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Work Background
Alison.aiProduct Manager, UX/UI
Jan. 2023 - Jan. 2024Alison is an adtech, AI-powered video analysis SaaS platform. As a single product manager, I was responsible for the entire product lifecycle from planning the roadmap to its execution while constantly optimizing usability and interface of a data-heavy BI system. ● Led and initiated the adoption of an API-first approach, resulting in a successful penetration of an untapped market segment and client retention. This allowed the reevaluation of the SaaS platform resulting in focusing on new features while still providing clients with our unique data. ● Led the development of an AI-based capability that accurately predicts competitors' creatives' CTR (click through rate), serving as a key value proposition and a driving force in closing major deals.
● Established the process and infrastructure for data analytics leading to the development and optimization of key product features. ● Successfully prepared the submission for the Israeli Innovation Authority grant. ● Defined and prioritized the daily and weekly tasks of the creative, dev, and the VA teams in Israel and the Ukraine
Self-employedProduct Management Consultant
Aug. 2018 - Dec. 2021Providing a broad spectrum of consultation to companies on product ideation, definition, specification and development. Among the companies I’ve worked with: ●2bPrecise, MedTec: Product, UX, and UI services for a desktop app aggregating lab results data and adding a layer of information for EMRs ●Nuance Hearing, MedTec: Product and UX prototyping for a hearing device app ●Applitools, Visual QA SAAS: Product, UX, and UI services for a new visual QA product
MagistoProduct Manager
Apr. 2017 - May. 2018Magisto is the only complete video marketing platform powered by A.I. making it the fastest way to create, distribute and optimize video. It had recently crossed the 100,000,000 users benchmark. As mobile product manager I was responsible for the ideation and execution of the company's top grossing platforms vision
● Produced detailed PRDs, defining, prioritizing and overseeing the execution of tasks and features
● Conducted user testings and product demonstrations for clients, that translated to product optimizations
● Performed countless A/B tests on pricing UX and UI to constantly improve user engagement and monetization ● Managed the daily and weekly tasks of the creative and dev teams, both in Israel (iOS) and the Ukraine (Android), including bi-monthly visits to the Ukraine
MyPermissionsDirector of Product
Aug. 2015 - Dec. 2017Tel Aviv Area, IsraelMyPermissions was founded in 2012 and quickly became the leader in personal information privacy. As director of product, I led and executed the vision of the founders over desktop, Android and iOS platforms throughout the product lifecycle.
● Produced detailed PRDs and managed the releases of 3 new versions of the product across all platforms, including new features, new infrastructure and new UX/UI.
● Initiated product improvements and new features based on analytics and user behavior ● Lead the execution of the company’s vision and roadmap in collaboration with biz dev and partners.
● Managed the daily and weekly tasks of the creative and dev teams, defining, prioritizing and overseeing the execution of tasks and features
MyPermissionsCreative Director, product manager
Feb. 2013 - Jan. 2014Tel Aviv Area, IsraelAs head of creative and product manager I was responsible for creating a new branding and a unified design language for the company’s various products as well as creating detailed flows and PRDs for implementation by the development team.
● Designed, executed and optimized the MyPermissions mobile cleaner for iOS and Android. The application was one of TIME tech’s 50 top apps (2013,2014) and featured in ‘New & Noteworthy” in the App store.
● Designed and optimized MyPermission.com, performing multiple A/B tests to increase conversion.
● Wrote the specifications, designed and optimized the Certification portal, including a multi-stage wizard for the certification process.
La-Mark Vision Ltd.UX/UI Director & product manager
Sep. 2012 - Aug. 2013Herzliya Area, IsraelLa-mark is a leading multi-platform Digital Learning Solutions provider with 35M subscribers to date worldwide. My responsibilities included managing the creative team of 8 designers, illustrators and animators.
● Developed the UX & UI concept and specification with the product team for an interactive English learning product for children in collaboration with Disney.
● Developed the UX & UI concept and specification with the product team for a multi-level English learning application in collaboration with big LATAM mobile carriers such as VIVO and Movistar
● Oversaw the implementation for creative and outsourced dev.
Seeking AlphaWeb designer
Jun. 2011 - Jul. 2012
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