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Work Background
Children's HealthProgram Manager, Email Marketing Operations
Oct. 2023Dallas, Texas, United States · Remote
Children's HealthSalesforce Marketing Cloud Specialist
Jul. 2023Dallas, Texas, United States · Remote
M&C Saatchi One-to-OneSalesforce Marketing Cloud Specialist
Nov. 2022 - Jun. 2023New York City Metropolitan Area · RemoteWorked directly with luxury client Moët Hennessy Developed and deployed responsive HTML email campaigns Journey creation, testing, and optimization Data segmentation using SQL/Query Studio Administration, creation, and analysis of Adira Survey Vist Survey
Kelley AustinTechnology Consultant
Jun. 2021 - Nov. 2022Dallas, Texas, United States · RemoteWorked with clients in non-profit, sports & entertainment, healthcare, home services, and education industries Successfully help clients implement Salesforce Marketing Cloud and Salesforce solutions Collaborates with team members on various projects that utilize Journey Builder and Pardot Scope and drive the creation of digital solutions, email campaigns, email reporting, and data integration
HKS, Inc.eMarketing Manager
Jan. 2017 - Jan. 2021Dallas, TexasSalesforce Sales Cloud administrator and trainer Responsible for firmwide contact management Cultivated internal client relationships to manage and optimize marketing campaigns Created and executed email marketing campaigns Analyzed data to drive future marketing initiatives
Mary Kay Inc.Web Marketing Analyst
Mar. 2015 - Jan. 2017Developed analytics framework to capture business objectives of company projects and promotions Worked closely with internal partners to determine program business objectives and goals Utilized Omniture and ExactTarget to gather metrics and report on KPIs Provided metrics and best practices for programs and email campaigns to internal clients
Mary Kay Inc.Sr. Communications Specialist
Jun. 2013 - Mar. 2015Developed and executed outbound email campaigns in response to requests received from various internal departments using ExactTarget. Managed data using SQL Server Analyzed and shared email metrics with internal clients to offer best practices to develop targeted email campaigns Promoted the use of A/B testing to improve email campaign effectiveness Developed Qualtrics surveys to gain IBC engagement insight of current programs Worked with internal partners to develop communication plans
Mary Kay Inc.Employee Communications & Recognition Coordinator
Mar. 2011 - Jun. 2013Supported the creation of Mary Kay intranet postings by writing article content, taking photo and video footage as well as making edits to graphics Created weekly News Brief distributed to U.S. Manufacturing and Distribution centers Created and managed content on Digital Signs Updated content on the Mary Kay intranet site; Manage internal Human Resources SharePoint site Coordinated logistical aspects of Communication and Recognition events
Mary Kay Inc.Internet Customer Services Representative
Jun. 2008 - Mar. 2011Provide technical support to the Mary Kay Independent Sales Force with the InTouch Community web site and Desktop Office Manager application Attend weekly Pulse of the Sales Force meetings to report Internet Support Services (ISS) topics and communicate Pulse Meeting results to ISS team Document application and contest feedback from the Independent Sales Force and post to the Feedback Hub
Jason's DeliMarketing Representative
Apr. 2000 - Feb. 2006Addison, TXProvided excellent marketing support to the Director of Marketing, Marketing personnel and deli staff Worked with Corporate Marketing and Advertising Departments to develop quarterly marketing promotions Coordinated bulk mail outs for corporate and franchise marketing promotions Created monthly graphic email newsletters to promote in-store and online promotions Managed email marketing campaigns to a customer email database of 70K+ Provided excellent support to the franchise community on various marketing promotions Participated in various trade shows to promote Jason's Deli catering services Built and maintained customer databases Developed Crystal Reports to provide deli management with daily, weekly and monthly sales statistics
Jason's DeliWeb Support & Administration
Sep. 1999 - Jul. 2006Maintained and supported the Jason’s Deli online ordering website. The site reached a goal month of $1.5 million in sales for May of 2006; a 30% increase over 2005 Provided 24/7 hardware and software support for online ordering server Worked with IT department to ensure Peripheral Component Interconnect compliance for online ordering database and application Collaborated with internal and external customers to determine website bugs and enhancements Worked closely with online ordering vendor to communicate improvements and site configuration Facilitated web-based and on-sight training to deli management staff Worked directly with contract Web Designer to provide updates and enhancements to company website Provided reliable email and phone support to internal and external customers
Jason's DeliOffice Manager
Sep. 1999 - Apr. 2000Addison, TXResponsible for office administrative duties Organized travel arrangements, meetings and conferences Provided administrative support to the Marketing, Training, Human Resource Departments and DMI ownership Promoted to Online Ordering Administration and Web Support after nine months
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