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Work Background
Inke Digital, LLCOwner | Chief Strategist
May. 2015Traverse City, MIInke Digital is a boutique messaging and copywriting agency that has been helping purpose-driven businesses become more human since 2015.
In that time, I've worked with such high-caliber clients as Zendesk, Resy.os, Newswire, and Story Bicycles:
✅ Revamped tired web, email, and ad copy to improve relevance and conversions.
✅ Developed or optimized brand voice and buyer persona definitions.
✅ Built high-ticket sales funnels for complex or difficult-to-sell products.
✅ Uncovered and filled gaps in messaging to improve reach.
✅ Helped purpose-driven brands become the no-brainer choice in their market.
Social Media ExaminerSenior Copywriter
Jun. 2021 - Jun. 2022Poway, California, United StatesAs the Senior Copywriter for one of the biggest names in social media marketing education, I did A LOT more than just write copy:
✅ Supported each department across multiple performance channels.
✅ Brainstormed and executed campaign strategies.
✅ Planned and implemented retention efforts.
✅ Collaborated with vendors like Slack, TikTok, and Salesforce to develop winning short-form newsletter ads.
✅ Ran community support during a 3-day global conference.
Oh, and I developed email, ad, and website copy that achieved 128% of revenue goals for the current year's conference and 194% for the future-dated pre-sale.
Fox MotorseMarketing Coordinator
Feb. 2014 - May. 2015Traverse City, MichiganWhile serving as eMarketing Coordinator, I was responsible for the entirety of the digital marketing efforts (and some traditional) for 5 Michigan dealership locations across multiple manufacturer brands; including email marketing, social media marketing, blogging, website maintenance and a healthy dose of graphic design.
Bare North Body & HomeBusiness Owner
Dec. 2011 - Jan. 2014Interlochen, MichiganBath and body products handmade right here in Northern Michigan using the regions best local ingredients where available.
Knorr MarketingDigital Implementation Specialist
Nov. 2012 - Oct. 2013Traverse City, MIWhile serving as the Digital Implementation Specialist, I was responsible for all digital marketing efforts for client accounts ranging from furniture and mattress companies to national tire retailers; including social media management, blogging, paid advertising campaign management, and some web upkeep.
Peak Positions, LLCSEO Copywriter
Mar. 2012 - Jul. 2012Traverse City, MichiganWrote blog content for multiple blog pages through Blogspot.com.
Performed keyword and content research on new client websites.
Wrote content for client websites based on provided information, keyword research and content research.
Optimized existing website content for keyword consistency and relevance.
Signs NowMarketing Support Representative
Jun. 2011 - Mar. 2012Traverse City, MichiganFunctioned as Reception, Sales, Marketing and Accounts Receivable.
Assisted walk-in and phone customers with estimates and orders, as well as offered design advice.
Manage all Accounts Receivable functions, including processing payments and collections.
Process monthly customer status reports, and organize literature mailings (including Thank You and New Business mailers).
Kept in contact with customers through Facebook, Meebo, blogging and email newsletters.
Performed Quality Check and customer notification on all completed orders prior to pick-up.
General office duties, including cleaning and organizing.
Safelite Group Corporate OfficeClient Services Specialist
Aug. 2010 - May. 2011Columbus, Ohio, United StatesSafelite AutoGlass is the nation's leading provider of vehicle glass repair and replacement services, providing mobile service to more than 90 percent of the U.S. population in all 50 states. Safelite Solutions is the leading third party administrator for automotive glass claims with over 140 clients.; Operated Mainframe, AS400, Oracle, and Microsoft Office including Excel, Access, and Word.
Create, update, and manage weekly and monthly delinquency reports for clients.
Analyze internal and external invoices for billing consistency.
Work directly with insurance carrier contacts to target and resolve aged invoices.
Handle inbound and outbound collection phone calls, related to both customer and clients.
Assisted customers in the handling of misdirected claims with their carrier to avoid external collection.
Researched and resolved missing or incorrectly applied payments.
Safelite Group Corporate OfficeResearch Analyst
Aug. 2009 - Aug. 2010Columbus, Ohio, United StatesAnalyzed glass claims for billing irregularities.
Operated Mainframe, AS400, Oracle, and Microsoft Office including Excel, Access, and Word.
Took corrective action to resolve any invoice which involved but was not limited to submitting supplemental invoices to clients, issuing checks to shops, and voiding payments.
Provided pricing comparisons between agent paid invoices and network invoices to clients.
Trained Shop Care/Pricing Associates on Research issues to help develop the Department.
Created an all inclusive Excel handbook detailing how to correctly approach and resolve any situation encountered in the following departments: Research, Shop Care and Pricing Approval.
Safelite Group Corporate OfficeShop Care/Pricing Approval Customer Service Representative
May. 2008 - Aug. 2009Columbus, Ohio, United StatesOperated Mainframe, AS400, Oracle, and Microsoft Office including Excel, Access, and Word.
Handled ShopCare, Pricing Approval and EDI Help e-mail box.
Worked with glass shops to resolve billing problems, expedite payments, and mediate problems.
Worked with glass shops and insurance carriers to analyze and approve pricing and parts outside of the normal guidelines.
Handled inbound phone calls from glass vendors regarding pricing and billing inquiries.
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