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Work Background
The Be. Concept GroupPartner
Jan. 2022Dubai, United Arab Emirates · RemoteOur mission is to transform the F&B industry by introducing innovative new concepts that blend our profound passion for hospitality with our vast experience in developing and launching a wide range of dining experiences. From Michelin-starred fine dining, quick-service restaurants and delivery only concepts, our aim is to set new standards and inspire the future of dining.
Carasti Car SubscriptionsCo-founder & CEO
Jan. 2019Dubai, United Arab EmiratesCarasti democratises access to cars, making it possible for everyone to drive a new car without the need to incur debt. Our innovative Subscription Model, is designed for the modern consumer who values convenience, transparency, and smart financial choices. Our digital-first approach ensures a seamless, hassle-free experience, allowing customers to focus on the joy of driving their new car. - Architected our entire technology solution building the business from the ground up
- Operating in 4 markets (UAE, KSA, Thailand, Singapore) with a team of 40 employees
- Managed multiple fund raising rounds with VCs & HNWI
- Acquired Carzuno in April 2024
- Manage P&L for the group
SprinklrRegional Director
Aug. 2016 - Jan. 2019Dubai, United Arab EmiratesSprinklr is the most complete social media management solution in the market allowing brands to connect to their digital audience & most importantly gain a single view of their audience across multiple touch points. - Employee Number 1 in UAE, opening up the UAE office, setting up local trade licenses, bank accounts & building out the local teams.
- Managed P&L for the region and grew the business to 20 employees and $20m ARR in under 3 years.
WayinRegional Director
Sep. 2014 - Aug. 2016United Arab EmiratesWayin acquired EngageSciences in May 2016! Wayin is a Digital Marketing SAAS Platform which encompasses a CMS style campaign builder, UGC curation engine & in-depth digital audience analytics. I ran our Dubai office & built a team to help support our growth in the region.
GoogleSales Director SEEMEA
May. 2012 - Sep. 2014London, United KingdomWildfire by Google is the global leader in social media marketing software. - Wildfire was acquired by Google for $400m
- Part of the pre Google Acquisition leadership team crafting the strategy that led to the acquisition
- I led the SEEMEA region managing new and renewal business of $15m+
- Implemented processes which led to 90% forecast accuracy
Stylus.comBusiness Development Manager - Italy & Spain
May. 2011 - May. 2012UK - London, Italy, Spain & PortugalMonitoring the latest consumer behaviours which are influencing in the world of design, Stylus make sure you are always on top of the curve no matter what industry you sit in. Leveraging my Italian & Spanish language skills I was tasked to expand our portfolio of clients in Italy and Spain bringing on the likes of Grupo Inditex, Seat, Ferrovial, Luxottica, Fiat amongst many others.
Euromonitor InternationalBusiness Development Manager
Jun. 2009 - May. 2011Euromonitor International is the world's leading FMCG Market Research Organization. Our databases help businesses, government institutions and academics monitor and analyse worldwide FMCG markets in order to make important strategic decisions. I sold to all major European government foreign trade departments as well as leading universities such as Bocconi, INSEAD, IE, Sorbonne, Lausanne, Kings College amongst many others.
Corporate Executive BoardAssociate Director
Apr. 2008 - Jun. 2009The Corporate Executive Board is a leading provider of best practice research, executive education seminars, customised research briefs, and decision support tools to the world’s largest companies. Responsible for selling our business advisory services for CFO’s through face to face and phone meetings. The role involved building relationships through a consultative sales process. I achieved number 1 sales person in the company 2 years running bringing in $2.5m and $2.7m resulting in president club in Mexico and the Caribbean, memories i'll never forget!
Corporate Executive BoardSenior Sales Associate
May. 2007 - Apr. 2008Responsible for creating relationships through direct marketing process by initiating and maintaining contact with senior executives such as CFO’s, Heads of Controlling, Audit, Investor Relations, Taxation, Shared Services and Treasury from the largest companies in Italy, Spain & Portugal. I analyse companies to pre-diagnose issues in order to engage them and offer solutions to their challenges from our research library.
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