Thiago Zaiden

Head of Marketing @Meta IT

Email Marketing ManagerGrowth HackerDigital Ads Manager💸 MarketingMarketing DirectorMarketing Analytics ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSEO Manager

Thiago Zaiden is an accomplished marketing professional with over 8 years of experience in the technology industry, specializing in B2B strategies and market intelligence. Currently, he is the Head of Marketing at Meta, where he leads the marketing team, manages resources, and oversees partnerships across Brazil and North America. His tenure at Meta includes roles such as Business Marketing Manager, Market Intelligence Coordinator, and Digital Marketing Specialist, showcasing his versatility and leadership. Before Meta, Thiago worked at Microsoft, where he coordinated digital selling strategies for Latin America and achieved significant results, including the best global performance on the LinkedIn Elevate platform. His experience at Microsoft also includes roles in digital marketing and content production, where he supported sales teams and managed successful digital campaigns. Thiago holds a Bachelor's degree in Business Administration from Fundação Getulio Vargas (FGV) and an MBA from Ibmec. His proficiency in Portuguese, English, combined with his recognized achievements and certifications, underscores his dedication and expertise in driving marketing success.

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Network Power<100 people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

🎓100%

Student

Geos

🇨🇦50%

Canada

Work Background

MetaHead de Marketing

Oct. 2023São Paulo, São Paulo, BrazilResponsável pela área de Marketing da Meta, com report direto ao CEO. Gestão de time, recursos e parceiros da área com foco da atuação em posicionamento e apoio a geração de demanda / novos negócios. Atuação em toda abrangência da operção da Meta, do Brasil à América do Norte.

MetaMarketing Manager

Apr. 2023 - Oct. 2023Sao Paulo, Sao Paulo, BrazilBusiness Marketing Manager at Meta, a technology and innovation company focused on digital transformation. Responsible for digital marketing, market intelligence, and marketing actions with customers.

MetaMarket Intelligence and Digital Marketing Coordinator

Mar. 2022 - Apr. 2023Sao Paulo, BrazilHead of Market Intelligence and Digital Marketing activities (Inbound Marketing, Social Media, Web, Content Marketing) of Meta IT.

MetaDigital Marketing Specialist

Oct. 2020 - Feb. 2022Sao Paulo, Sao Paulo, BrazilResponsible for Digital Marketing at Meta. Planning, content management and digital projects for demand generation.

Meta IT North AmericaHead of Marketing

Nov. 2023

Meta IT North AmericaMarketing Manager

Nov. 2020 - Oct. 2023Toronto, Ontario, CanadaResponsible for marketing initiatives at Meta IT North America, the international branch of Meta, a leading Brazilian technology and innovation company, focused on Digital Transformation.

MicrosoftDigital Selling Coordinator for Latin America

Jul. 2019 - Jul. 2020São Paulo, São Paulo, BrazilCoordinator of the Digital Selling and Employee Advocacy programs for the Latin American region, contemplating Social Selling strategies, using LinkedIn Sales Navigator, CRM and Marketing Insights to leverage the use of social networks to promote leads and accelerate the sales cycle. I also worked on plans to promote the profile of executives on social networks and led the implementation of LinkedIn Elevate in Latin America, achieving the best global result in using the platform among the 14 Microsoft regions in the world. In parallel, I also coordinated the Showcase Visits program, in which we received dozens of companies for Digital Marketing benchmark meetings and technology promotion in this field.

MicrosoftDigital Marketing Analyst - Sales Enablement

Jan. 2019 - Jun. 2019São Paulo Area, BrazilResponsible for digital strategies focused on the corporate business of Microsoft Brazil, leading two main projects: - Social Selling: leveraging social networks to generate insights, promote leads and accelerate the sales cycle. - Customer stories: amplify our customers' transformational success stories with Microsoft technology.

MicrosoftDigital Marketing Analyst - Content

Aug. 2017 - Jan. 2019São Paulo Area, BrazilAt Microsoft's Digital & Social Command Center I was responsible for creating content and engaging in digital platforms and social networks with the Enterprise audience, which comprehends the company's largest accounts.

MicrosoftTech Sales Intern

Aug. 2015 - Dec. 2016São Paulo Area, BrazilI worked in the Microsoft Technology Center (MTC) in communicative and analytical functions, supporting sales teams to delight customers with Microsoft technology, participating in engagements and offering insights for MTC and team performance reviews. I presented Office 365 and Power BI in hands-on sessions for clients, as well as using the tool daily in the creation of reports and dashboards for internal control. In parallel, I contributed to other areas of the company by engaging in diverse projects such as creating a trade in program for Xbox 360 to Xbox One (best project according to the managers) and creating a recurring engagement with young people and educational communities, called Microsoft Spread the Word.

RH Junior ConsultoriaPresident

Jul. 2013 - Jun. 2014São Paulo Area, BrazilResponsible for the management, strategy execution and institutional relations of the junior company, leading its 50 members to accomplish the same goal of being one of the largest junior companies in Brazil. In the period, we achieved more than 40% increase in assets, getting the best quarter in revenue so far and establishing a long-term plan for future generations.

RH Junior ConsultoriaDirector of Sales

Aug. 2013 - Dec. 2013São Paulo Area, BrazilResponsible for the commercial department of the company, for prospecting clients, managing Google Adwords and Facebook Ads campaigns, in addition to negotiating partnerships.