NerdWalletPerformance Marketing Manager LVL 2
Nov. 2018 - Apr. 2020- Monitored and optimized campaign performance which included CTR%, CPI, CPA, and conversion rates from Click to Install as well as ROAS.
- Developed effective high performing campaigns which included Facebook, Google UAC, Twitter, Mobile Ad Networks & Apple Search
- Working with other teams such as Product, Design and Analytics to build a better infrastructure for app campaigns (better performing creative assets, streamlined reporting dashboard, app onboarding rates going up, ASO which led to higher click to install % for organic users)