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Work Background
Gaylord ConsultingBrand Strategist | Consultant
Jan. 2011Alexandria, Virginia, United StatesBrand Innovation and Diversity & Inclusion: Created the immensely popular “Black Women in Hollywood” concept to spotlight achievements of black women in cinema. This has become one of Essence’s most influential and recognizable brands. A-list luminaries—such as Oprah Winfrey, Halle Berry, Zendaya, Viola Davis, Whoopi Goldberg, Issa Rae, and Andra Day—have attended the annual luncheon and awards ceremony. The events have attracted high-profile corporate sponsors (Coca-Cola, McDonald’s, L'Oréal) and earned recognition in Forbes and other widely read media outlets for promoting diversity in Hollywood. Media Exposure and Celebrity Management: Transform and energize the personal brands of celebrities and global influencers, strategizing with clients to revamp their images and gain widespread exposure on nationally televised platforms and social media. Marketing Campaigns: Customize messaging for target demographics, developing buzz-worthy content and experiences. Created, wrote script for, and produced the “Check Your Boobies” segment for HuffPost, drawing attention to Breast Cancer Awareness Month. Designed the “Love You Experience” event for BET TV Network, heading a marketing campaign to reach core demographics of women 18–44. Brand Strategy: Craft strategies to elevate brand engagement and evolve local operations into powerhouse organizations. Partnered with D.C. Commission on Fashion Arts and Events to highlight the local fashion/beauty scene and hold major events, including a fashion show at the Smithsonian. Secured placement of New York City’s first Somali restaurant, Safari, in The New York Times, The New Yorker, Cosmopolitan, CNN Business, and ABC News. Brand Loyalty: Pioneer compelling brand concepts and leads reinvigoration campaigns, building audience and loyalty. Reinvented Social Life Magazine, transitioning from a luxury publication for socialites to a magazine that featured women entrepreneurs. Vaulted readership to two million per year
B.Couleur MagazineFounder | Publisher | Editor-in-Chief
Jan. 2011 - Sep. 2021Los Angeles, California, United StatesExecutive Leadership and Publications: Envisioned, founded, and ran a first-of-its-kind publication that celebrated affluent lifestyles of African American women and women of color around the world, breaking new ground in the publishing industry. Brand Innovation: Operated at the forefront of brand innovation, bridging the gap between the print and digital spaces. Incorporated augmented and virtual reality, AI, and e-commerce tools. Harnessed AI to establish a female-focused machine learning system, enriching the user experience through the innovative Black Girl Google search engine. Content Curation and Luxury Brand Marketing: Curated sophisticated and edgy content, profiling black-owned luxury companies/wineries, black excellence stories, and fashion icons, including one of the first-ever African American runway models, Pat Cleveland. Red Carpet and Celebrity Interviews: Oversaw, produced, and edited all production packages, which included red carpet events such as movie junkets, film festivals, the Oscars, the Grammys, and the Emmys. Conducted and produced interviews with celebrities like Taraji P. Henson and Janet Jackson. Hiring and Training: Hired and led 25-person editorial team, training staff on creating content, selecting stories, trends, accurate reporting, and interviewing to ensure journalistic excellence. Benchmarking and Target Marketing: Employed a research-driven benchmark approach to reach niche demographics, receiving recognition as a major source publication in the target market. Social Media: Oversaw social media editorial calendar for the magazine’s Facebook, Instagram, and Twitter pages. Brand Building and Growth Management: Built a distinguished, highly influential global brand that was a leading voice in the African American publishing industry. Created a dynamic distribution concept that sparked growth in key markets across England, France, and Africa, achieving a worldwide circulation base of 100,000.
NAACPBrand & Social Media Consultant
Jan. 2016 - Dec. 2017Washington, District of Columbia, United StatesMarketing Strategy and Brand Implementation: Led development and implementation of brand marketing strategies for 12-month Health for Wealth program serving Washington, D.C., Maryland, and Virginia residents. Consumer Research and Campaign Design: Conducted consumer behavior research and analysis, designing campaigns to engage ideal demographics. Campaign Management and Social Media Communications: Reviewed all campaign content, including images, video, and copy used on social media. Monitored and responded to followers on Facebook, Twitter, and Instagram. Brand Awareness and Brand Strategy: Advised organization on strategies and tactics to increase awareness, providing program guidance to help disadvantaged and underserved African American women on health and wellness. Campaign Strategies and Campaign Development: Supported outreach and led program to significantly outperform prior campaigns, achieving 150% increase in consumer participation from the previous year.
Lockheed MartinCopy Editor
Jan. 2013 - Dec. 2016Rockville, Maryland, United StatesSummary Reports: Created summary reports of nonprofit proposals for federal agencies, including the Department of Justice. Peer Review and Grant Review: Sat on grant peer review panels with the Office on Violence Against Women, National Institutes of Justice, and other stakeholders to assess proposals and select appropriate candidates. Copy Editing and Compliance Management: Copy-edited 800+ reports, ensuring compliance with appropriate style guides and structure requirements.
CNNProducer
Jan. 2001 - Dec. 2010New York, New YorkMedia & Entertainment, Media Production Management, and News Production: Produced 50+ segments, including those for the top-rated morning show in the country—American Morning—while working with Anderson Cooper and Soledad O’Brien correspondents. Guest Booking, Celebrity Interviews, and Video Production: Booked potential guests and interviewed celebrities from across the music, movie, and television industries. Produced and edited videos for movie junkets and upcoming albums. Media Development and Research: Tracked media and news developments, conducted research, and pinpointed emerging trends and stories that would speak to target audiences. News Writing and Television News: Authored content for live segments, writing lead-ins, news pegs, and guest questions. Segment Production and News Anchoring: Developed “Fashion Pop” segment for AM with Soledad O’Brien, covering fashion and entertainment segments. Created 3-person panel format for providing cross-section news coverage.
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