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Work Background
Varsity Tutors, a Nerdy CompanyPerformance Marketing Analyst
Jun. 2024 - Jan. 2025United States
Crimson AgilitySenior Digital Analytics Specialist
May. 2023 - Sep. 2024United StatesIn my role as a Senior Digital Analytics Specialist at Crimson Agility, I spearheaded analytics implementation for a variety of ecommerce clients, ensuring accurate data analysis and visualization. Working closely with project managers and developers, I utilized Google's suite of data and analytics tools within Magento and Shopify platforms to optimize strategies and resolve technical issues.
MATHDigital Analytics Analyst II
Apr. 2022 - May. 2023I currently work allocated at Santander, a bank, through Math Marketing as a member of the Analytics Team, working among developers, scrum masters and product owner. I have a hybrid role, a person who can manage tech and business subjects to help analysts, developers and all colleagues understand data and its process. We work with Google in our solutions for Analytics, from Google Analytics to GTM and so on. I am also responsible for teaching and giving workshops about the tools we have here.
ViaAnalista de Web Analytics Pleno
Aug. 2021 - Apr. 2022I worked as a Web Analytics Analyst II for Via Varejo in a full time position within the Analytics team using all the Google tools available for the area. Besides reporting the data and building dashboards, I was responsible for teaching some people in the area and outside the area the basics of analytics and how to work with Google Analytics and so on.
Itaú UnibancoAnalytics & Insights Intern
Jun. 2019 - Aug. 2020As an intern at Itau I worked for some time with adobe analytics during the process if updating the tool and replace for Google Analytics. I was a part of the tech team and had contact with some businesses areas as well to report insights and help them structure the decisions based on data.
Youse SegurosBusiness Intelligence Intern
May. 2017 - May. 2019It was my first contact with data and analytics. I got this internship in the second year of college. I worked allocated between the marketing and tech team as link with business decisions and technical implementations. Tag manager, google analytics, looker and bigquery are some of the tools I used during this position in the back and front end, using SQL and Javascript for both Looker and GTM respectively. I also worked with the ETL project within the company using github, scala and spark to build and interact with the new infra.
WizardTeacher
Feb. 2015 - May. 2017São Paulo Area, Brazil
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