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Work Background
HumanforceSales Operations Manager
Nov. 2023Sydney, New South Wales, Australia● Implemented a comprehensive sales planning framework, enhancing forecast accuracy and operational efficiency through structured planning cadences, reports, and dashboards.
● Spearheaded system and process improvement initiatives, focusing on data integrity enhancement and streamlined data architecture, resulting in more reliable forecasting and improved business issue diagnostics.
● Prepared Quarterly Business Reviews for Senior Leadership, offering data-driven insights and actionable recommendations to align financial and strategic objectives.
● Conducted Total Addressable Market (TAM) analysis to support sales territory assignments and strategic planning.
● Collaborated with marketing teams to define representative marketing metrics, processes, and funnels, ensuring alignment with sales objectives and strategies.
CloudSenseMedia Industry Product Manager
Jul. 2023 - Nov. 2023Sydney, New South Wales, Australia● Conducted comprehensive market research, go-to-market planning, and cross-functional collaboration and completed a full market research ● Was part of a pivotal role in crafting product positioning, messaging, and marketing strategies, driving alignment with overarching business objectives working collaboratively with cross functional team, such as customer success, marketing and product team.
CloudSenseFunctional Consultant / Project Lead
Feb. 2022 - Jul. 2023SingaporeCloudSense was appointed by a leading global media icon as their Ad-Media specialist to deliver a new end-to-end Media Order Management System (OMS) on Salesforce. The Functional Lead role was to play a key role from post-sales consulting to full technical guidance, architectural recommendation, system functionality, and go-live. ● Helped deliver this next-generation ad-media solution
● Supported this media company's expansion to APAC, NZ, and the UK markets
● Championed continuous improvement within the SDLC process
● Led the Business and Tech teams to be more collaborative
● Initiated User workshops, and enabled JIRA for user stories
● Provided both technical guidance and architectural recommendation
● Led the rollout of CloudSense CPQ, Order Management System
● Managed the integration with Google Ad Manager and Freewheel
● Carried out the as-is and fit-gap analysis as part of the change strategy
PropertyGuru GroupSenior Business Systems & Solutions Manager / Business Systems & Process Manager
Mar. 2019 - Feb. 2022SingaporeReported to the Director of Sales Operations and Enablement, with responsibility for helping the organization scale up and deliver new functionality to support further growth and usability. Key accountability areas included product management, business analysis, solutions management, and continuous improvement. ● Technical SME on leveraging CloudSense Salesforce.com
● Consulted on Salesforce Sales Cloud and Service Cloud adoption
● Expert in Product Management, CPQ, Inventory, and Order Fulfillment
● Received multiple awards throughout 2020-2021 for contribution
● Deployed the Product Category Management Tool (CPQ)
● Integrated the media platform to Google Ad Manager
● Deployed a new Order Management and Fulfilment System integrated into ERP
● Chaired and managed cross-functional stakeholder meetings ● Managed the entire value chain from business case to full integration
● Streamlined internal support with >75% of cases closed within just one hour
● Project managed offshore teams in Thailand and Malaysia ● Managed a team of 2 FTEs
Singapore AirlinesAM Sales Excellence (Tools & Analytics)
Jun. 2018 - Mar. 2019SingaporeReported to Head of Manager Sales Excellence (Digital Transformation) and was responsible for leading the end-to-end project rollout of Salesforce.com sales management tools and analytics at an enterprise level. Key accountability included project life-cycle management, requirements management, stakeholder engagement, and change management. ● Managed the full project cycle from analysis to full SDLC and go-live
● Worked across all 13 business units to deliver new tools and applications
● Implemented a new case-management module on Sales Cloud for 100+ users
● Redesigned access and territory management for corporate and agency sales teams ● Conducted UAT and training for Salesforce lightning migration in 12 countries
● Oversaw training of 150 participants covering 10 sessions each month
● Refreshed e-learning module and training decks
● Led 2 staff members as Product Owner in an Agile environment
Cathay Pacific AirwaysBusiness Analyst / Assistant Manager Sales Development / Corporate Sales Coordinator
Apr. 2010 - Dec. 2016Hong Kong
DeloitteAuditor
Oct. 2008 - Mar. 2010Hong Kong
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