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Work Background
Majestic ResortsDigital Designer
Dec. 2024United States• Design monthly promotional campaigns to assist sales of remaining vacancies at properties - Design multiple assets; landing page, emails for launch, social media ads, Google and web ads - Collaborate with the brand team to align on message and creative
• Research UX/UI and design trends, and meet with the UX/UI manager regularly to review research
and potential sources we can use to improve the customer experience
• Conceptualize new site experiences for consumers - Design and mockup options for new pages and updates - Collaborate with Content Manager on details and imagery needed - Review with the brand team, to sign off or request adjustments - Communicate with the Content Manager and vendors about the new pages and updates
UNTUCKitGraphic Designer
Dec. 2021 - Sep. 2024New York, New York, United States• Design and upload DTC emails for seasonal product launches, promotions, welcome, and lapsed customer
campaigns using the Adobe Creative Suite and Klayvio - designed 100+ emails annually - collaborate with the CRM team and copywriter - pull inspiration for large promotional campaigns and present it to the internal design team
• Assist with the production process of seasonal catalogs and other print materials - coordinate with photo and retouching teams on any notes or callouts from press - align with the printer on the timeline and proofs
• Create assets for organic and paid social media content - design multiple posts and stories for upcoming promotional campaigns - edit video content to align with current campaign messaging - collaborate with copywriter and digital marketing team on A/B testing
• Design and conceptualize signage and imagery for over 80+ retail spaces - coordinate with visual merchandiser to align on imagery for the stores’ seasonal visual concept - mockup and present imagery proposal to coworkers, supervisor, and marketing team
• Collaborate with Product Design and Production teams to create new packaging materials - update the design of hang tags, wovens, and jokers to align with current brand standards - communicate with third-party vendors and factories throughout the production process - coordinate with the production team on sample approvals across departments - created a presentation and spreadsheet to document all changes/updates during the process
UNTUCKitFreelance Graphic Designer
Sep. 2021 - Dec. 2021• Design and upload DTC emails for the upcoming holiday season
• Create assets for organic and paid social media content
• Design and conceptualize promotional and NSO signage for retail spaces
StaplesPrint & Marketing Associate
Aug. 2017 - Mar. 2018Reading, Pennsylvania Area
Kelsey Jo Creative & MarketingFreelance Designer
Mar. 2017I have had the opportunity to work with some great people the past couple of months outside of working full time as a web designer. Building my freelance career into self exploration/growth while helping clients build their businesses.
Sorrelli JewelryWeb Designer/Front-End Developer
Feb. 2016 - Sep. 2021Kutztown, PA• Create approximately 75 digital campaigns per year for fashion jewelry brands with revenues of $7.5-8 million/year. Includes campaigns for product launches, promotional events, retargeting, and overall branding.
• Design, code, upload, and launch over 200 email campaigns for B2B and B2C channels of business using Adobe Photoshop and Adobe XD - review the success of email campaigns through analytics reporting and other findings with the manager. - launched new email and marketing platforms (Listrak, November 2019 | Salesforce, 2021)
• Consistently optimize and update B2B and B2C websites (wholesale.sorrelli.com and sorrelli.com) for maximum sales impact, UX, and UI. - launched a new e-commerce site with brand updates (Shopify, October 2020)
• Conceptualize four large-scale seasonal product campaigns per year and communicate asset needs to manager when planning - coordinate product photography between design and photo studios - plan logistics for on-location photoshoots with marketing and sales teams - pull inspiration for marketing assets, and model poses • Ensure that each seasonal campaign includes images appropriate for digital design needs.
• Mentor and manage the workflow of 1-2 seasonal graphic design interns.
• Assist in managing the workload of the Marketing Team and Assistant Graphic Designers - weekly touch-bases while remote on project workload - creative feedback on short and long-term projects
AMResortsCreative Services Intern
Sep. 2015 - Jan. 2016Newtown Square, PAAssist Design team with daily updates of websites, emails and print. Working with Abobe Suite along with HTML5 and CSS in CMS programs
Surge Volleyball ClubHead & Assistant Coach | Website Admin
Jan. 2015 - Jun. 2021
Partners Design, IncGraphic Design Intern
Oct. 2014 - Dec. 2014
Kutztown University Student BookstoreArt Department Assistant
Mar. 2014 - May. 2015Kutztown, PAWorking with the Art Buyer for the store, taking inventory of art supplies, helping students search for products. Expanding my knowledge of art and all mediums.
Capital District YMCAActivities Assistant
Feb. 2010 - Aug. 2014Worked with a Group Leader in an after school program, where children would arrive from school to our facility. There we would do education activities with the kids, games, arts and crafts, physical activity, while always expressing our four core values; Caring, Honesty, Respect and Responsibility.
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