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Work Background
Hapvida NotreDame IntermédicaProduct Owner
Jul. 2025 - Nov. 2025BrazilLed backlog prioritization and value-driven delivery of digital solutions supporting marketing team.
Developed lead generation tools and digital platforms, increasing customer engagement.
Worked in Agile environments (Scrum / Kanban), ensuring fast execution and alignment with business.
Univar SolutionsSenior Marketing Analyst (Temporary)
Sep. 2024 - Jun. 2025Led B2B marketing strategy for a 150+ SKU portfolio, with international reporting (Mexico) and strong cross-functional collaboration.
Achieved +161% volume growth and +45% sales growth (YTD Jan–May/25 vs. PYTD/24) through data-driven strategic and tactical planning.
Defined pricing, profitability, and Go-To-Market strategies, supporting AOP planning and forecasting.
Monitored KPIs and market performance using Tableau, providing actionable insights for leadership.
MebsterBusiness Manager – Brazil (Freelance)
Apr. 2024 - Jun. 2025Led market entry strategy in Brazil for a rehabilitation exoskeleton, acting as the local interface.
Developed strategic marketing plans (value proposition, segmentation, targeting, and positioning).
Supported regulatory pathways (ANVISA) and market access discussions.
Managed partnerships with rehabilitation centers aimed at local data generation, real-world evidence, and potential clinical and observational studies
BayerSenior Marketing Analyst - Oncology
Jan. 2023 - Apr. 2023Led multichannel and omnichannel campaigns based on HCP journey mapping and behavioral segmentation.
Supported the new indication launch of NUBEQA, integrating scientific content, medical education, and promotional strategy.
Managed scientific events, national congresses, and KOL engagement, ensuring impact, compliance, and excellence in execution.
BayerProduct Manager - Oncology (Job rotation)
Jul. 2022 - Jan. 2023Owned brand strategy and lifecycle management for Xofigo (Radium-223).
Conducted market analysis, access barrier assessment, and competitive intelligence.
Managed P&L, forecasting, and A&P promotional budget, ensuring ROI-driven decisions.
Led field force enablement, including messaging, promotional materials, and training programs.
Implemented patient support programs and omnichannel initiatives.
Analyzed IQVIA data and internal audits to optimize brand performance.
BayerSenior Marketing Analyst - Oncology
Jul. 2019 - Jun. 2022Led the end-to-end national launch strategy of NUBEQA (darolutamide) in Brazil.
Defined brand positioning, value proposition, segmentation, targeting, and key messages.
Developed 360° omnichannel campaigns (field force, digital, scientific, peer-to-peer).
Partnered closely with Medical Affairs, Market Access, Regulatory, Sales, and Digital teams.
Managed KOL relationships, congresses, symposia, and medical education programs.
Built performance dashboards, tracked KPIs, and optimized tactics using real-world data.
Supported pricing narratives and access strategies aligned with clinical value.
Siegen - Serviços de Informação Empresarial e Gestão Estratégica de NegóciosMarketing Analyst
Mar. 2018 - Jun. 2019Evaluated brand positioning and marketing strategies across multiple industries.
Conducted pricing, profitability, and commercial performance analyses.
Managed marketing budgets and supported market research projects.
Participated in client presentations, workshops, and industry events.
Omron Healthcare, Inc.Pl. Marketing Analyst
Aug. 2016 - Jul. 2017Supported brand positioning, promotional campaigns, and trade marketing initiatives.
Assisted in event execution and multichannel communication strategies.
Monitored KPIs and campaign performance, generating optimization insights.
NUK BrasilPl. Marketing Analyst
Aug. 2014 - Aug. 2016Managed marketing activities for premium german baby care products (NUK), including portfolio management and brand positioning.
Adapted global product launches for the Brazilian market (positioning, messaging, packaging).
Led promotional campaigns, events, and trade marketing initiatives.
Analyzed P&L, margins, and market performance using Nielsen data.
Managed agencies, suppliers, and promotional materials, supporting sales and POS execution.
Bristol-Myers SquibbProduct Marketing Intern
Jun. 2012 - Dec. 2013Supported the launch of a new therapeutic class for Type 2 Diabetes in partnership with AstraZeneca - Forxiga (dapagliflozin).
Assisted in development of promotional materials, agency coordination, and sales force training.
Supported scientific events, congresses, and continuous medical education programs.
Assisted with budget tracking and vendor management.
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