Daniela Yanakieva - Marketing Operations, Rubrik, Inc.

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Work Background

Rubrik, Inc.Marketing Operations Manager

Apr. 2021- Oversee the campaign production processes and support the central marketing teams (Events, Field Marketing, Partner Marketing, Campaign, Digital/Web) in all pipeline generation activities - Create/Optimize scalable and repeatable operational processes to improve the efficiency of demand generating programs - Actively create, monitor, analyze and report on campaign performance - Work closely with the data team to improve Tableau Reporting & adjust Attribution model - Maintain and optimize our inbound lead management process and ensure no lead is left behind. - Collaborate with Legal/Privacy to ensure compliance in our outbound activities. - Partner closely with Finance and Marketing to ensure optimal use of marketing budget on a monthly/quarterly basis. - Work closely with the Sales Operations and IT teams to identify gaps in current processes and systems, focusing on the enhancement of sales productivity. - Act as the company-wide Marketo Administrator, supporting end-users as needed. - Manage & oversee the global campaign production team

Rubrik, Inc.Associate Manager, Marketing Operations

Mar. 2018 - Apr. 2021• Implement new technologies and tools in order to enhance our marketing technology stack • Build infrastructure and assist in the governance of the Marketo & SFDC • Analyse data and provide recommendations for marketing effectiveness • Drive the GDPR Compliance Strategy in the marketing team • Localise and launch global Demand Gen Initiatives • Produce and maintain metrics reports on marketing and sales activities, effectiveness, and business impact • Actively monitor, analyze and report on the health of the marketing contribution to pipeline • Work closely with the Sales Operations team to identify gaps in current processes and systems, focusing on the enhancement of sales productivity. • Manage the regional budget and drive adoption of new budgeting tools • Onboard new marketing members, train them on the latest Mark Tech Stack as well as new processes

Rubrik, Inc.Global Marketing Operations Specialist

Sep. 2016 - Feb. 2018Netherlands• Independently build, test, and launch programs and campaigns in Marketo and ensure the leads flow through to Salesforce.com correctly. • Operational campaign execution including report building, list uploading, and data management • Implement, manage, and report on A/B testing • Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions. • Own data governance; from handling to clean up via uploads to Marketo and Salesforce.com. Help to reconcile data between multiple sales and marketing systems. • Monitor and maintain data quality by following the naming convention of campaigns, the requirements of leads/contacts/accounts information, and guidelines and best practices. Ensure adherence to best practices which allows for backend tracking and reporting. • Generate reports in Marketo and Salesforce.com to track the performance of campaigns. • Create Demand Gen Programs in a box for our channel partners • Active support with Global Events & Partner Conference • Ownership of the EMEA SWAG Store

Pure StorageGlobal Marketing Operations Specialist

Apr. 2015 - Nov. 2016London, United Kingdom• Create, design, and execute marketing programs in Marketo • Partner with sales to optimize lead hand off, management, and routing • Perform day to day system maintenance of Marketo and serve as an in house expert of all marketing tools, driving process improvements and best practices • Manage various aspects of email marketing from scheduling, HTML creation, and segmentation • Implement new technologies and tools to our marketing technology stack • Provide reports and dashboards on the sales funnel • Create reports for the whole Marketing Organisation in Beckon • Manage all Demand Gen and Digital programmes in the region

Kingston UniversityPAL Placement Mentor

Sep. 2014 - Apr. 2015Working alongside with other level 6 students, that have returned from a placement year, in order to assist level 5 students, with CVs, cover letters and online applications. Organizing and running placement events alongside with HP, Santander, EA Games and Kingston University placement office. Motivating students to apply for industrial placements and providing them with 1-1 support.

NetApp UKNorthern EMEA Marketing Intern – Operations & Analytics

Jun. 2013 - Jun. 2014London, United KingdomWorking with the Northern EMEA Marketing team, supporting the Marketing campaigns and Sales activities in SFDC. Working with Proactive marketing, a database for marketing intelligence, Aprimo Marketing Studio and Eloqua (campaign management).Assist in the development of a sophisticated lead generation, nurturing, and hand-off process built upon Salesforce.com and a marketing automation platform which results in Sales Representatives receiving a steady flow of well qualified leads. Qualify and follow up with product-specific inbound inquiries produced from marketing and lead generation campaigns to ensure that valuable sales time is focused on high probability leads. Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.Responsible for providing support for the development and execution of marketing programs and campaigns designed to achieve the sales and marketing objectives. Other responsibilities: • Communications Management – Website, Webcast, Email, Social Media • Marketing Campaign Management • Lead Management and ROI Analysis • Data Analysis and Research • Financial Management • Reporting Creation and Management • Presentations • Team Support • Leading SalesForce training • SFDC Dasboards creation

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