Wirtz Beverage GroupDigital Content Specialist
Aug. 2013 - Jun. 2014Chicago, IllinoisCraft and implement message strategies in Illinois and Nevada supporting suppliers like Brown-Forman, Diageo, Rogue, Deschutes, Ale Asylum and 4 Hands Brewing, leading to growth of social media universe by roughly 40 percent in less than a year. Email marketing with open and click rates more than double B2B industry standards. Coordinate projects with key business partners including Banner Collective and ResPublica Group. Create and maintain WirtzCraftBeer.com, leading to 10,000 pageviews in first 90 days. Manage production and edits of design comps for MyWirtzBev, in tandem with design team, to support the Amazon.com of distributor websites. Write and edit feature length articles to support MyWirtzBev content. Work with key internal stakeholders such as HR, IT and senior leadership in order to effectively manage internal communications, including email, environmental messaging, and internal website postings.