Diana Pinedo - Head of Marketing and Communications,

Head of Marketing and Communications

MarketingC-level ExecutiveStartup FounderBusiness OwnerCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerMarketing DirectorCRM managerMarketing Analytics ManagerFounder💸 Marketing🧨 Consulting💼 C-level Executive

Diana Pinedo is a Marketing and Communications exec spearheading strategic initiatives that drive brand growth and enhance market presence. With over 15 years of experience in digital marketing and brand strategy, Diana has successfully led campaigns that increased company revenue by 30% in the past year. Her innovative approach and leadership have earned her award-winning campaigns and recognition. Diana is passionate about leveraging data-driven insights to craft compelling narratives that resonate with diverse audiences.

TelesignSr. Manager of Employer Brand, Internal Communications

Apr. 2022 - Sep. 2022Austin, Texas Metropolitan Area- Planning, editing,and writing content for a variety of internal communications mediums including executivestaffupdates, all-hands content, and HR program updates. - Measurement focused on a variety of metrics and KPI's based on campaigns such as impressions, reach, clicks, CTR, SOV, Leads Generated, Applicant Conversions. - Leveraged Data platforms such as Google Analytics, LinkedIn Analytics and Facebook Analytics and CRM to capture data for analysis. - Author of internal communications messageswith an eye on consistencyacross all mediums and for different departments of theorganization including Marketing, HR, and Talent Acquisition - Crafting and developed our internal communication strategy and programs to deliver employee information and foster related conversations that meet company goals and employee needs - Creating new ways to produce and tell stories across existing channels (e.g.live events, company-wide meetings, leader summits, videos, blog posts, and other communications across internal channels) - Identified opportunities to share key milestones, business updates, cross functional projects,withTelesignemployees. - Managing and translating complex business issues into compelling and clear messages - Collaborating with global teammates and executives across multiple departments,locations,and time-zones including, U.S., Serbia, APAC, LATAM - Managing reputation platforms such as Glassdoor, LinkedIn,Careerssection on Telesign.com to ensure ongoing communication and brand support is given forTelesignto always put their best foot forward with recruiting and retention top of mind. - Manage all hands meetings both in logistics and content organization. - Heading up our Employee BrandAmbassador Program globally to evangelize our brand, culture and employment opportunities. - Point of contact for in region content support. Provide guidance to ensure brand and messaging consistency.

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