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Work Background
Alt.Takes ConsultancyChief Executive Officer
Sep. 2025MalaysiaAlt.Takes Consultancy bridges creative vision with commercial success for brands expanding across Asia-Pacific markets. Founded by Maher Gilmour, we specialise in transforming global strategies into culturally relevant, revenue driving campaigns that resonate with local audiences. With 14+ years transforming creative concepts into commercial wins across Afghanistan, Indonesia, France, Singapore, and the UAE, we understand both startup agility and enterprise scale.
PalmINNOV Pte LtdCo-Founder
Jun. 2023 - Jul. 2025Singapore
PalmINNOV InitiativesProject Manager
Apr. 2023 - Jul. 2025Singapore
ON ZE AIRCreative Consultant
Apr. 2022 - Apr. 2023Paris, Île-de-France, FranceON ZE AIR Agence de conseil spécialisée en stratégie digitale, on ze air élève la parole des marques au dessus du tumulte. Avec nous, prenez le pouls de l’époque et calez-vous sur sa cadence. Branchés h24 sur les réseaux sociaux, nous entourons votre marque de bonnes ondes et faisons vibrer vos audiences. Nous ne faisons pas à votre place. Nous devenons l’un des vôtres. www.onzeair.com
CANAL+ Brand SolutionsCreative Producer
Apr. 2022 - Sep. 2022Boulogne-Billancourt, Île-de-France, FranceSenior Creative Producer @ CANAL Brand Factory(consultant pour on ze air) CANAL Brand Solutions Lancée en mars 2017, CANAL Brand Factory est l’entité créative de CANAL+ Brand Solutions. Au sein du Groupe CANAL+, on sait créer des communautés que l’on engage sur des contenus premiums et exclusifs que sont le sport, le cinéma, les séries, les documentaires, la musique et l’humour. Fort de ce savoir-faire, CANAL Brand Factory propose aux marques la même exigence et la même qualité que l’on trouve sur nos chaînes. Pour cela, nous mettons à leur disposition l'ensemble des moyens d'écriture, d'incarnation, de production et d’amplification média du groupe et nous proposons des solutions brand content multiscreen et événementielles.
FreelanceCreative Consultant
Jan. 2020 - Jan. 2022Paris, Île-de-France, FranceCreative support on agency briefs and company brands: - Produced and directed projects for various clients : ONE Championship - SINGAPORE, PalmINNOV - MALAYSIA, Urban Lanches - SINGAPORE - Production management from pitch to completion.
ONE ChampionshipSenior Producer
May. 2019 - Jun. 2020SingaporeProduced and directed high-quality short-form content and digital projects for brand promotion and marketing campaigns for ONE Championship. Managed all elements of ONE’s video’s pre-production, production, and post-production process: interviewing, writing scripts, production planning, scheduling, shooting, and editing. Collaborated with and served internal cross-functional teams in Asia Pacific regions (South East Asia, Japan, China) with effective promotional messaging and tone of voice. Collaborate with the Ad-sales team to provide and execute integrated sales solutions for ONE Championship advertisers and clients.
MOBY GROUPCreative Director
Apr. 2012 - May. 2018DubaiManaged a team of 15 creatives in Dubai and 15 in Kabul in Creative Services department: On-Air Promos, Off Air Design, Promo Scheduling / Channel Presentation and Production for OAP. Effectively built and implemented systems and processes that met Moby’s required standards, managing workflow to ensure compliance and improving efficiencies, facilitating communications and reporting lines to the head office in Dubai. Reduced production costs and freed up network resources by moving the bulk of design and promo production out of Dubai to the local Kabul office. Managed and built local creative teams for the successful launch of 4 regional channels: Farsi1, Urdu1, Zemzemeh, Kana TV. Implemented programming strategies to drive viewership for linear scheduling and integrated digital initiatives and social media engagement to retain and grow the target audience.
MOBY GROUPCreative Manager, On-Air Promotions
Apr. 2009 - Apr. 2018DubaiBuilt Moby Creative Services in 2009. Developed and trained a team of 15-20 OAP producers, broadcast designers and sound engineers. Advanced and enhanced creative teams in Dubai and Kabul, Afghanistan: creative services, production. Wrote, produced, and directed On-Air promos and show graphics for the different channels within Moby Group. Producer in charge for the On-Air branding and launch of Farsi1, Zemzemeh, Urdu1. Supervised shoots to produce sports and entertainment vignettes in Dubai and Kabul for Group’s original productions.
PT. Cakrawala Andalas Televisi ( ANTV )Senior Producer, Creative services
Jan. 2007 - Jan. 2009Greater Jakarta Area, IndonesiaWrote, produced and directed promos and show graphics. On-Air Promo Producer in charge for high end events, original programming and local personalities. Ensured that global toolkits from Star World were adapted and presented as required. Supervised vendors to design and produce local origination creative assets and promotional content, creating the required inventory for the channel. Supervised shoots to produce channel vignettes series with local personalities.
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