Giorgio ArmaniClient Experience Manager
Jan. 2022United States · On-site Enhanced operational efficiency, tracked and managed event performance, and collected valuable insights, sharing learnings with cross-functional teams. Innovated virtual-event strategies, leveraging platforms like TikTok and Instagram to boost attendance, conversion rates, and revenue. • Collaborated with the NY Events team to create and manage events, overseeing logistical needs and ensuring impactful collateral. • Drove Data Capture optimization across touchpoints, collaborating with vendors, Ecomm Tech & Ops, and PCIS to seamlessly integrate CRM data (email, SMS) into essential systems. Worked directly with professionals (NSE, DSA, Fragrance Ambassadors, Education Managers) for event content and logistics. Developed and implemented one-to-one and one-to-few strategies in collaboration with the senior manager of CRM, keeping senior leadership informed on KPIs regularly. Key Accomplishments: • Spearheaded the conception, planning, execution, analysis, and optimization of Masterclasses, One-to-One, and One-to-Few events, contributing to a 15% increase in Giorgio Armani.com income. • Elevated customer experience by designing robust strategies as the primary partner for Parfums Giorgio Armani CRM, retail, and e-commerce teams. • Led all aspects of Pop-ups, Live Shopping, One-to-Few, and One-to-One consultations, and Masterclasses. Scheduled experts and moderators for Giorgioarmani.com events by collaborating with Regional Directors. • Headed the Replika Social Sellers program, overseeing content planning, team engagement, productivity, and KPI tracking for sales growth. • Directed the production and adaptation of event copy, visuals, and localized presentations for Giorgioarmani.com events. These revisions aim to make your accomplishments and responsibilities more concise and impactful.