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Work Background
YE FoundationCreative Director & Visual Identity Chair
May. 2024United StatesShapes and enhances the foundation's visual identity, ensuring it effectively communicates its mission and resonates with diverse audiences worldwide. Positioning the YE Foundation as a leader in sustainable innovation. Key Responsibilities: Develop and implement comprehensive visual identity strategies to elevate the YE Foundation’s brand presence.
Oversee the design and production of all visual materials, including digital content, print media, and promotional assets.
Collaborate with marketing and communications teams to create compelling campaigns that drive engagement and support for the foundation’s initiatives.
Lead creative direction for events, presentations, and community outreach programs to ensure consistent and impactful messaging.
Foster partnerships with artists, designers, and influencers to amplify the foundation's mission and reach.
Berkshire Hathaway HomeServices Georgia PropertiesGraphic Designer
Dec. 2021Atlanta Metropolitan Area
Childspring InternationalMarketing Coordinator
Jul. 2018 - Apr. 2020Greater Atlanta Area
The Alexis AgencyFounder/CEO
Jan. 2016Greater Atlanta AreaEfficiently and effectively administer creative design projects in support of brand identification and advertising programs.
Assess market position and trends, devise advertising strategy, and present to clients. Create design theme and graphics and seamlessly transition them into online and print marketing campaigns. Selected Achievements:
• Foster trusting relationships with clients to safeguard clear and concise communication is achieved and confidence is established.
• Engage clients in the design process to ensure that their requirements and needs are met and they are completely satisfied with the project results. • Designed social media marketing campaigns for a publishing company generating a 30% increase in gross revenue.
Royalty Publishing HouseCreative Director
Jan. 2014 - Jul. 2024Greater Atlanta AreaAdminister creative design projects in support of brand identification and marketing campaigns. Assess market position and trends and collaborate with a team of branding strategists. Seamlessly transition designs and graphics into online and print marketing campaigns. Selected Achievements:
• Designed social media marketing campaigns for a publishing company generating a 30% increase in gross revenue.
Gravotech, Inc. - North AmericaGraphic Designer
May. 2013 - Apr. 2016Greater Atlanta AreaDeveloped, rendered, and expanded art concepts throughout the production of advertising campaigns.
Collaborated with global multi-disciplinary team to develop designs for in-house marketing initiatives. Conceived original designs and marketing concepts used in print and digital advertising.
Selected Achievements:
• Designed and implemented email marketing templates.
• Established the overall style for marketing collateral for the sales team resulting in a 12% increase in gross revenue.
Razor Sharp Records South, Inc.Creative Director
Jul. 2012 - Dec. 2016Savannah, Georgia AreaProvided creativity for producing graphic images for the web, promotional materials and works to enhance sells with social media marketing.
Marketing Support Services, Inc.Graphic Designer
May. 2011 - May. 2013Savannah, Georgia AreaTranslated diverse subject matters into expressive designs for print and digital marketing. Collaborated with creative team to develop strategic marketing initiatives including photography shoots, page layout, digital imaging, e-commerce sites, and email marketing campaigns. Selected Achievements:
• Lead visual designer for desktop experiences for start-up companies.
• Created corporate brand style guide for web and print.
• Conceptualized and executed seasonal promotions.
• Developed marketing strategies and advertising identification for lifestyle brands.
Clear Channel CommunicationsPromotions/Online Content Assistant
Feb. 2011 - Sep. 2011Savannah, Georgia AreaExpanded and improved promotional activities and digital marketing.
Contributed to creation of engaging and dynamic promotional events. Presented creative graphic design strategy for website development.
Selected Achievements:
• Liaison between sales team, promotional staff, and online content manager
• Designed promotional web banners and graphics for hit radio stations.
UF, Oral & Maxillofacial SurgeryReceptionist
Feb. 2009 - Aug. 2009Gainesville, Florida AreaPerformed administrative duties such as answering phones, filing and providing information for clients.
Collegiate Merchandising AssociationGraphic Designer
Jan. 2008 - Apr. 2008Tallahassee, Florida AreaWorked alongside professional graphic designers and utilized layouts and images for advertisements in Clutch magazine.
FSU, Oglesby Union, Marketing & CommunicationsGraphic Designer/Marketing Associate
Aug. 2007 - Dec. 2008Tallahassee, Florida AreaProvided innovative and integrated collegiate promotional projects.
Conceived original designs and marketing concepts used in collegiate promotional materials. Strategically planned, designed and created marketing campaigns that would seamlessly transition between print and digital locations
Selected Achievements:
• Led the creative team in the art director’s absence. • Designed and led the creative team for the 2007 Florida State University Homecoming POWWOW marketing campaign.
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