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Work Background
Meta IT North AmericaHead of Marketing
Nov. 2023
MetaHead de Marketing
Oct. 2023São Paulo, São Paulo, BrazilResponsável pela área de Marketing da Meta, com report direto ao CEO.
Gestão de time, recursos e parceiros da área com foco da atuação em posicionamento e apoio a geração de demanda / novos negócios. Atuação em toda abrangência da operção da Meta, do Brasil à América do Norte.
MetaMarketing Manager
Apr. 2023 - Oct. 2023Sao Paulo, Sao Paulo, BrazilBusiness Marketing Manager at Meta, a technology and innovation company focused on digital transformation. Responsible for digital marketing, market intelligence, and marketing actions with customers.
MetaMarket Intelligence and Digital Marketing Coordinator
Mar. 2022 - Apr. 2023Sao Paulo, BrazilHead of Market Intelligence and Digital Marketing activities (Inbound Marketing, Social Media, Web, Content Marketing) of Meta IT.
Meta IT North AmericaMarketing Manager
Nov. 2020 - Oct. 2023Toronto, Ontario, CanadaResponsible for marketing initiatives at Meta IT North America, the international branch of Meta, a leading Brazilian technology and innovation company, focused on Digital Transformation.
MetaDigital Marketing Specialist
Oct. 2020 - Feb. 2022Sao Paulo, Sao Paulo, BrazilResponsible for Digital Marketing at Meta. Planning, content management and digital projects for demand generation.
MicrosoftDigital Selling Coordinator for Latin America
Jul. 2019 - Jul. 2020São Paulo, São Paulo, BrazilCoordinator of the Digital Selling and Employee Advocacy programs for the Latin American region, contemplating Social Selling strategies, using LinkedIn Sales Navigator, CRM and Marketing Insights to leverage the use of social networks to promote leads and accelerate the sales cycle. I also worked on plans to promote the profile of executives on social networks and led the implementation of LinkedIn Elevate in Latin America, achieving the best global result in using the platform among the 14 Microsoft regions in the world. In parallel, I also coordinated the Showcase Visits program, in which we received dozens of companies for Digital Marketing benchmark meetings and technology promotion in this field.
MicrosoftDigital Marketing Analyst - Sales Enablement
Jan. 2019 - Jun. 2019São Paulo Area, BrazilResponsible for digital strategies focused on the corporate business of Microsoft Brazil, leading two main projects:
- Social Selling: leveraging social networks to generate insights, promote leads and accelerate the sales cycle.
- Customer stories: amplify our customers' transformational success stories with Microsoft technology.
MicrosoftDigital Marketing Analyst - Content
Aug. 2017 - Jan. 2019São Paulo Area, BrazilAt Microsoft's Digital & Social Command Center I was responsible for creating content and engaging in digital platforms and social networks with the Enterprise audience, which comprehends the company's largest accounts.
MicrosoftTech Sales Intern
Aug. 2015 - Dec. 2016São Paulo Area, BrazilI worked in the Microsoft Technology Center (MTC) in communicative and analytical functions, supporting sales teams to delight customers with Microsoft technology, participating in engagements and offering insights for MTC and team performance reviews. I presented Office 365 and Power BI in hands-on sessions for clients, as well as using the tool daily in the creation of reports and dashboards for internal control. In parallel, I contributed to other areas of the company by engaging in diverse projects such as creating a trade in program for Xbox 360 to Xbox One (best project according to the managers) and creating a recurring engagement with young people and educational communities, called Microsoft Spread the Word.
RH Junior ConsultoriaDirector of Sales
Aug. 2013 - Dec. 2013São Paulo Area, BrazilResponsible for the commercial department of the company, for prospecting clients, managing Google Adwords and Facebook Ads campaigns, in addition to negotiating partnerships.
RH Junior ConsultoriaPresident
Jul. 2013 - Jun. 2014São Paulo Area, BrazilResponsible for the management, strategy execution and institutional relations of the junior company, leading its 50 members to accomplish the same goal of being one of the largest junior companies in Brazil. In the period, we achieved more than 40% increase in assets, getting the best quarter in revenue so far and establishing a long-term plan for future generations.
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