I was responsible for generating exceptional paid media results, achieving record revenue and leads since November 2023. I led the creation, optimization, and analysis of performance campaigns on Google Ads, Meta Ads, and LinkedIn Ads, driving an average monthly revenue of R$2.5 million with budgets of R$250,000.
Key Achievements and Responsibilities:
Lead and Opportunity Generation: Responsible for an average of 58% of all company lead intake, generating about 8,000 leads in April 2024, with a 40% conversion rate to MQL and 25% to SQL.
Revenue Records: Broke paid media revenue records every month since November 2023, accumulating R$7 million in won opportunities in 2024.
Exceptional ROI: Achieved a ROAS of 931% in January and 870% in February 2024, demonstrating the efficiency and return on investment of the implemented strategies.
Full-Funnel Campaign Optimization: Created, analyzed, and optimized top, middle, and bottom-funnel campaigns, using A/B testing to improve performance across audiences, creatives, copy, and channels.
Budget Management and Technical Implementation: Controlled and adjusted media budgets, installed tags, pixels, and mapped conversions through Google Tag Manager, API, and HubSpot.
Data Analysis and Reporting: Monitored and optimized relevant KPIs (SQL, MQL, Cost per Lead, ROI/ROAS) using GA4, and created weekly reports with actionable insights.
Performance Highlight: Recognized as a performance highlight on the marketing team for two consecutive months due to the exceptional results achieved.More...
Rebecca Avelino
Mobile Software Engineer@Cidadania4u
Verified
Igor Trindade
CRO@Cidadania4u
Verified
As the CRO at Cidadania4u, I have played a critical role in driving the company's growth and profitability by optimizing its ads investment.More...
Taiana Miguins
QA Engineer/QA Analyst
Verified
QA Engineer with 5 years of experience in mobile, web, and API testing. I work with both manual and automated testing, using tools such as Selenium, Appium, Cypress, and Postman. Skilled in frontend and backend test automation, CI/CD pipeline integration, and agile methodologies. Focused on ensuring product quality from conception to delivery, always aligned with development and product teams.More...