Chris Nguyen

Marketing Consultant @CNC Industries

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With over a decade of extensive expertise in Performance Marketing, my primary focus has been on User Acquisition. Throughout my career, I have adeptly strategized and executed highly successful campaigns across an array of platforms, encompassing Search, Display, Facebook, Twitter, RTBs, Ad Networks, LinkedIn, TV Media buys, and numerous other platforms. My proficiency shines through as I manage annual budgets exceeding $30 million, ensuring optimal utilization and positive returns on investment. Beyond campaign management, I am an ardent advocate of optimization. Employing rigorous A/B testing methodologies, I continually refine creative assets, landing pages, and app store optimizations. This commitment to data-driven optimization allows me to consistently surpass expectations. My extensive background extends across diverse verticals, including Finance, Gaming, Education, Online Dating, Fitness, and B2B. This breadth of experience endows me with an exceptional ability to navigate and excel within varying industries, providing insights and tailored strategies to drive remarkable growth and success.

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Network Power<100 people

Roles

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Marketing

Geos

🇫🇷100%

France

Work Background

Self EmployedGrowth Marketing Consultant

Mar. 2024San Francisco Bay Area · RemoteHelping clients with my Performance Marketing experience: - Uniswap Mobile App (Cryptocurrency): - Advising on current Google UAC & Apple Search Ads strategy - Complete campaign diagnostic, looking for areas to grow and improve - Weston Von Bouche (Online Clothing Retailer) - Complete reporting rebuild on campaign analysis - Grew campaign spend 40% quarter over quarter while keeping CPA flat - Dentsu / Microsoft (Copilot-AI App) - Setting up Google UAC & Ad Network with technical setup & troubleshooting

ZendeskSenior Marketing Manager

Aug. 2021 - Jan. 2023- Managed all the Paid Social Lead Gen Campaigns for UK and NORDICS geos - Implemented and oversaw all Content Syndication campaigns for the UK & NORDICS regions which became the best performing channel - Reduced CPMQL by 50% and increased ROAS 120% for TOFU UK & NORDIC campaigns. - Worked cross functionally with Regional Marketing, Creative & Analytics teams to ensure all marketing operations ran smoothly.

NerdWalletPerformance Marketing Manager LVL 2

Nov. 2018 - Apr. 2020- Monitored and optimized campaign performance which included CTR%, CPI, CPA, and conversion rates from Click to Install as well as ROAS. - Developed effective high performing campaigns which included Facebook, Google UAC, Twitter, Mobile Ad Networks & Apple Search - Working with other teams such as Product, Design and Analytics to build a better infrastructure for app campaigns (better performing creative assets, streamlined reporting dashboard, app onboarding rates going up, ASO which led to higher click to install % for organic users)

Social Marketing ScienceDirector of Marketing

Dec. 2017 - Jul. 2018San Francisco Bay Area- Mentored and supervised all Account Managers that managed SMS client’s marketing campaigns - Developed marketing campaigns and strategies for all of SMS’s clients, helping them increase revenue or set up marketing campaigns - Managed the highest spending campaigns while helping Account Managers grow and maintain their Facebook/AdWords campaigns for the lower tiered clients - Oversaw SMS growth from 4 figures in retainer and ad spend to 6 figures in retainer fees

Konami Digital EntertainmentSenior User Acquisition Specialist

Jul. 2016 - Apr. 2017Greater Los Angeles Area- Managed all User Acquisition campaigns for Star Wars Force Collection game app and hit spend and ROI targets - Set up testing and tracking for all UA channels including Facebook, Google Search and Display, Instagram, & Ad Networks/Affiliates - Served as the main point of contact with Konami Dev team in Japan. Working together daily to ensure that our team in Japan is kept informed of daily activities and plans are on target - Worked with Lucasfilms to ensure Brand Management of SWFC is approved and executed - Helped the Konami PR team with Brand approvals and PR Stunt activations by facilitating concepts to become approved stunts

ZooskSenior Marketing Manager

Oct. 2015 - Jan. 2016San Francisco Bay Area- Managed a campaign portfolio that includes Display, Android, iPhone, Affiliates and Social platform campaigns - Oversaw $30 million in Marketing spend per year - Developed direct reports to help oversee campaign portfolio - Conducted current landing page and creative A/B testing - Ensured daily KPI goals were met across the board - Reduced CPA by at least 50% while increasing ROI by at least 40% for all campaigns - Worked with TV agency to increase reach and TV ad viewership

ZooskMarketing Manager

Aug. 2014 - Oct. 2015San Francisco- Managed all US Display campaigns for Zoosk and achieved daily/monthly direct Marketing goals (CPA/ROI) - Trained and collaborated with Media Buying team to find new vendors and expand campaigns - Served as main point of contact for the majority of vendors for the entire Marketing department and negotiated terms - Assisted internal Business Intelligence team on maintaining marketing statistics through SSMS to keep internal database up to date

ZooskMarketing Associate

Apr. 2012 - Aug. 2014San Francisco Bay Area- Optimized campaigns to achieve daily/monthly performance goals towards CPA and ROI KPIs - Developed complex performance dashboards in Excel for myself and other team members to evaluate campaigns - Oversaw campaign implementation and fixed any technical issues on multiple platforms - Negotiated ad rates and terms with vendors and partners which resulted in on average 50% lower than expected rates