Diana Gluhak Spajić - Business owner, RED FORK for research and development in biotechnology

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Work Background

RED FORKBusiness Owner

Jan. 2017ZagrebDeveloped high-impact strategies to target new business opportunities and markets. Successfully supervision of the 4 ongoing projects: • Healthy Meal Standard Nutrition Category Management System (https://healthymealstandard.eu) • EU project Dynamic - Dual engineering curricula (DE, AT, CRO, ROU, BG) • EU project CLIKIS - Climate-friendly kitchen in schools (DE, CRO, EE) • NutriComm Conference (https://nutricomm2018.redfork.hr)

Zdravi Obrok Hrvatska / Healthy Meal AssocaitionPresident of the Healthy Meal Association

Oct. 2015 - Dec. 2019Mirogojska 16, ZagrebOrganized and led projects that promote, regulate and implement food standards for groups with special nutritional needs and habits. Developed partnerships with professional and scientific institutions in the field of nutrition in Croatia. Created food labeling educational manuals aimed at resolving food labeling problems for meals offered in public places.

Sparkle LtdOwner and Director

Jul. 2015 - Dec. 2018ZagrebCreated a strategy for digital marketing that improved search traffic to facebook by 83%. Created nutrition strategies and developed content marketing for F&B clients. Held educational workshops for management staff in the field of marketing of food products, content management and R&D with 93% satisfaction rate.

Pragmatekh Consultancy ltdNutrition Consultant

Aug. 2014 - Jul. 2015CroatiaCreated consulting services in the field of food science for clinics, F&B and pharmaceutical companies.: trough content marketing increased the quality and visibility of their products and service. Become a close cooperator with mainstream media (TV, radio, press) in Adriatic region, with more than 30 live statements, more than 50 press releases.

University Hospital Center ZagrebClinical Dietitian

May. 2013 - May. 2014ZagrebOrganized, promoted, lead and motivated medical staff, patients, and families to participate in educational activities on HD department. Undergo extensive scientific research in the nutrition of HD and PD patients and after only five months became a part of an expert medical team for Nephrology (CKD, HD, PD, transplantation). Co-author of book for medical staff and patients "Nutrition for kidney patients being treated by hemodialysis and peritoneal dialysis".

BiotechniconHead of Centre for Food Culture

Oct. 2011 - Jul. 2012ZagrebCreated nutritional education workshops presentations for top-level company executives in the field of nutrition. Educated patient groups and medical teams in Croatian Hospitals in the field of nutrition science (Vuk Vrhovec University Clinic and Merkur University Clinic).

NestléMarket Nutritionist

Jan. 2011 - Oct. 2011Adriatic regionDefined and implemented the Food NHW strategy for Adriatic region, verified and approved EMLDFs, artworks and cooperated in introducing Nestlé Nutritional Compass to several products. Part of the team in launching new products, where I co-created nutrition communication strategies for Confectionery, Culinary, Coffee and Ice cream (Belgrade) products. Conducted NQ training for Adriatic region and special NQ training for Confectionery dept.

Nestlé60/40+ Manager

Jan. 2011 - Oct. 2011Adriatic regionPart of the team for Product Development and Introduction strategies, wherewith SBU support successfully renovated three KPI Ice Creams according to NHW propositions. Conducted several 60/40+ research activities (consumer research, sensory and nutritional analysis).

NestléAssistant in Confectionary department

Jul. 2010 - Jan. 2011ZagrebAssistant in creating a marketing plan, campaigns, budgets in SAP. Assisting for artwork design, POSMs, EMLDFs and supporting marketing actions and nutrition communication. Participated in the development of the Nestle Dessert website.

NestléAssistant in Nestlé Professional department

Apr. 2010 - Jul. 2010ZagrebUpdated F&B database of key clients for Nestlé Adriatic region.

Policlinics of otorinolaringology, anaesthesiology and general surgery OrlandoJunior Nutrition Consultant

Sep. 2009 - Apr. 2010ZagrebAs a part of the medical team, created nutrition protocols for endocrine diseases medical team with the purpose of personalized nutrition.

Allora LTDJunior Sales And Production Manager

Oct. 2008 - Sep. 2009ZagrebSupervision and control of industrial production processes for a family company Developing sales strategies, selecting, ordering and purchasing materials, tracking fashion trends Basic strategic planning and tracking competition, participation in wholesales Monitoring of fashion shows, creating fashion trends and running three retail stores in Zagreb

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