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Work Background
yorCMOChief Marketing Officer
Jan. 2019Greater Atlanta AreaA Fractional CMO consulting for small-to-medium-sized accounts valued up to $300 million in revenue within consumer products, manufacturing, and service industries focused on processes and increased revenue. Leads the development of digital, social media, and traditional marketing campaigns. • Targeted campaigns for a media firm increased awareness by 50% and generated 300% more leads.
• Spearheaded 20% growth for an organic snacks firm through strategic planning, multi-channel distribution expansion, and product innovation pipeline.
Chief OutsidersCMO
Jan. 2018 - Dec. 2019Advised small-to-mid-sized accounts valued up to $500 million in revenue. Led the design and execution of growth strategies, pricing adjustments, distribution enhancements, and product innovations. • Drove 50% growth in one year for an industrial bolting solutions company through increased distribution, optimized pricing strategy, and innovation development.
• Triggered 30% growth for an adhesive bonding firm through strategic planning and development, as well as multi-channel distribution expansions.
Zep Inc.SVP & General Manager
Jan. 2016 - Dec. 2018Greater Atlanta AreaHeld full-scale P&L accountability while serving as an Executive Team member for a $150 million retail and automotive business. Directed daily operations for a cross-functional, 25-member team with 11 direct reports; streamlined communications and reported to CEO and Board. • Led the development of the company’s first-ever, enterprise-wide online and offline branding initiative in alignment with strategic communication plans to drive the growth of direct, retail, e-commerce, and distribution business lines.
Zep Inc.Vice President of Marketing and Sales
Jan. 2013 - Dec. 2016Greater Atlanta AreaOversaw a staff of 12, P&L, and CEO/Board reporting for a $110 million retail business. Spearheaded strategic business planning to sustain growth following private equity acquisition. • Expanded sales by 8% and grew EBIT by 50% in one year post-acquisition; increased EBIT from 9% to 18% between 2013 to 2015. • Built brand awareness by over 30% through increased marketing investments, incentive program management, promotional partnership development, digital presence strategies, and grassroots marketing campaign management.
• Led multi-SKU program launch into Wal-Mart, Lowes, Menards, and Tractor Supply to drive distribution growth from 4,000 to over 12,000 outlets in less than three years.
Zep Inc.Director of Marketing & Product Manager
Mar. 2009 - Oct. 2013Greater Atlanta AreaHad full P&L ownership while overseeing full-lifecycle product development. Conducted strategic planning to optimize product development efforts for the retail business. • Led product launch initiatives to drive $25 million in sales growth.
• Served as Interim National Account Manager for 11 months at Home Depot to revitalize a -3% sales trend into a +3% growth in 2011.
• Led product launch and introduction of 50 products into popular markets within a 5-month, aggressive launch schedule to drive $8 million in sales growth in 2009.
The OneCare CompanySenior Brand Manager
Jan. 2006 - Dec. 2009Oversaw brand management and licensing for Tide and Purina products, managing all aspects of product ideation, development, implementation, and commercialization as well as sales and marketing strategies. • Achieved over $11 million in revenue growth within year one via product and packaging development for a 14-line product list.
MerisantSenior Brand Manager
Jan. 2005 - Dec. 2006Greater Chicago AreaElevated brand awareness for a $150 million manufacturer and marketer of tabletop sweeteners. Directed a cross-functional marketing team, overseeing P&L for the Equal brand including retail and food service marketing, innovation, consumer research and affairs to drive a 2% sales growth despite four-years of double-digit decline.
PepsicoMarketing Manager
Jan. 2001 - Dec. 2005Greater Chicago AreaOversaw pipeline implementation and management for a new $500 million Quaker product pipeline, developing customer-facing innovation platforms. Strategized to improve client engagement and efficiency via customer-focused planning and strategy design.
CrossmarkDistrict Manager & Territory Sales Manager
Jan. 1996 - Jul. 1999Annapolis, MDLed sales planning and execution for national brand food and beverage manufacturers at Wal-Mart. Developed merchandising strategies and marketing programs and implemented sales plans to maximize top line revenue for this key account. Managed 8 Territory Sales Managers in 9-state district.
KrogerCo-Manager
Jan. 1994 - Dec. 1996Greater Nashville Area, TNManaged $50 million store with over one hundred union employees. Responsible for management of sales and profit targets, personnel forecasting and scheduling.
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