy: Conducted in-depth market analysis to identify emerging trends, opportunities, and competitive threats. • Exemplary Revenue Performance: Led a high-impact team of key account executives, consistently surpassing revenue targets and setting new benchmarks for performance excellence.
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