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Work Background
ISE-DAMarketing, Events, and Partnerships Lead
Jan. 2022
Saatchi & Saatchi WellnessAccount Executive
Jan. 2020 - Dec. 2022I led a direct mail campaign reaching over 350,000 individuals, leveraging QR codes to boost patient app downloads by 20%. Managing cross-agency collaboration, I ensured timely delivery of campaign assets across email, direct mail, web, and social media, optimizing client satisfaction. Additionally, I guided a team of account coordinators and translated insights into actionable strategies through creative reviews and planning sessions.
VC IncludeEvent and Business Operations Coordinator
Jan. 2019 - Dec. 2022Executed high-profile events, including the VC Include Launch, VC Include Summits, and networking engagements, ensuring exceptional logistics and impactful brand experiences. Optimized operations by managing the Salesforce CRM database, enhancing connectivity with stakeholders and streamlining deal flow for improved decision-making and productivity. Provided comprehensive executive support, preparing marketing materials, confidential documents, and meeting agendas to drive smooth collaborations and successful strategic initiatives.
ION Marketing GroupAccount Coordinator- Events, Social Media and Brand Activations
Jan. 2019 - Dec. 2020New York, New York, United StatesI executed 360 marketing campaigns for brands like Clinique and BareMinerals, leveraging social media, brand activations, and events to drive engagement. By sourcing influencers and coordinating multi-city activations, I delivered successful product launches and increased brand visibility. I also developed case studies from real-time reports, informing data-driven strategies for future campaigns.
Kiehl's Since 1851Integrated Marketing Communications Administrator
Jan. 2018 - Dec. 2019New York, United StatesI successfully led the logistics and execution for over 30 high-profile launch campaigns and events, including Life Ride for amfAR and the Avocado Eye Cream launch, ensuring seamless collaboration across stakeholders. By fostering relationships with top influencers and media outlets like Vogue and Refinery29, I enhanced brand visibility. Additionally, I developed data-driven reports to measure campaign success and guide future strategies.
OMD WorldwideAssistant Strategist-Estée Lauder Account
Jan. 2016 - Dec. 2017New York, United StatesAs Estée Lauder's first hybrid in Strategy and Digital Investments, I optimized media planning and managed key campaigns for brands like Clinique and Tom Ford. I improved collaboration and streamlined processes across teams. Using data insights, I supported audience segmentation and strategies for product launches.
Cayenne CreativeAccount Executive Internship
Jan. 2016 - Dec. 2016Birmingham, Alabama, United StatesConducted market research on Cayenne’s clients to enhance marketing strategies. Developed a Psychographic Profile on Millennials for targeted marketing campaigns. Implemented social media strategies for the Grid Iron Men’s Conference and tracked media coverage.
UAB Campus Recreation CenterSocial Media Coordinator
Jan. 2013 - Dec. 2014Birmingham, Alabama, United StatesDeveloped a social media strategy to enhance UAB’s campus recreational activities. Produced engaging content for various social media platforms like Twitter, Facebook, and Instagram. Increased social interaction by 20% and tracked data analytics using Google Analytics and Hootsuite.
University of Alabama at BirminghamSports Marketing Intern
Jan. 2013 - Dec. 2013Implemented marketing strategies for Men’s Soccer, Football, and Men’s Basketball to boost audience attendance and community involvement. Created promotional material for athletic events and utilized customer relations skills to enhance fan engagement. Promoted team presence in the community to raise spirit and resolve difficulties.
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