Gabriela Torres

Marketing Consultant @Self-employed | Consultant

A/B TestsSales ManagerCustomer Data ManagementTeam Leadership🧨 ConsultingConsumer segmentationDigital MarketingMarketingTechBrand ManagementCRM PlatformsMarket ResearchHRTechProducts & ConstructionUser ExperienceProduct Market Fit🔥 Startup FounderTechnologyCampaign Management✔️ ITGoogle AnalyticsBusiness Development ManagerData AnalysisStrategic MarketingHubspotB2BAccount Management💰 Investor & VCAdvisorEmail Marketing ManagerGrowth HackerHead of Growth💸 MarketingMarketing DirectorCRM managerMarketing Analytics Manager👍 Sales & BizDevCustomer Success ManagerBrand Marketing Manager

I am a highly skilled and experienced Marketing Consultant with a focus on startups and B2B SaaS. With a deep passion for startups, marketing and business strategy, I have dedicated my career to helping businesses grow and reach critical milestones through effective marketing campaigns and strategies. With over 10 years of experience, I have helped many clients achieve their revenue targets through tailored marketing campaigns. Over the years, I’ve had the pleasure of working with a diverse range of clients, from start-ups to established companies, providing expertise in areas such as digital marketing, content creation, sales, and market research. My innovative thinking and strategic approach consistently delivers tangible results, making me a valuable asset to any business looking to elevate their marketing efforts.

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Work Background

Marketing Consultant

TeamAssuranceMarketing Consultant

Fractional Marketing Lead

FolktaleFractional Marketing Lead

Fractional Marketing Lead

MatrakFractional Marketing Lead

Head of Growth

MatrakHead of Growth

Apr. 2022 - Feb. 2024Melbourne, Victoria, Australia

Member

RevGeniusMember

Student Coach, Winter21'

StartmateStudent Coach, Winter21'

Jun. 2021 - Sep. 2021Melbourne, Victoria, Australia

Marketing Lead

MatrakMarketing Lead

Oct. 2020 - Jul. 2022Melbourne, Victoria, Australia

Senior Marketing Manager, Americas

DataCore SoftwareSenior Marketing Manager, Americas

Jul. 2020 - Oct. 2020Remote* Manage VIP and Gold Partner Marketing initiatives for AMER region * Oversee all marketing campaigns in AMER * Manage the SDR team (inbound and outbound) * Creator of email content: sending weekly outbounds to over 40,000 people plus create strategic email & phone cadences for the SDR's outbound and inbound efforts. * Weekly reporting on Marketing KPIs (SDR performance, Marketing campaign performance, % to goals for the quarter) * Support LATAM for marketing campaigns (fluent in Spanish)

Field Marketing Programs Manager, Americas

DataCore SoftwareField Marketing Programs Manager, Americas

Aug. 2019 - Jul. 2020Miami/Fort Lauderdale AreaI lead the demand generation for the Americas region, building and executing integrated marketing campaigns that align with America's sales priorities and revenue targets. I oversee content syndication, email marketing, webinars, events, and digital marketing campaigns and I work very closely with the SDR team to ensure strong follow-up from campaigns.

Growth Marketing Manager

AppsemblerGrowth Marketing Manager

Feb. 2019 - Aug. 2019Owned the company’s demand generation strategy and marketing ops. Developed a full-funnel marketing plan to drive consistent, scalable revenue for the business. Implemented SEO strategies, content marketing guidelines, and other integrated marketing campaigns to drive new inbound leads and collaborated closely with the sales team to accelerate qualified sales pipeline. Revamped all marketing ops and redefined marketing funnel. Enabled more sophisticated reporting in Salesforce and HubSpot. Managed content writers and design contractors.

Senior Marketing Programs Specialist

YouEarnedItSenior Marketing Programs Specialist

Apr. 2017 - Nov. 2018Austin, Texas AreaIn April 2018, YouEarnedIt was acquired by Vista Equity Company. At YouEarnedIt, I focus on driving key business metrics— MQLs, SQLs and marketing-sourced opportunities. I develop strategic, data-driven marketing programs that focus on driving high-quality leads into our sales funnel, resulting in closed-won opportunities. Marketing channels I oversee: - Partner marketing - SEO - Events (webinars, field events, tradeshows and large conferences) - Paid Search (Adwords) - Paid Social (LinkedIn, Facebook, Twitter) - Marketing Automation (HubSpot) - ABM, content syndication

Digital Marketing Specialist

YouEarnedItDigital Marketing Specialist

Jun. 2016 - Mar. 2017Austin, Texas AreaYouEarnedIt is a SaaS HR technology platform that redefines the way companies engage with their employees. By providing tools to connect, reward, reveal and report in real-time, YouEarnedIt can consolidate employee engagement initiatives into one, easy-to-use mobile platform for teams of all sizes. Since launching in 2012, YouEarnedIt has delivered its flexible software to small enterprises and Fortune 500 brands across several industries. As a digital marketing specialist, I oversaw multiple marketing channels: - Marketing automation strategies (Hubspot) and reporting (Salesforce) - Events such as webinars and user groups - Paid search (Adwords) - Paid social - Email marketing - SEO

Marketing Coordinator

nFusionMarketing Coordinator

Jan. 2015 - Dec. 2016Austin, TXResponsible for planning, executing and optimizing strategic marketing initiatives for the agency’s new business efforts. Implemented marketing campaigns using Hubspot for new business opportunities Project Management – Developed a content marketing calendar and streamlined content distribution from finish to end using various owned properties (whitepapers, webinars, blog posts, infographics). Optimized marketing automation and lead nurturing/drip campaigns for the agency’s various platforms. Managed the company’s social media pages and company blog, and conduct in-depth analysis of marketing performance on a monthly basis. Communications – Create and assemble bi-weekly company newsletters for all employees, and distributed monthly newsletters to customers and prospects.

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