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Work Background
SamokatLeading Brand Strategist
Dec. 2022Transform business goals into a communication strategy for the app and a private FMCG label. Make sure that all the external communication contributes to the brand KPI's. Develop creative strategies for 360° campaigns and lead strategically significant projects such as rebranding, redesign, creation of communication platforms.
СамокатHead Of Marketing Communication Group
Nov. 2021 - Dec. 2022- Develop and update communication for different business branches strategies accordingly to the research and social and economic agenda
- Сonstantly create storytelling based on the social agenda, competitive analysis in the current period, and brand positioning
- Supervise all the external communication made by the brand
- Find relevant partners for mutually beneficial collaborations and create special projects on both commercial and barter basis
- Generate ideas and mechanics for special projects and produce ones aimed at reach, increasing turnover and average check. For example, my project with zero marketing investment brought about $20.000 profit
- Сreate and arrange newsbreaks into press releases, as well as create outreach materials together with the media
- Lead a team of 3 producers and build processes in a constantly-changing start-up environment in a company of 4,000 thousand employees
AUDI AGMarketing Manager
Apr. 2018 - Nov. 2021Russia- Developed communication strategy for 3 business branches (new cars, used cars, after-sales service)
- Annually created more than 30 campaigns for up to $6 million budget
- Created media plans for image and tactical campaigns from micro support in owned media to multimillion federal campaigns
- Developed creatives from communication platforms to specific commercials and banners
- Managed 5 agencies (from briefing to every banner launch and campaign results analysis) and 2 junior marketers Main achievements: - 8 successful model launches, Audi subscription service launch, original services, online platforms, and accessories launches
- Creation of the most non-standard advertising campaign in Audi Russia, and [one part of it won bronze Effie](https://youtu.be/yuCksRF9who)
- Successful market launch of Audi e-tron - the first fully electric Audi. Due to lack of demand, local barriers, and myths, it is a unique complex product for the Russian market. Now e-tron is the second top-of-mind in the electric vehicles category after Tesla
- The rollout of new tools for the brand - Programmatic AON, Dynamic Remarketing, and Lead Ads. This made it possible to meet the annual KPI even with a reduced budget
- 20% budget reduction during the pandemic while maintaining communication activity (10 campaigns in March-June 2020)
Sundukovy Sisters Design & Architecture StudioProject Lead
Nov. 2017 - Apr. 2018Moscow, Moscow City, Russia- Led working groups in large interior projects in Russia and abroad for Horeca companies - Ginza Project, Alexander Rappoport, Accor Group (Mariott, Ibis), Novotel
- Developed and implemented processes for medium-sized business in the creative industry, conducted master classes and workshops
- Conducted negotiations that led to agreements and partnerships - both Russian and WW
Grey GroupAccount Manager
May. 2017 - Nov. 2017Moscow, Moscow City, Russia- Worked on advertising projects for pharmaceutical and FMCG brands - As part of a special team, I developed communication platforms and brand identities, engaged in market repositioning and product launching Here I worked simultaneously as an account, a producer and a new business manager. I once managed to develop a TV video from a client's request to final delivery (according to technical requirements) and won a tender - all within 2 weeks.
Leo BurnettAccount Manager
Feb. 2016 - May. 2017Moscow, Moscow City, Russia- Led Parliament brand (Philipp Morris) as a key account + supported other brands (Marlboro, Iqos)
- Implemented projects for the market: creating and maintaining an online communication platform, launching or repositioning of new products, applications and games, collective special projects with journalists, design of retail spaces
- Helped strategists with competitions, social listening, and insight search. Also developed strategic briefings and did research
Galactic Group Event AgencyEvent Manager
Jul. 2015 - Dec. 2015Moscow, Moscow City, Russia- I did corporate events, team buildings, and special projects for Nestle, Beeline, X5 Retail Group, Volvo, Leroy Merlin, and others - there were up to 14 events at the same time, from 50 to 250 quests each
- Created events from strategy and creative concept to on-site coordination and dismounting
- Searched for new contractors and partners (venues, artists, florists, etc.) In this position, I organized events even remotely and once held 2 events in the same evening.
IMC AgencyEvent Manager
Sep. 2014 - Mar. 2015Moscow, Moscow City, Russia- Organized events and produced merchandise and branding from concept creation to project implementation for Cartier, Tartine&Chocolat, Jeep, Porsche, VTB, Hearst Shkulev Media brands
- Concluded new partnerships and negotiated barter terms
- Searched for new contractors and partners (venues, artists, florists, etc.)
- Developed strategies and creatives for events and brands during tenders
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