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Work Background
HPInnovative Messaging Lead: Future Technology & Experience
Feb. 2024None · Remote- Pioneered the transition of HP's messaging strategy from hardware-focused to software-centric, establishing a cohesive brand voice for HP's AI-enabled products.
- Collaborated cross-functionally to bridge the gap between hardware and software teams, ensuring seamless integration and alignment of messaging strategies.
- Leveraged deep market insights to craft innovative UX copy that showcased AI software capabilities, highlighting the company's commitment to innovation and customer-centricity.
- Orchestrated the alignment of messaging strategies across various platforms and touchpoints, guaranteeing a cohesive brand experience for Personal Sytems’ users.
HPSr. UX Writer
Aug. 2023 - Feb. 2024• Played a pivotal role in shaping HP's narrative as a holistic technology provider, positioning the company as a leader in both hardware and software innovation.
• Led collaborations with product managers, development teams, and legal experts to navigate complex technical and regulatory landscapes, ensuring that messaging strategies adhered to legal requirements and industry standards
• Implemented best practices for version control and content management, minimizing errors and inconsistencies in messaging across HP's digital portfolio.
GammaGamma Ambassador
Apr. 2023- Positioned as a key influencer within the Gamma community, driving discussions and initiatives that contribute to the platform's ongoing growth and evolution.
- Serves as a catalyst for innovation by providing insightful feedback to the product and design teams, guiding the development of transformative features.
- Shaping the future direction of Gamma by engaging directly with users and harnessing their input to influence product roadmaps and strategic initiatives.
Yum! BrandsDigital Content Analyst
Mar. 2023 - May. 2023Texas, United States-Supervises and directs data collection strategies. -Implement large-scale content projects through successful cross-functional collaboration on scope, roadmaps and deliverables. -Develops product-related business copy for user facing teams -Designs and implements processes for determining marketing requirements.
MetaHelp & Education Content Strategist at Meta (via Aquent Consulting)
May. 2022 - Mar. 2023-Designed, wrote, and tested Help Center content that increased customer satisfaction and reduced customer support costs by $3.8M
-Achieved operational scale with automation and measurement by improving operating models and internal processes
-Increases product engagement by creating transparent, unbiased, and engaging self-service and support content
-Partnered with cross functional teams (XFN) to create better support experiences for people using Meta's family of apps by improving the quality of content and the content management system.
National Geographic LearningMarketing Specialist (via Aquent Consulting)
Dec. 2021 - May. 2022-Analyzed and presented a competitive landscape to Product Managers; resulting in improved marketing campaigns and social media presence.
-Successfully managed product marketing processes for the launch of key state adoption programs and collateral by working with cross-functional teams to create, edit, and distribute marketing materials.
-Developed product-related business copy for user facing teams, which generated a 15% increase in new leads
American Residential ServicesSocial Media Marketing Specialist
Jan. 2019 - Dec. 2021-Expanded customer reach by 8% and increased website traffic by 20%.
-Optimized search engine visibility and generated leads through organic and paid campaigns.
-Provided detailed analysis and reporting with key performance indicators to measure marketing success.
-Developed and implemented multi-channel marketing campaigns utilizing SEO, PPC, email, social media, and other digital techniques.
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