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Work Background
EssenceMediacom NederlandContent Lead
Jan. 2023Amsterdam, North Holland, Netherlands
MediaComContent Director
Apr. 2022 - Feb. 2023Amsterdam, North Holland, Netherlands
MediaComInfluencer Director
Apr. 2019 - Feb. 2023Amsterdam Area, NetherlandsCreative Systems is the integrated content division of MediaCom. We create content campaigns (social, influencers, branded content) for fantastic brands such as Tele2, adidas, H&M, Mars, ABN Amro, Subway and many more.
WavemakerContent Director (a.i.)
Nov. 2018 - Mar. 2019Amsterdam Area, Netherlands
SportScheckSocial Media & Content Manager (a.i.)
Aug. 2017 - Jul. 2018Munich Area, GermanyFreelance/Interim position
Developing and executing influencer marketing and social media campaigns with and for major brands listed at SportScheck, such as adidas, Puma, Nike, IVY Park and Under Armour as well as creating content for SportScheck's social accounts and managing key influencers for the category Sports Performance Women.
mayzeCo-Founder
Sep. 2016 - Sep. 2017Munich Area, GermanyI co-founded mayze in 2016 together with Dominic Phillips in Munich. It was our mission to make online dating more female friendly by following a serious approach on exclusiveness and profile screening. Within the course of a few months we got press coverage by various media outlets (SZ, Cosmopolitan, Deutsche Startups, Bild, etc), raised seed funding and generated >10k downloads only in Munich.
mariannekraai.comContent/Brand/Social strategist (freelance)
Jun. 2015 - Apr. 2019Amsterdam Area, NetherlandsFreelance consultancy and project management, covering the following areas: - develop and implement marketing strategies & communication concepts
- manage and support (influencer) marketing and social media campaigns
- build, coach and manage marketing teams
- host workshops on (influencer) marketing and community building Clients: Google, Holidu, Combyne, Laurel, SportScheck, Cotidiano, Wavemaker
STYLIGHTVP brand experience agency
Apr. 2014 - Nov. 2014Munich Area, GermanyI have founded and strategically concepted the STYLIGHT Influencer Agency in 2014 as an internal agency, part of the marketing department at STYLIGHT. We developed, produced and coordinated various influencer marketing campaigns in cooperation with the top 100 key fashion influencers and bloggers worldwide for international fashion and lifestyle brands.
STYLIGHTVP Content & Influencer Marketing
Jan. 2013 - Jun. 2015Munich Area, GermanyResponsible for the strategic development and operational coordination and excecution of all (influencer)marketing related projects. I hired and managed an international team of 10+ FTE account managers, eventmanagers and marketeers. Together with my team, I have organized over 30 influencer events, set up various social media cooperations with key influencers and managed all community matters for the 10+international websites of STYLIGHT. Specific projects include: STYLIGHT Fashion Influencer Awards in 2014 and 2015 during Mercedes-Benz Fashion Week Berlin (1000 guests, 40 international top influencers, celebrities), STYLIGHT Blogger Conference (200 brand representatives, public speaker) and content marketing campaigns with up to 1000 bloggers and influencers involved.
STYLIGHTBusiness Development Manager Netherlands
Nov. 2011 - Jan. 2013Munich Area, GermanySuccessfully lead the expansion of Stylight.de to The Netherlands. Responsible for business development, sales, and community management.
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