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Work Background
Bleu PharmaMedico-Marketing Executive
Aug. 2023Bucharest, RomaniaBrand Manager | Neurology & Psychiatry Division - Strategic Portfolio Oversight: Lead the end-to-end marketing and medical strategy for a high-stakes neurology portfolio, specifically targeting neurodegenerative disorders in adult and geriatric populations. - Medical-Marketing Synergy: Spearhead the design and execution of medical promotion strategies, effectively bridging complex clinical data with commercial objectives for Healthcare Professionals (HCPs). - Product Optimization & Pipeline Innovation: Strategically enhanced the formulations of 2 upcoming CNS products by integrating recent clinical evidence and optimizing ingredient synergy to increase therapeutic value. - Evidence-Based Refinement: Conduct deep-dive clinical research to refine existing product pipelines, ensuring the medical narrative and ingredient profiles align with the latest neuro-psychiatric standards. - Cross-Divisional R&D Support: Acted as a Scientific Consultant for the Rheumatology division, leading the evidence-based formulation process for 4 products launched in Sept 2025 (ARTRO BLEU, INFLA BLEU, OSTEO BLEU, and COLO BLEU). - High-Level Stakeholder Engagement: Orchestrate large-scale scientific events and educational campaigns, strengthening relationships with Key Opinion Leaders (KOLs) and medical communities. - Cross-functional Alignment: Act as the strategic link between Sales, Medical Affairs, and Regulatory teams to ensure 100% alignment on brand KPIs and market positioning. - Market Intelligence: Monitor industry trends and competitor activity to proactively adjust strategies and consolidate brand leadership in the CNS space.
Vetro SolutionsArea Sales Manager
Jun. 2021 - Jul. 2023Bucharest, RomaniaArea Sales Manager | Companion Animals Division - Regional Leadership & Coaching: Led and mentored a team of medical representatives, fostering a high-performance culture and ensuring alignment with corporate sales objectives. - Commercial Strategy Execution: Successfully implemented regional commercial strategies, consistently achieving and surpassing sales targets for the premium companion animals portfolio. - Strategic Partnerships: Built and maintained long-term, high-value partnerships with key veterinary clinics, hospitals, and major distributors. - Performance Management & Analytics: Conducted rigorous performance monitoring and reporting, implementing data-driven strategic adjustments to ensure sustainable regional growth. - Cross-Functional Synergy: Acted as a key collaborator between Sales, Marketing, and Technical departments to streamline product feedback and market access.
Vetro SolutionsMedical Sales Representative
Jun. 2018 - Jun. 2021Bucharest, RomaniaMedical Representative | Companion Animals Division - Scientific Product Promotion: Successfully promoted a specialized pharmaceutical portfolio to veterinary clinics and hospitals, focusing on evidence-based benefits and clinical applications. - Medical Education & Training: Delivered high-impact scientific presentations and product training sessions, while organizing educational events for veterinary specialists. - Specialist Support: Acted as a trusted scientific partner for healthcare professionals, providing up-to-date medical data and technical support to enhance clinical decision-making. - Territory Management: Developed and executed strategic territory coverage plans, building a robust network of key clients and influencers. - Target Achievement: Consistently exceeded sales objectives and drove market share growth through a consultative selling approach in a highly competitive landscape.
Crystal VetVeterinarian
Feb. 2014 - Jul. 2018Bucharest, RomaniaConsultaţii pacienţi, stabilire diagnostic, diagnostic diferential, stabilire protocol terapeutic Realizare analize de laborator ( hematologie, biochimie sange, biochimie urina, citologie sange, urina, fecale, secretii, raclat cutanat, coproparazitologic, teste rapide ) Efectuarea de tratamente uzuale, Administrare tratamente injectabile, Admiistrare substanţe antiparazitare interne şi externe, Realizarea si participarea la intervenţii chirurgicale tesuturi moi (castrare mascul/femela, extirpare tumori,etc ), Asigurarea serviciului de urgenta pe perioada noptii, Menținerea unei bune relații cu clienții, Realizare de comenzi produse farmaceutice si parafarmaceutice
Regatul animalelorVeterinarian
Sep. 2011 - Dec. 2011Romania, Bucharest
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