Pedro Paines

Marketing Manager @Freelancer

CRM managerMarketing DirectorIllustratorBrand DesignerCommunication DesignerGraphic DesignerCopywriterCreative ProducerDigital Ads ManagerEmail Marketing ManagerContent ManagerCommunications ManagerBrand Marketing Manager🎥 Entertainment🐦 Design💸 Marketing

As a marketing professional for 15 years, my pinnacle so far has been elevating the Nicola Veículos brand, a Chevrolet dealership network in the state of Rio Grande do Sul, to the 4th most remembered brand in an annual survey conducted by Jornal do Comércio, a prominent and relevant print newspaper in our state. This achievement was the result of a year-long effort, following the executive direction of the group emphasizing the importance of presence in such a survey. During the 3 years I worked at Grupo Nicola, I received recognition from GM management professionals, especially in the first quarter of 2024, for outstanding sales campaigns that exceeded market expectations in the state. I created campaigns that stood out among the major dealership networks in the state, taking Grupo Nicola's marketing to a new level. All this was achieved while I was building the company's marketing department from scratch. Previously, there was no direct marketing manager, as it was always handled by third parties or in an uncommitted manner. Additionally, as the owner of a clothing brand with an oriental and martial arts theme for over 3 years, starting the brand from scratch during the COVID pandemic, I launched Saori Dojo on Christmas Eve 2020 and gradually built the brand's presence and relevance on social media. Since then, I have been in contact with the biggest names in martial arts, especially Jiu Jitsu (Mica Galvão), as well as having UFC athletes (Daniel Miojo) and ONE Championship fighters (Alexandre Bebezao) as partners who requested to wear my products and participated in world-class events wearing my brand. Today, I plan, create, and execute Meta Ads and Google Ads campaigns, as well as being responsible for designing the prints and artworks for the ads published on social media. These two experiences greatly reinforce my ambidextrous ability to work, excelling in both execution and management and planning.

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Work Background

Nicola VeículosSupervisor de marketing

Jun. 2021 - May. 2024Santiago, Rio Grande do Sul, Brasil · On-site3 anos à frente do setor de marketing do Grupo Nicola, englobando concessionárias Chevrolet Nicola Veículos e concessionárias Honda Nicola Motos, com os seguintes objetivos: Planejamento e execução do marketing e endomarketing das empresas do Grupo Nicola; Gestão e Planejamento de mídias on e off Planejamento e Execução de Marketing Digital (Meta Ads) Planejamento e execução de ações de PDV e eventos, tanto comerciais quanto institucionais

Gioda Arquitetura e PublicidadePublicitário

Dec. 2014 - Jul. 2021Santiago RSDiretor de Arte, responsável pela criação de campanhas publicitárias para clientes dos mais diverso nichos. Foco em identidade visual, com destaque para parte conceitual de diversas marcas em todo estado. Também participando de projetos arquitetônicos como designer de elementos gráficos para composição do layout junto aos arquitetos.

Brain LabsCo-Fundador/Publicitário

Apr. 2011 - Dec. 2014Santa Maria - RSTrabalho como publicitário autônomo, criando empresa juntamente com arquitetos para desenvolver trabalhos focados em identidade visual para estabelecimentos comerciais. Atendimento a dezenas de empresas da região de Santa Maria, como Attuale revestimentos, Santo Garden Grill, London Pub, Ilha Móveis Planejados, entre outros.

Agência CEEVEMPublicitário

Jul. 2010 - Apr. 2011

Quanta propagandaDiretor de arte

Feb. 2010 - May. 2010Caxias do Sul e Região, Brasil