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Work Background
Cruz Blanca BreweryDirector of Sales
Jan. 2022Austin, Texas Metropolitan Area
689 CellarsVP - US Sales
Oct. 2020 - Jan. 2022Bringing a portfolio of Napa wines to retail across the US. After building a successful international business, 689 Cellars is excited to start distributing domestically and letting consumers get their hands on exciting wines like Killer Drop and the Submission line of wines.
Drink Design CollectiveVice President of Sales
Jun. 2019 - Oct. 2020Austin, Texas AreaManaging distributor relations, identifying and launching new markets, and assisting in chain and retail.
Constellation BrandsDirector of Key Accounts, Craft & Specialty
Jan. 2018 - Jun. 2019Austin, TexasRepresenting Ballast Point and the Craft portfolio in the South with Key Accounts.
Ballast Point Brewing & SpiritsDirector of National Accounts, Central
Mar. 2016 - Jun. 2019Chicago, ILManage national account managers and key chains for the central region of the country.
Ballast Point Brewing & SpiritsNational Account Manager
Sep. 2014 - Mar. 2016Greater Chicago Area
Wirtz Beverage GroupDigital Content Specialist
Aug. 2013 - Jun. 2014Chicago, IllinoisCraft and implement message strategies in Illinois and Nevada supporting suppliers like Brown-Forman, Diageo, Rogue, Deschutes, Ale Asylum and 4 Hands Brewing, leading to growth of social media universe by roughly 40 percent in less than a year. Email marketing with open and click rates more than double B2B industry standards. Coordinate projects with key business partners including Banner Collective and ResPublica Group. Create and maintain WirtzCraftBeer.com, leading to 10,000 pageviews in first 90 days. Manage production and edits of design comps for MyWirtzBev, in tandem with design team, to support the Amazon.com of distributor websites. Write and edit feature length articles to support MyWirtzBev content. Work with key internal stakeholders such as HR, IT and senior leadership in order to effectively manage internal communications, including email, environmental messaging, and internal website postings.
Logan SquaristColumnist & Contributor
Apr. 2013 - Sep. 2013Chicago, ILCovering news and events in Chicago’s Logan Square neighborhood Writing a weekly column on stories, happenings, and other musings regarding Logan Square. Writing profiles on individuals and local businesses, reviewing restaurants and events. Contributing to marketing and social media efforts. Writing lifestyle and opinion columns.
ConsultantSocial Media, Communications Strategy & Content
Jan. 2013 - Aug. 2013Chicago, ILEssentially, I'm a professional storyteller and brand ambassador with 13 years of communications experience. Need someone to help you with social media strategy or coordination? I'm your guy. Need help with developing your website and increasing your SEO? Glad to do it. Want to better share your story? That's what I do. Wether you need a consult for some direction, or you're looking for someone to actually design and implement a strategy, I'm glad to help. If it involves words, give me a shout and even if I'm not able to meet your needs I can help refer you to someone who can.
White’s Chapel United Methodist ChurchDirector of Communications
Jan. 2005 - Jan. 2011Southlake, TXFifth largest UMC in the world with 11,000 members and $8+ million budget Responsible for communications strategy, both internal and external, including content development, social media, marketing and publicity events. Wrote and produced video scripts as well as speeches. Lead a staff ranging from four to eight full-time employees including web development and design specialists. Produced all print and electronic media including:
The Door, a monthly magazine E-Newsletter, a weekly newsletter
Bulletins Stewardship Quarterly Updates
Advertising including direct mail, brochures and special projects
American Association of Professional LandmenAsst. Editor & Web Development
Jan. 1999 - Jan. 2005Fort Worth, TexasNon-profit dedicated to the professional development of landmen, the business segment of the oil and gas industry. Researched and wrote original articles. Collected, proofread, and rewrote articles submitted for publication in The Landman Magazine. Developed and maintained three separate websites.
Helped plan and deliver NAPE Expo, largest Oil & Gas Prospect expo in North America
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