Beatriz Bitelo

Head of Marketing and New Business Development @Numerik

🎓 StudentBusiness ManagementGraduate StudentEmail Marketing ManagerBusiness Development Manager💸 MarketingEvent ProducerCRM manager👍 Sales & BizDevCustomer Success ManagerCommunity ManagerBrand Marketing ManagerCommunications Manager

Beatriz Bitelo is an outstanding professional with over 5 years of experience in the innovation and technology industries, specializing in Sales, Customer Success and Marketing areas. Currently, she is the Head of Marketing and New Business Development at Numerik, where she leads the marketing and biz dev team, manages both areas budgets and oversees the whole company’s expansion strategy. Before Numerik, Beatriz worked at Meta as the Business Development Coordinator for its North American operation, based in Canada and the US. In this role, she was responsible for the company’s expansion and brand presence in North America. Beatriz holds an Event Organization diploma, and she is also concluding a Commercial Management degree. Her proficiency in Portuguese, English and French, combined with her recognized achievements, proves her dedication and expertise in managing different projects.

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Work Background

NUMERIKMarketing & New Business Coordinator

Mar. 2024Greater Porto Alegre · HybridResponsible for the Marketing and New Business Development team and strategy.

PromontStrategic Advisor / Business Development

Feb. 2024HybridBusiness Development advisor providing guidance for the company's expansion strategy, and following up on the BizDev area I built in December 2023. I work alongside the the founder and CEO, the Counselor, the board of Directors and the Marketing advisors.

PromontBusiness Development Manager

Nov. 2023 - Feb. 2024On-siteManaged a 3-month project to structure and build the new Business Development strategy at Promont. Developed the entire area from the beggining, created and formalized processes and documents, implemented tools, hired and managed 3 BDRs and finished the project with all initial goals exceeded.

Meta IT North AmericaDemand Generation Coordinator

Aug. 2022 - Nov. 2023Greater Toronto Area, Canada · RemoteResponsible for structuring the Demand Generation area and coordinating the strategies of business development in North America. • Strategic leadership: managed international CS projects to improve retention and revenue growth. • Partnership and relationship management: established valuable partnerships with various key organizations and entities. • Brand reputation building: led international event sponsorships and secured important media exposure. • New business generation: generated qualified leads contributing to significant revenue growth.

Meta IT North AmericaSenior Demand Generation Analyst

Jan. 2022 - Aug. 2022Greater Toronto Area, Canada · RemoteResponsible for bringing new business opportunities through Outbound prospecting in North America.

NeogridJunior Customer Onboarding Analyst

May. 2021 - Dec. 2021Greater Porto Alegre · RemotePart of the Onboarding and Customer Success team within the Demand Activation Retail (DAR) solution, focused on helping medium to large businesses to access and explore their retail channels data at its maximum. In my consultative role, I implemented the selected solutions and provided training to the team to ensure their effective and profitable utilization. - Responsible for completely revamping the Onboarding process for the company's retail analysis platform and documenting the new procedures. This involved rebuilding the team and providing thorough training based on the newly established standards. I had the opportunity to assist clients under this vertical such as Nivea, Mondelez, Pernod Ricard, and others. - Technical system configuration to provide the customers with retail sellout and storage data through Neogrid’s solutions; - Delivering the Demand Activation Retail solutions, including BI Portal, Point of Sales (POS) Reports, OSA (On-Shelf Availability) e DBD (Data Base Delivery); - Guaranteeing the solutions’ implementation and full functioning, as well as training customers to use the platforms and interpret technical data; - Analyzing retail data and transforming it into insights and concrete strategies to improve performance; - Created and applied Customer Satisfaction measuring tools; - Part of the Internal Improvements team, reviewing and changing internal processes in order to enhance Customer Experience and Satisfaction as well as simplifying and optimizing daily tasks.

NeogridIntern

Oct. 2020 - Apr. 2021Greater Porto Alegre · RemoteI continued the work previously carried out on the Demand Activation Distribution (DAD) solution. - Validation, approval, and implementation of distributors for sending sell-out and inventory data to industries through the company's BI Portal; - Detailed analysis of sell-out data, inventory, product registration, points of sale (POS), and distributor branch registration; - Support to distributors for data quality adjustments and monitoring; - Responsible for maintaining the relationship and enhancing the experience of connected distributors.

Career BreakRelocation

Aug. 2019 - Sep. 2020Trois-Rivières, QuebecCareer break due to personal relocation from Brazil to Québec, Canada, to study French at the Cégep de Trois-Rivières and at the Université du Québec à Trois-Rivières.

ACCERAApprentice

Nov. 2017 - Jul. 2019Greater Porto Alegre · On-siteI worked on the Demand Activation Distribution (DAD) solution, which provides distributor data to the world's leading CPG industries. My role involved analyzing and ensuring the quality of data from connected distributors. - Validation, approval, and implementation of distributors for sending sell-out and inventory data to industries through the company's BI Portal; - Detailed analysis of sell-out data, inventory, product registration, points of sale (POS), and distributor branch registration; - Support to distributors for data quality adjustments and monitoring; - Responsible for maintaining the relationship and enhancing the experience of connected distributors; - Through job rotation, integrated various teams to address emergency data quality issues, serving companies such as Unilever, Bayer, and L'Oréal.

IFSUL - Instituto Federal Sul-rio-grandenseIntern

Mar. 2017 - Nov. 2017Greater Porto Alegre · On-siteI worked in the Sports and Leisure Sector as an Administrative Assistant. - Responsible for the Federal Institute athletes' participation in external events; - Lead organizer of internal sports events; - Management of material inventory and new purchases according to the public institution norms; - Administration of the Physical Education classes; - Public relations with stakeholders related to the Federal Educational Institute. - Student support services; - Responsible for multiple projects to improve the sector, its processes, and deliveries.