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Work Background
IBMSocial Media and Influence for IBM EMEA | Manager
Mar. 2024Bucharest, RomaniaTranslating IBM's brand story across social and owned media channels to build IBM's reputation and drive demand across IBM EMEA. Developing data driven, platform-first strategies to connect with key audiences across a variety of channels is a priority - to drive reach, engagement, advocacy, and demand for IBM products and services. Work closely with teams across Marketing and Communications to develop media strategies that support key priorities and use data to drive decision making to improve outcomes over time.
IBMExecutive and IBMer Communications Manager, IBM Consulting
Jul. 2019 - Feb. 2024Bucharest, RomaniaMy role included the design and coordination of engagement campaigns for IBM employees within the IBM Consulting teams, shaping the latest tech communications campaigns, build executive communication approaches and strategic actions for one of IBM Board Members and shape the employer social advocacy efforts. Actively contribute to build global engagement campaigns across IBM Consulting by working closely with Marketing, Brand and Social teams etc.
IBMCommunications, IBM Consulting Europe Client Innovation Centers
Feb. 2013 - Jul. 2019Bucharest, RomaniaIt was an exciting opportunity to support the network of 20 European services centres with full cycle corporate communication activities from strategy, design, planning and budget to programs milestones coordination and initiatives implementation.
I have coordinated the branding strategy, plan and implementation for 9 new services centres in Western Europe, contributed to the design and plan of global projects as part of the implementation team and coordinated the program communication across the European centres, developed and oversee several engagement initiatives for the European centres leadership team, from dedicated speeches and messages, digital and social blogs, using digital internal and external platforms, to strategic business leadership events.
To ensure a company ranking among first five employers in local markets and promote the company technical expertise, I have coordinated the corporate partnership for major local events and conferences, year over year.
BancpostHead of Internal Communication Office
Jan. 2010 - Dec. 2013In a nutshell, I have designed and built the internal communication strategy of the bank and oversaw the implementation, monitoring, assessment and ongoing reviewing of the internal communication strategy, in line with the results obtained. My role included coordination and development of all internal communication tools, generating significant information and metrics to support the implementation of the internal communication strategy.
NNProject Management Office Consultant
Jan. 2007 - Dec. 2010Bucharest, RomaniaMy core responsibilities were to enable the business requirement flow of projects, improve & update regional and internal reports on projects portfolio, ensure smooth communication on department and to other departments projects related.
In addition, I oversaw the Project Management related corporate events (trainings, workshops etc).
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