Mariana Castori

B2B Senior Marketing Strategist / Head of Marketing

Community ManagerChanel ManagerCRM managerCustomer Success ManagerMarketing DirectorCMOBusiness AnalystPartnerships ManagerEmail Marketing ManagerContent ManagerCommunications ManagerBrand Marketing Manager🧨 Consulting👍 Sales & BizDev💼 C-level Executive✔️ IT💸 Marketing

Mariana Castori, as a B2B Senior Marketing Strategist and Head of Marketing, is responsible for developing and executing effective marketing strategies to reach other businesses. She leads the marketing team and works closely with C-Level management to define marketing goals with overall company objectives. Her role involves market research, strategic planning, and managing marketing campaigns to drive sales, increase brand awareness, and improve customer engagement. She uses data-driven insights to make informed decisions and measure the success of marketing initiatives. Her leadership and expertise in B2B marketing play a crucial role in the company's growth and success.

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C-level Executive

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Work Background

Versa Cloud ERPMarketing Team Lead

Dec. 2020Portland, Oregon, United StatesMarketing lead. Branding and corporate positioning. Growth strategy and top of the funnel. CRM processes. Team coordination. Metrics and analysis.

Listus - Online Gift ListsProspect and Management of Partnerships

Nov. 2011 - Sep. 2013Rio de Janeiro e Região, Brasil• MARKETING AND SALES PLANNING CONSULTANCY • DESIGN CONSULTANCY FOR START UP FOR E-COMMERCE; FUNDING INVESTMENT • IDENTIFICATION AND MANAGEMENT OF BUSINESS PARTNERSHIPS • PREPARATION OF BUSINESS PLAN, THE COMPANY'S GOALS AND METRICS • DEVELOPMENT OF MARKETING PLAN (ON AND OFFLINE) and media, SEO / SEM • MARKET RESEARCH

FSP MarketingMarketing Specialist and Consultant

Nov. 2010Rio de Janeiro e Região, BrasilMarketing Planning and Management Global Team Coordination

Wooba Sistemas de Informática - Software (Tourism)Marketing and Communications Consultant

Nov. 2010 - Oct. 2011Brasília e Região, Brasil• CREATION OF THE DEPARTMENT OF MARKETING METRICS AND AREA • PRODUCT DEVELOPMENT AND APPLICATIONS FOR SOCIAL MEDIA • COMMUNICATION AND CORPORATE BRANDING • NEW CORPORATE WEBSITE • CONTENT PRODUCTION FOR SITE, BLOG, SOCIAL MEDIA AND THE PRESS • ACCOUNT EXECUTIVE FOR THE "E-COMMERCE" PRODUCT

Oticon A/S - Brazil - TelexMarketing and Customer Service Coordinator

Aug. 2004 - Nov. 2010Rio de Janeiro e Região, Brasil• CREATION AND FOLLOW UP OF MARKETING&SALES KPIs, REPORTING AND BUDGET MANAGEMENT • CRM: MAPPING AND IMPLEMENTATION OF MKT&SALES PIPELINE • PLANNING AND ENFORCEMENT CAMPAIGN NATIONAL, REGIONAL AND LOCAL • DIRECT MARKETING, RELATIONSHIP AND LOYALTY PROGRAMS • STANDARDIZATION OF VISUAL COMMUNICATION AND SERVICES PROCESS • WEB AND E-COMMERCE PROJECT: INTRANET, WEBSITE, E-LEARNING • ENDOMARKETING AND INTERNAL COMMUNICATIONS • TRAINING AND ENGAGEMENT OF THE RETAIL NETWORK/ FRANCHISES • IMPLEMENTATION OF CUSTOMER SERVICE DPTS (B2C and B2B) • SUPPLIERS RELATIONSHIP