Charlene Brown

Tech and Brand Strategist @Bklyn Custom Designs

Product DevelopmentSEO ManagerPostGraduateUX/UI DesignerStrategic managementPythonFounderAffinityBrand Marketing Manager📝 Influencer or BloggerGraphic Designer🧨 Consulting🔥 Startup FounderStorytellingAIInDesignCEOCreative ProducerAffinity, Adobe SuiteProducts & ConstructionB2CEdTechProduct ManagerActiveCampaignCSSAdobe IllustratorMailChimpWeb DeveloperFrontend DeveloperPHPPartnerExecutive CoachProducerSoft Skills TrainerCOOContent Manager🧮 EducationAdobe PhotoshopMBALecturerCloud ServicesPresentation DesignerB2BInterviewingProduct DesignerStrategy and Product growthGrowth MarketingLinkedInSpeaking engagementsInstagramCommunity ManagerCommunication DesignerJavaScript✨ Business OwnerProject Manager💸 MarketingAudio ProductionSolution Integrator👍 Sales & BizDevContent CreationContent managementAssociate PartnerBusiness Development ManagerEngagement Manager🐦 DesignBusiness OwnerCMOFacebookCustomer Success ManagerRubyAdvisorBrand AnalyticsBrand DesignerSketchCSOCommunications ManagerSQLPodcast HostEmail Marketing ManagerCTOBloggerMarketingTechSystem ArchitectHTMLGetresponseTechnologySEO💼 C-level ExecutiveStreamerBackend DeveloperYouTubeMedia & TelecommunicationsCommunications and MediaAdobe After Effect✔️ ITEvent Producer🎓 StudentOperations

As a seasoned CTO and Strategic Clarity Consultant and Tech and Brand Strategist, I enjoy guiding businesses through an intricate journey in the Tech space. Allowing companies to implement tech into their brand effectively while driving high productivity. Understanding the path to developing an effective online presence for maximized results is vital for teams to use technology efficiently. What Do I Bring to the Table? ♟️ 2+ Decades in the Field: My experience spans website development and coding, web & graphic design, program management, content strategy, and brand positioning. ♟️ Specialization: Pioneering with WordPress since 2004 while proficient in platforms like Squarespace, Drupal, and Wix. ♟️ Agile Mindset: I'm all about tech implementation, agile improvements, automation, team leadership, continuous training, and aligning high-performing assets with your brand's essence. ♟️ Global Outreach: Led international teams, handled vast content across 60+ databases, and steered tech transitions in significant projects. ♟️ Tailored Approach: My process isn't one-size-fits-all. It's custom-fit to your goals, challenges, and brand aspirations, fostering growth and profitability. ♟️ Project Success Driven: Overseeing 20+ pivotal projects, streamlining processes for global content delivery, and transitioning teams to novel tech avenues are just a few feathers in my cap.

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Network Power<100 people

Roles

✨100%

Business Owner

📝50%

Influencer or Blogger

👍50%

Sales & BizDev

Geos

🇺🇸50%

United States

Work Background

Bklyn Custom DesignsCTO • Creative Director • Clarity, Tech, & Brand Strategist [Consultant]

Mar. 2014Brooklyn, NYTransforming how businesses use tech to build dynamic, successful brands. My goal is to guide businesses through the complex world of tech, focusing on their strengths and transforming them into successful brands using clarity, brand strategy, and WordPress. Actively leveling up my skills as I soar in corporate spaces: 🎯 managing national and international teams, 🎯 conducting trainings, and 🎯 working with large volumes of data and content within over 60 databases. Managing major projects is what I do including: 🌱 being an early adopter in tech implementations for Fortune 500 organizations, 🌱 streamlining processes between 10+ teams to improve content delivery for clients globally, and 🌱 conducting project management for 20+ blue chip projects that transitioned teams into new tech processes. I enjoy working with women consultants and coaches who understand the importance of branding for their companies. They want to build sustainability but need assistance with technology for launching their ideas. I love empowering and supporting them as they thrive in: 🌱 gaining clarity to connect their passions to amplify their impact using their brands, 🌱 learning how to create sustainable websites and embracing tech on their terms, 🌱 doubling their reach online based on the clarity, brand, & tech strategies we create, 🌱 improving their brand awareness and increasing conversion rates via their sites, 🌱 build powerful, consistent brands, 🌱 continuously improving brand & tech strategies through best practices in the industry, and 🌱 using innovative collaborative approaches such as Cloud technology for deliverables. I get to tap into my 2+ decades of expertise and experience in: • web development & design, • brand development, • clarity, tech, & brand strategy, • Content Management Systems (CMS) - including WordPress, Squarespace, & Drupal, • coding languages (including, CSS, PHP, HTML, Ruby Rails, & Python), • digital marketing, and • E-commerce.

Thomson ReutersSenior Content Specialist

Jun. 2017New York City Metropolitan Area• Transitioned multiple processes from manual to fully or partially automated. • Assisted in the development and implementation of new technology processes. • Participate as Information Technology Champion as an Early Adopter to help improve adoption of new technology throughout the Thomson Reuters organization. • Help develop new technology platforms for digital products (new and current). • Train peers internationally on multi-million dollar products processes. • Participate as tester for new content and products on Live and Test Environments. • Cultivate strong working relationships with peers, Editorial, printers, and technology teams to maintain effective and efficient workflows and processes. • Resolve technical and content issues for external and internal customers and peers. • Continue to improve turn-around time for late breaking news and other time-sensitive content on the digital platform called Checkpoint. • Use value-stream maps to help identify and track process inefficiencies to reduce or remove process and resource waste so projects can be completed under budget.

Thomson ReutersSr. Content Coordinator

Jun. 2014 - Jun. 2017New York City• Certified as LEAN Six Sigma yellow belt. • Trained over 4 dozen employees on LEAN Six Sigma best practices so they can achieve yellow belt certification. • Developed and implemented inter-team organization strategies improving collaboration and decreasing trun-around time on multi-million dollar digital projects. • Improved desktop artist skills learning new InDesign workflow strategies. • Represented my team and peers in technological strategy sessions with business leaders and executives to improve acquisition and execution of new technology and establishing new processes and corporate trainings. • Identified technology to help streamline iMac and PC technologies and workflow processes. • Managed 10 multi-million dollar digital projects and improved their usability, delivery times, and design development.

Thomson ReutersSr. Content Coordinator

Jun. 2010 - Jun. 2014New York City• Collaborated on key Thomson Reuters initiatives that helped increase revenue on high-performing digital and print products. • Improved complicated graphic processes for Federal and State products that generates over $50 million in revenue annually. • Managed the maintenance of International data for Thomson Reuters Checkpoint World and Journal of Taxation, two of their high-grossing digital products. • Executed industry-leading responses to major legislative and regulatory developments. • Resolved issues with functionality, presentation, and deliverables for monthly journals and daily newsletter (digital and print) products that generate over one million in revenue. • Improved interdependency and collaboration skills learning best practices of using MS Sharepoint and cloud systems such as Dropbox to increase collaboration internally and externally. • Trained peers on Cloud software and Sharepoint best practices to encourage collaboration success

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