I'm a learning afficionado. Always studying tools, workflows and references. The thing I love the most is learning new things, be they faster ways to make things or even backstories of coworkers.
Here's how my mind works:
- Oh, hey, I need to do this! / Well, hello there mr. problem!
- Hmm, how can I completely optimize this process?
- Maybe if I study this new tool...
- Awww yiss! It's done... this way... how about another one now! Would it be faster?!
(rinse and repeat)More...
Kimbylee Brites
Paid Media Specialist@Cidadania4u
Verified
I was responsible for generating exceptional paid media results, achieving record revenue and leads since November 2023. I led the creation, optimization, and analysis of performance campaigns on Google Ads, Meta Ads, and LinkedIn Ads, driving an average monthly revenue of R$2.5 million with budgets of R$250,000.
Key Achievements and Responsibilities:
Lead and Opportunity Generation: Responsible for an average of 58% of all company lead intake, generating about 8,000 leads in April 2024, with a 40% conversion rate to MQL and 25% to SQL.
Revenue Records: Broke paid media revenue records every month since November 2023, accumulating R$7 million in won opportunities in 2024.
Exceptional ROI: Achieved a ROAS of 931% in January and 870% in February 2024, demonstrating the efficiency and return on investment of the implemented strategies.
Full-Funnel Campaign Optimization: Created, analyzed, and optimized top, middle, and bottom-funnel campaigns, using A/B testing to improve performance across audiences, creatives, copy, and channels.
Budget Management and Technical Implementation: Controlled and adjusted media budgets, installed tags, pixels, and mapped conversions through Google Tag Manager, API, and HubSpot.
Data Analysis and Reporting: Monitored and optimized relevant KPIs (SQL, MQL, Cost per Lead, ROI/ROAS) using GA4, and created weekly reports with actionable insights.
Performance Highlight: Recognized as a performance highlight on the marketing team for two consecutive months due to the exceptional results achieved.More...