Ashley Maynard

Finance Professional @Startup

Life CoachingSupport SpecialistConsultingCPGCall CenterFinanceBusiness OwnerBusiness AnalystConsumer IndustryC-level ExecutiveAppointment SetterCustomer Support RepresentativeUnited StatesFinancial Analyst💼 C-level ExecutiveCFO🏦 Finance

Ashley brings over 20 years of finance & accounting experience. Working with every size company from first year startups to $10B companies - private and public. Her niche is small, scrappy organizations looking to improve infrastructure during growth phases. Ashley enjoys an entrepreneurial atmosphere that requires her to roll up her sleeves and get the job done. She’s comfortable in an environment with lean staffing and dynamic priorities. She gets along with people at all levels of the organization and prioritizes inclusion. Inspiring confidence and trust, she has the ability to motivate teams to produce quality results within tight timeframes while simultaneously managing several projects. She celebrates the team's success and empathizes with them during hard times. Fostering a sense of belonging and empowerment, she incorporates professional learning opportunities and encourages team events. Ashley’s built strong finance & accounting functions across many industries. Including implementing formal budgeting processes & annual operating plans; accounting & finance dashboards; creating forecasting & reporting systems to measure and communicate results to internal stakeholders and external shareholders. She brings with her strong financial acumen, analytical & budgeting skills, proficiency in cash flow leadership and thoughtful capital allocation. Ashley has diverse operational leadership and understands this cross-functional collaboration is pivotal to the financial picture and overall health of the organization. She is a leader in developing strategies to support growth plans and providing rational, objective judgement on tough issues and decisions.

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Work Background

CFO

Step Two AdvisorsCFO

Jun. 2023United States, New YorkFractional CFO services specializing in early stage CPG startups

Fractional CFO

Self-employedFractional CFO

Jan. 2023New York, New York, United States · RemoteStrategic finance support for startups & scale-ups

Vice President of Finance

Whole30Vice President of Finance

Mar. 2021 - May. 2023New York, New York, United States

Director of Finance + Accounting

The Safe + Fair Food CompanyDirector of Finance + Accounting

Apr. 2016 - Mar. 2021

Senior Financial Analyst

Southeastern GrocersSenior Financial Analyst

Sep. 2014 - Mar. 2016Jacksonville, Florida Area

Accounting Supervisor

Southeastern GrocersAccounting Supervisor

Aug. 2008 - Sep. 2014Jacksonville, FL

Accounting Supervisor

CarMaxAccounting Supervisor

Sep. 2007 - Aug. 2008Atlanta, GA

Comptroller

Stryden, IncComptroller

Jan. 2005 - Dec. 2007Atlanta, GA

Requests

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Fractional CFO & Strategic Finance Services

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