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Work Background
Tankefy Inc.Founder
Jul. 2022United States, Austin
Carpe DigitasContent Guru
Jan. 2020 - Aug. 2022WorldCompany focus on business planning and forecasting both national and international through expert strategy, market research, testing and analytics. We provide insights through business and marketing planning, including online strategy and tactics and support training and mentoring throughout client organizations. Example engagements:
- Product launch (soup to nuts), new wearable technology clothing and accessories; financial models and forecasts, investor relations, supply chain development
...Business plan, marketing launch plan, strategic and customer-facing positioning research, financial forecasts, sales collateral, investor presentations
- Business plans for medium-sized, profitable companies US and International, including competitive research, pricing elasticity and response, SWOT analysis, PEST analysis, order of entry modeling, financial pro forma 5-yr planning
- Statistics and analytics based visualization tools for clients in CPG, Healthcare, Financial Services
- Modeling and synthesis of disparate data sources to create targeted marketing and CRM campaigns
Self-employedContent Guru
Jan. 2018 - Aug. 2022Follow the Sun serviceChanging focus from data and analytics to writing, story-telling and content development, fact-based or fiction.
Tasseologic Inc.Sr. Statistician
May. 2013 - May. 2016Southlake, TexasThe best creative analytics, marketing mix and fact-based marketing solutions in the marketing, advertising and business performance space. Have models, will travel. A sampling of the Service offerings:
--Strategic consulting on translating business goals into a marketing plan complete with consumer insight, contact strategy, media selection, and a robust measurement, analysis and optimization plan.
--Complex statistical analyses to optimize your marketing spend against the appropriate consumers -- marketing mix, predictive, logits, regression -- all aimed at driving more effective spending.
--Social Listening including quantifying its ROI and its impact on sales as well as to identify "white space" for your brand
IntuitSr. Manager Accountant CMI
Jun. 2007 - Jul. 2009Responsible for lead insights and actions in Accountant Tax Driven marketplace, combining research and analytics tools and methodologies.
J. Brown AgencyDirector
Jan. 2003 - Dec. 2005
CROSSMARKSr. Director
Jul. 2002 - Feb. 2007Primary leadership spearheading analytics practice within this highly successful retail services company. Management and training of key analysts in uses and applications of analytic tools and techniques including mix modeling, price elasticity, product assortment, distribution optimizations, and marketing/retail services ROI. Drive company revenue from key clients with a combination of analytics and strategic research.
The Allman GroupConsultant
May. 1996 - Jul. 2002Business consultancy to support sales growth and cost optimization among premier U.S. companies based on efficient and effective use of syndicated data, marketing research, and advanced analytics. Company growth and business opportunities maximized on delivering technology-based solutions to solving business problems.
M/A/R/CAccount Executive
Jan. 1994 - Dec. 1996
Brown & WilliamsonManager Forecasting
Jan. 1989 - Dec. 1994
Hallmark CardsSr Research Associate
Jan. 1984 - Dec. 1989
Federal Reserve Bank of Kansas CityAssociate Economist
Jan. 1979 - Dec. 1984
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