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enjoeiPaid Media Specialist | Growth Marketing
May. 2024Brazil, São PauloMedia Buying Strategy: Own the end-to-end strategy, execution, and optimization of paid acquisition campaigns across Meta, Google, and Programmatic channels.
High-Intent Lead Gen: Architect campaigns specifically designed to convert cold traffic into qualified sales calls, effectively bridging the gap between awareness and direct sales action.
Creative Performance: direct the creative strategy for performance assets, developing high-impact visuals, hooks, and copy. Collaborate with design teams to produce "scroll-stopping" creatives that drive engagement.
CRO & Funnel Optimization: Build and continuously test landing pages, quizzes, and opt-in funnels using CRO tools to maximize conversion rates and lower acquisition costs.
Cidadania5uPaid Media Analyst
Apr. 2023 - May. 2024Brazil, CampinasResponsible for an average of 58% of all company's lead intake, generating about 8,000 leads in April 2024, with a 40% conversion rate to MQL and 25% to SQL. Managing average monthly budgets of $250,000 Broke revenue records originating from paid media every month since November 2023, accumulating $7 million of revenue in 2024. Created, analyzed, and optimized top, middle, and bottom-of-funnel campaigns, using A/B testing to improve performance across audiences, creatives, copies, and channels. Implementing Google ads search, display, Pmax and Video campaign, using advanced bidding strategies with keyword and audience research technics. Combined with paid social strategies through Facebook Ads and TikTok Ads, delivered exceptional ROAS, reaching 931% in January and 870% in February, and generated an average monthly revenue of R$2.5 million in paid media.
BRSA - Branding and SalesMedia Buyer | PPC & Paid Social Specialist (B2B Focus)
Apr. 2022 - Jun. 2023Brazil, CampinasWith a background in managing six-figure budgets (R$150k/mo) and driving verified ROI of 15.8%, I bridge the gap between technical media buying and business growth. I specialize in generating qualified B2B leads via Google Ads and LinkedIn Ads, utilizing precise segmentation to reach decision-makers.
My approach combines aggressive A/B testing with deep data analysis, ensuring that campaigns in competitive markets are optimized for maximum efficiency. I am now leveraging this expertise to drive lead generation for global accounts across the US, Europe, and LATAM.
Control+F5 MarketingMedia Buyer | PPC iGaming Specialist
Mar. 2021 - Sep. 2022Brazil, São PauloComplete media management on Facebook Ads, Google Ads: Planning, execution and monitoring. Media planning. Pixel and GTM configuration • Execution of campaigns focused on lead generation and direct sales. • Development of A/B tests. • Direct contact with other people on the team to develop arts, videos, landing pages. • Emission and presentation of reports, defining the KPIS according to each client.
WHF Design CompanyProject Manager
Mar. 2021 - Dec. 2021Ribeirão Preto, São Paulo, Brasil · RemoteBalance day-to-day project oversight with communications between planning, strategy, media, production and creative teams to ensure that projects are completed on time, within budget, and according to client specifications. Plan, oversee, conquer and manage the input and output of a team that includes dedicated creatives, designers, illustrators, animators and developers. Look after the implementation of (content) updates and features. Coordinate between project stakeholders and our internal teams to provide clients with a constant flow of high-end production work. Be the in the unique position of managing innovative projects that push technical boundaries. Look after smaller things, such as the extermination of reported bugs and other performance issues. Arrange support and maintenance.
GoogleGoogle Ads Account Strategist
Sep. 2014 - Oct. 2020Brazil, São Paulo• Manage customer relationships. • Help the customer define their needs and manage their timeline toward seeing value. • Educate on products and measurement systems. • Respond to customer emails and calls regarding implementation. • Transfer customer relationships to long-term customer account managers after onboarding. • Help customer to better use of google platforms: Google Ads Search, Display, Video, App and Shopping. • Follow the customer to improve your performance with Google Ads tools
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