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Work Background
Marketing Consultant
TeamAssuranceMarketing Consultant
Jan. 2024
Fractional Marketing Lead
FolktaleFractional Marketing Lead
Jan. 2024
Fractional Marketing Lead
MatrakFractional Marketing Lead
Jan. 2024
Head of Growth
MatrakHead of Growth
Apr. 2022 - Mar. 2024Melbourne, Victoria, Australia
Member
RevGeniusMember
Sep. 2021
Student Coach, Winter21'
StartmateStudent Coach, Winter21'
Jun. 2021 - Sep. 2021Melbourne, Victoria, Australia
Marketing Lead
MatrakMarketing Lead
Oct. 2020 - Jul. 2022Melbourne, Victoria, Australia
Senior Marketing Manager, Americas
DataCore SoftwareSenior Marketing Manager, Americas
Jul. 2020 - Oct. 2020Remote* Manage VIP and Gold Partner Marketing initiatives for AMER region * Oversee all marketing campaigns in AMER * Manage the SDR team (inbound and outbound) * Creator of email content: sending weekly outbounds to over 40,000 people plus create strategic email & phone cadences for the SDR's outbound and inbound efforts. * Weekly reporting on Marketing KPIs (SDR performance, Marketing campaign performance, % to goals for the quarter) * Support LATAM for marketing campaigns (fluent in Spanish)
Field Marketing Programs Manager, Americas
DataCore SoftwareField Marketing Programs Manager, Americas
Aug. 2019 - Jul. 2020Miami/Fort Lauderdale AreaI lead the demand generation for the Americas region, building and executing integrated marketing campaigns that align with America's sales priorities and revenue targets. I oversee content syndication, email marketing, webinars, events, and digital marketing campaigns and I work very closely with the SDR team to ensure strong follow-up from campaigns.
Growth Marketing Manager
AppsemblerGrowth Marketing Manager
Mar. 2019 - Aug. 2019Owned the company’s demand generation strategy and marketing ops. Developed a full-funnel marketing plan to drive consistent, scalable revenue for the business. Implemented SEO strategies, content marketing guidelines, and other integrated marketing campaigns to drive new inbound leads and collaborated closely with the sales team to accelerate qualified sales pipeline. Revamped all marketing ops and redefined marketing funnel. Enabled more sophisticated reporting in Salesforce and HubSpot. Managed content writers and design contractors.
Senior Marketing Programs Specialist
YouEarnedItSenior Marketing Programs Specialist
Apr. 2017 - Nov. 2018Austin, Texas AreaIn April 2018, YouEarnedIt was acquired by Vista Equity Company. At YouEarnedIt, I focus on driving key business metrics— MQLs, SQLs and marketing-sourced opportunities. I develop strategic, data-driven marketing programs that focus on driving high-quality leads into our sales funnel, resulting in closed-won opportunities. Marketing channels I oversee: - Partner marketing - SEO - Events (webinars, field events, tradeshows and large conferences) - Paid Search (Adwords) - Paid Social (LinkedIn, Facebook, Twitter) - Marketing Automation (HubSpot) - ABM, content syndication
Digital Marketing Specialist
YouEarnedItDigital Marketing Specialist
Jun. 2016 - Mar. 2017Austin, Texas AreaYouEarnedIt is a SaaS HR technology platform that redefines the way companies engage with their employees. By providing tools to connect, reward, reveal and report in real-time, YouEarnedIt can consolidate employee engagement initiatives into one, easy-to-use mobile platform for teams of all sizes. Since launching in 2012, YouEarnedIt has delivered its flexible software to small enterprises and Fortune 500 brands across several industries. As a digital marketing specialist, I oversaw multiple marketing channels: - Marketing automation strategies (Hubspot) and reporting (Salesforce) - Events such as webinars and user groups - Paid search (Adwords) - Paid social - Email marketing - SEO
Marketing Coordinator
nFusionMarketing Coordinator
Jan. 2015 - Dec. 2016Austin, TXResponsible for planning, executing and optimizing strategic marketing initiatives for the agency’s new business efforts. Implemented marketing campaigns using Hubspot for new business opportunities Project Management – Developed a content marketing calendar and streamlined content distribution from finish to end using various owned properties (whitepapers, webinars, blog posts, infographics). Optimized marketing automation and lead nurturing/drip campaigns for the agency’s various platforms. Managed the company’s social media pages and company blog, and conduct in-depth analysis of marketing performance on a monthly basis. Communications – Create and assemble bi-weekly company newsletters for all employees, and distributed monthly newsletters to customers and prospects.

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