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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇬🇧100%
United Kingdom
Work Background
DEPT®Account Lead
Jan. 2021 - Jan. 2024Responsible for leading paid media performance, developing and implementing strategies, and client relationship management. As an Account Lead I own the overall media planning strategy while effectively managing a team with a focus on helping their career development.
Blue Moon Digital, Inc.Digital Media Strategist
Mar. 2020 - Jan. 2021Greater Denver Area• Plan, buy, and manage Paid Media Campaigns across multiple digital channels including: PPC, Shopping, Programmatic Display, Video In-Stream, and Paid Social.
• Develop, execute, and measure full funnel digital strategies and media plans across a variety of e-commerce & lead generation clients.
• Monitor budgets & optimize toward efficiencies while meeting campaign goals and objectives.
• Develop & execute A/B tests and experiments to find opportunities for growth.
• Guide media team specialists & coordinators in prioritization and execution of tasks.
Blue Moon Digital, Inc.Digital Media Specialist II
Apr. 2019 - Jan. 2020Greater Denver Area• Work with retailer/eCommerce clients to define their goals and build a strategy for Paid Search, Display and Paid Social. Provide proactive recommendations and targeting.
• Allocate budgets and manage bids strategically to effectively support campaigns and performance.
• Analyze reporting and make adjustments to optimize accordingly.
• Manage and delegate client execution and reporting tasks as needed
Blue Moon Digital, Inc.Digital Media Specialist I
Jul. 2018 - Mar. 2019Greater Denver Area• Excels as a member of the paid media team by executing search, display and paid social campaigns for clients in the ecommerce sector, focusing on performance marketing KPIs
• Analyzes and monitors ecommerce return by conducting weekly, bi-weekly and monthly performance reports; Identifies data anomalies and opportunities for account growth, presented in client-facing agendas • Effectively communicates with retail clients and publishers in a timely manner
Blue Moon Digital, Inc.Digital Media Coordinator
Jan. 2017 - Jul. 2018Greater Denver Area• Execute campaign strategies across PPC, Display, Video, and Social channels.
• Build and pull reporting campaign performance reports, identifying trends & opportunities.
• Manage QA processes for accurate tracking and data collection.
VDS LAAccount Coordinator
Nov. 2015 - Jul. 2016Greater Los Angeles Area• Project manage end-to-end campaign development for direct mail, digital, Email, and social campaigns.
• Develop creative briefs, manage campaign execution, and project timelines. • Collaborate with internal stakeholders and external partners to achieve campaign goals.
• Compile and analyze post campaign reporting and recommend improved strategies.
Benchmark Information TechnologyMarketing Assistant
Oct. 2013 - Nov. 2015Greater Los Angeles Area• Create, plan, and execute campaigns across multiple Medias.
• Reduced cost of mailing campaigns by more than $7k per year through improved processes.
• Responsible for building relationships and B2B networking with communities’ members and third-party vendors.
• Develop processes for manage and track sales opportunities. • RFP creation and writing.
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