NetApp UKNorthern EMEA Marketing Intern – Operations & Analytics
Jun. 2013 - Jun. 2014London, United KingdomWorking with the Northern EMEA Marketing team, supporting the Marketing campaigns and Sales activities in SFDC. Working with Proactive marketing, a database for marketing intelligence, Aprimo Marketing Studio and Eloqua (campaign management).Assist in the development of a sophisticated lead generation, nurturing, and hand-off process built upon Salesforce.com and a marketing automation platform which results in Sales Representatives receiving a steady flow of well qualified leads. Qualify and follow up with product-specific inbound inquiries produced from marketing and lead generation campaigns to ensure that valuable sales time is focused on high probability leads. Manage data for new and prospective clients in Salesforce.com, ensuring all communications are logged, information is accurate and documents are attached.Responsible for providing support for the development and execution of marketing programs and campaigns designed to achieve the sales and marketing objectives.
Other responsibilities:
• Communications Management – Website, Webcast, Email, Social Media • Marketing Campaign Management • Lead Management and ROI Analysis
• Data Analysis and Research
• Financial Management • Reporting Creation and Management • Presentations • Team Support
• Leading SalesForce training
• SFDC Dasboards creation