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Work Background
David Rio Chai & TeaBusiness Development and Marketing Manager
May. 2022
Worley Consumer BrandsBusiness Development Manager
Jan. 2019 - May. 2022Charlotte, North CarolinaManaged client and customer relationships for a food brokerage service representing 12 manufacturers to major food distributors, food service chains, grocery stores, and other businesses. Identified opportunities to expand category growth and drive sales within product portfolio. Operated within a fully remote environment during coronavirus pandemic holding virtual meetings and presentations.
• Increased sales by more than 200% through negotiating agreement with the VP of Sales for a leading North American distributor to add new product to 13 distribution centers.
• Collaborated with company president to launch a co-packed food product line and gain buy in from a major retailer; consulted with manufacturer on recipe creation, sourced packaging, coordinated lab testing, negotiated pricing, and orchestrated photography and graphic design for packaging.
• Secured business with a previously unresponsive prospect through persistent and compelling communication and value propositions.
• Partnered with clients including PFG, YUM! Brands Inc., and Harris Teeter to capture new business and offer innovative products to close gaps.
• Maintained in-depth knowledge regarding all available products to quickly and accurately answer questions and provide targeted recommendations to drive sales.
• Developed engaging presentations and demonstrations to increase customer interest and buy in; educated customers on product benefits, ingredients, production, pricing, and other specs.
• Responded to customer RFPs by coordinating with manufacturers to develop product pitches aligned with customer goals and objectives; compiled detailed data and information for customer review.
• Engaged in regular customer communication to update on new products and relay needs or concerns to manufacturers.
• Analyzed food trends and customer feedback to support clients with product ideation, refine formulas, and maximize production capabilities.
ELC Restaurant GroupManager & Supporting Front of House Roles
Jan. 2018 - Dec. 2020Charlotte, North CarolinaOversaw daily operations including opening and closing of restaurant, inventory, invoice accounting, and cash handling. Maintained efficient, welcoming front of house (FOH) services to ensure positive guest experiences and encourage repeat business. • Promoted from server to manager due to exceptional knowledge, leadership, and sales performance.
• Recruited, interviewed, hired, and trained waitstaff to provide outstanding service and hospitality.
• Designed and implemented wine education system to equip waitstaff with detailed knowledge of available wines and boost sales skills.
• Conducted performance reviews and provided constructive feedback to support success.
• Monitored online reviews and responded to guest comments and concerns to resolve problems and uphold company reputation.
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