Jaynie Libeu - Digital Marketing Strategist, Consultant / freelancer

Feedback from Jaynie’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

DEPT®Account Lead

Jan. 2021 - Jan. 2024Responsible for leading paid media performance, developing and implementing strategies, and client relationship management. As an Account Lead I own the overall media planning strategy while effectively managing a team with a focus on helping their career development.

Blue Moon Digital, Inc.Digital Media Strategist

Feb. 2020 - Jan. 2021Greater Denver Area• Plan, buy, and manage Paid Media Campaigns across multiple digital channels including: PPC, Shopping, Programmatic Display, Video In-Stream, and Paid Social. • Develop, execute, and measure full funnel digital strategies and media plans across a variety of e-commerce & lead generation clients. • Monitor budgets & optimize toward efficiencies while meeting campaign goals and objectives. • Develop & execute A/B tests and experiments to find opportunities for growth. • Guide media team specialists & coordinators in prioritization and execution of tasks.

Blue Moon Digital, Inc.Digital Media Specialist II

Apr. 2019 - Jan. 2020Greater Denver Area• Work with retailer/eCommerce clients to define their goals and build a strategy for Paid Search, Display and Paid Social. Provide proactive recommendations and targeting. • Allocate budgets and manage bids strategically to effectively support campaigns and performance. • Analyze reporting and make adjustments to optimize accordingly. • Manage and delegate client execution and reporting tasks as needed

Blue Moon Digital, Inc.Digital Media Specialist I

Jul. 2018 - Mar. 2019Greater Denver Area• Excels as a member of the paid media team by executing search, display and paid social campaigns for clients in the ecommerce sector, focusing on performance marketing KPIs • Analyzes and monitors ecommerce return by conducting weekly, bi-weekly and monthly performance reports; Identifies data anomalies and opportunities for account growth, presented in client-facing agendas • Effectively communicates with retail clients and publishers in a timely manner

Blue Moon Digital, Inc.Digital Media Coordinator

Jan. 2017 - Jul. 2018Greater Denver Area• Execute campaign strategies across PPC, Display, Video, and Social channels. • Build and pull reporting campaign performance reports, identifying trends & opportunities. • Manage QA processes for accurate tracking and data collection.

VDS LAAccount Coordinator

Nov. 2015 - Jul. 2016Greater Los Angeles Area• Project manage end-to-end campaign development for direct mail, digital, Email, and social campaigns. • Develop creative briefs, manage campaign execution, and project timelines. • Collaborate with internal stakeholders and external partners to achieve campaign goals. • Compile and analyze post campaign reporting and recommend improved strategies.

Benchmark Information TechnologyMarketing Assistant

Oct. 2013 - Nov. 2015Greater Los Angeles Area• Create, plan, and execute campaigns across multiple Medias. • Reduced cost of mailing campaigns by more than $7k per year through improved processes. • Responsible for building relationships and B2B networking with communities’ members and third-party vendors. • Develop processes for manage and track sales opportunities. • RFP creation and writing.

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀