NewBridge PharmaceuticalsMarket Manager KSA & Commercial Lead CNS KSA
Jan. 2016 - Apr. 2018Saudi ArabiaInitially, I was tasked with researching the CNS market in Saudi Arabia to build in-depth knowledge of the socio-political landscape, government, economics, competitors and regulatory compliance requirements. I set and drove realistic targets for the sales team to achieve go-to-market and in-market annual sales objectives, with well-defined strategies in place and access to the Saudi Arabia market. I exercised client relationship management to form alliances with key opinion leaders, government officials, public bodies, agencies and product distributors; Al Gosaibi and Tamer covering the whole country. My key contributions included:
• Launched new brands, securing approval in respective markets and listings with MOH.
• Nurtured long-term corporate relationships with Saudi government bodies and distributors.
• Built, coached and retained a high performing team.
• Awarded 'Best Performing Country Team' AfMET region and 'Country of the Year' in 2017. As a Market Manager, I managed successfully to Develop detailed and up-to-date knowledge and understanding of Saudi market including socio-political issues, economic, governmental, regulatory and competitor knowledge which impacted market access and NewBridge’s ability to penetrate the respective market so as to support accurate and realistic business planning Collaborate closely with each BU Lead to define realistic annual To Market sales targets and appropriate marketing strategies for the relevant market based on innovative thinking, local market knowledge, expertise and data to maximize growth opportunities across relevant brands within each allocated BU Establish and maintain appropriate relationships with key opinion leaders, government agencies and officials and the industry. Commercial lead in KSA market responsible for leading a sales team covering CNS Business Units. Key point of contact in the market for NewBridge in respect of the management of distributor and government relations across all BUs.