Kimbylee Brites

Paid Media Specialist @Cidadania4u

Growth HackerDigital Ads Manager💸 MarketingCopywriterMarketing Analytics ManagerGraphic Designer🐦 DesignBrand DesignerSEO Manager

I was responsible for generating exceptional paid media results, achieving record revenue and leads since November 2023. I led the creation, optimization, and analysis of performance campaigns on Google Ads, Meta Ads, and LinkedIn Ads, driving an average monthly revenue of R$2.5 million with budgets of R$250,000. Key Achievements and Responsibilities: Lead and Opportunity Generation: Responsible for an average of 58% of all company lead intake, generating about 8,000 leads in April 2024, with a 40% conversion rate to MQL and 25% to SQL. Revenue Records: Broke paid media revenue records every month since November 2023, accumulating R$7 million in won opportunities in 2024. Exceptional ROI: Achieved a ROAS of 931% in January and 870% in February 2024, demonstrating the efficiency and return on investment of the implemented strategies. Full-Funnel Campaign Optimization: Created, analyzed, and optimized top, middle, and bottom-funnel campaigns, using A/B testing to improve performance across audiences, creatives, copy, and channels. Budget Management and Technical Implementation: Controlled and adjusted media budgets, installed tags, pixels, and mapped conversions through Google Tag Manager, API, and HubSpot. Data Analysis and Reporting: Monitored and optimized relevant KPIs (SQL, MQL, Cost per Lead, ROI/ROAS) using GA4, and created weekly reports with actionable insights. Performance Highlight: Recognized as a performance highlight on the marketing team for two consecutive months due to the exceptional results achieved.

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Work Background

Cidadania5uPaid Media Analyst

Nov. 2023 - May. 2024Brasil · RemoteAt Cidadania4u, as a Senior Paid Media Analyst, I was responsible for generating exceptional paid media results, achieving record revenue and leads since November 2023. I led the creation, optimization, and analysis of performance campaigns on Google Ads, Meta Ads, and LinkedIn Ads, driving an average monthly revenue of R$2.5 million with budgets of R$250,000. Key Achievements and Responsibilities: Lead and Opportunity Generation: Responsible for an average of 58% of all company lead intake, generating about 8,000 leads in April 2024, with a 40% conversion rate to MQL and 25% to SQL. Revenue Records: Broke paid media revenue records every month since November 2023, accumulating R$7 million in won opportunities in 2024. Exceptional ROI: Achieved a ROAS of 931% in January and 870% in February 2024, demonstrating the efficiency and return on investment of the implemented strategies. Full-Funnel Campaign Optimization: Created, analyzed, and optimized top, middle, and bottom-funnel campaigns, using A/B testing to improve performance across audiences, creatives, copy, and channels. Budget Management and Technical Implementation: Controlled and adjusted media budgets, installed tags, pixels, and mapped conversions through Google Tag Manager, API, and HubSpot. Data Analysis and Reporting: Monitored and optimized relevant KPIs (SQL, MQL, Cost per Lead, ROI/ROAS) using GA4, and created weekly reports with actionable insights. Performance Highlight: Recognized as a performance highlight on the marketing team for two consecutive months due to the exceptional results achieved.

Co.AktionMedia Buyer

Jun. 2023 - Nov. 2023Brazil · RemoteDevelopment and execution of comprehensive paid media strategies, driving lead generation and customer acquisition in the competitive B2B SaaS market. With expertise across multiple platforms such as Google Ads, LinkedIn, and Twitter, I managed and optimized campaigns that consistently exceeded established KPIs. Lead Generation and Revenue Growth: Implemented paid media strategies that resulted in a significant increase in lead generation and directly contributed to the company's revenue growth. Efficient Budget Management: Strategically allocated the paid media budget, ensuring maximum return on investment (ROI) and optimization of spending. Data Analysis and Continuous Optimization: Utilized data analysis tools to evaluate campaign performance, identify improvement opportunities, and implement A/B testing to continuously optimize results. Audience Segmentation and Message Personalization: Developed audience segmentation strategies based on B2B buyer personas, tailoring messages for each segment and maximizing relevance and engagement. Data Integration and Customer Insights: Leveraged CRM data and customer behavior insights to refine targeting and further personalize communication, resulting in increased engagement and conversion.

BRSA - Branding and SalesPaid Media Specialist

Apr. 2022 - Jun. 2023BrasilAs a Paid Traffic and Performance Manager at BRSA, I was responsible for developing and executing digital advertising strategies that generated impressive results for various clients. With budgets of up to R$150,000.00, I achieved an average ROI of 15.8% through continuous optimizations, A/B testing, and data analysis. Key Achievements: Development of Personalized Strategies: Created comprehensive digital advertising strategies tailored to each client's business objectives, driving growth and maximizing return on investment. Multi-Channel Campaign Management: Managed and optimized campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, ensuring the right message was delivered to the right audience at the right time. Continuous Optimization with Focus on ROI: Utilized data and insights to continuously optimize campaigns, improving key metrics such as CTR, CPC, and conversion rates, and achieving an average ROI of 15.8%. Data Analysis and Detailed Reporting: Implemented advanced analytics tools to monitor campaign performance and provided clients with detailed reports, including actionable insights and recommendations for future actions.

Control+F5 MarketingPerformance and Paid Traffic Specialist

Mar. 2021 - Sep. 2022São Paulo, Brasil · RemoteComplete media management on Facebook Ads, Google Ads: Planning, execution and monitoring. Media planning. Pixel and GTM configuration • Execution of campaigns focused on lead generation and direct sales. • Development of A/B tests. • Direct contact with other people on the team to develop arts, videos, landing pages. • Emission and presentation of reports, defining the KPIS according to each client.

WHF Design CompanyProject Manager

Mar. 2021 - Dec. 2021Ribeirão Preto, São Paulo, Brasil · RemoteBalance day-to-day project oversight with communications between planning, strategy, media, production and creative teams to ensure that projects are completed on time, within budget, and according to client specifications. Plan, oversee, conquer and manage the input and output of a team that includes dedicated creatives, designers, illustrators, animators and developers. Look after the implementation of (content) updates and features. Coordinate between project stakeholders and our internal teams to provide clients with a constant flow of high-end production work. Be the in the unique position of managing innovative projects that push technical boundaries. Look after smaller things, such as the extermination of reported bugs and other performance issues. Arrange support and maintenance.

GoogleGoogle Ads Account Strategist

Sep. 2019 - Oct. 2020São Paulo, Brasil · On-site• Manage customer relationships. • Help the customer define their needs and manage their timeline toward seeing value. • Educate on products and measurement systems. • Respond to customer emails and calls regarding implementation. • Transfer customer relationships to long-term customer account managers after onboarding. • Help customer to better use of google platforms: Google Ads Search, Display, Video, App and Shopping. • Follow the customer to improve your performance with Google Ads tools