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Work Background
Centers for Disease Control and PreventionHealth Communications Specialist (Content Writing & Social Media)
May. 2023As an Health Communications Specialist with the Community Preventive Services Task Force (CPSTF) at the Centers for Disease Control and Prevention (CDC), I was responsible for enhancing the online visibility of public health information and resources. My role involved conducting comprehensive keyword research to identify relevant search terms, optimizing website content, and implementing both on-page and off-page SEO strategies to improve search engine rankings. I was responsible for the development and maintenance of website pages to ensure they adhered to SEO best practices and provided a seamless user experience. I executed detailed technical SEO audits, offering actionable recommendations to enhance website performance and usability. I collaborated with content developers to integrate SEO best practices into public health communications, ensuring the dissemination of accurate and accessible information. I utilized tools such as Google Analytics, Search Console, and other SEO platforms to monitor website traffic, analyze performance metrics, and generate reports showcasing improvements and insights. My achievements included increasing organic traffic to CPSTF web pages by 40% over a one-year period, optimizing content to rank on the first page of search results for critical public health topics, and improving the overall user engagement and reach of CDC public health campaigns. This role required a deep understanding of SEO principles, attention to detail, and a commitment to advancing public health through effective digital strategies.
AgencySearch Engine Optimization Specialist
Jan. 2018 - May. 2023Connecticut, United StatesAs an SEO Specialist contracted by a local Marketing agency, I was responsible for enhancing the online visibility and search engine rankings for various clients. Responsibilities included conducting thorough keyword research to identify opportunities for organic growth, developing and implementing both on-page and off-page SEO strategies, and optimizing website content to align with SEO best practices. I performed comprehensive technical SEO audits, providing actionable recommendations to improve website performance. I collaborated closely with content creators to ensure SEO best practices were integrated into the content production process, and built and maintained backlinks through outreach and relationship-building with relevant websites. I also monitored and analyzed website performance using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs, delivering regular reports and insights to clients, highlighting progress and areas for improvement. This role required a strong analytical mindset, excellent communication skills, and the ability to stay current with the latest SEO trends and algorithm changes. Achievements included increasing organic traffic for multiple clients by an average of 30% within six months of starting a client project, securing high-authority backlinks from industry-relevant websites, and successfully improving search engine rankings for competitive keywords, resulting in higher visibility and increased client conversions.
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