With over a decade of extensive expertise in Performance Marketing, my primary focus has been on User Acquisition. Throughout my career, I have adeptly strategized and executed highly successful campaigns across an array of platforms, encompassing Search, Display, Facebook, Twitter, RTBs, Ad Networks, LinkedIn, TV Media buys, and numerous other platforms. My proficiency shines through as I manage annual budgets exceeding $30 million, ensuring optimal utilization and positive returns on investment.
Beyond campaign management, I am an ardent advocate of optimization. Employing rigorous A/B testing methodologies, I continually refine creative assets, landing pages, and app store optimizations. This commitment to data-driven optimization allows me to consistently surpass expectations.
My extensive background extends across diverse verticals, including Finance, Gaming, Education, Online Dating, Fitness, and B2B. This breadth of experience endows me with an exceptional ability to navigate and excel within varying industries, providing insights and tailored strategies to drive remarkable growth and success.More...