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Work Background
Project Partners, LLCVP, Marketing and Business Development
May. 2022Project Partners is a full-service technology service and management consulting agency specializing in helping project centric organizations achieve and deliver excellence across project portfolio lifecycles from start to finish, on time, and within budget. Whether you're a small organization or a large enterprise looking to become agile alongside emerging industry challenges or evolve with customer expectations, Project Partners is here to make you our top priority - treating your business as our own
Denovo Ventures LLCDirector of Marketing
Dec. 2020 - May. 2022Build out and execution of marketing strategy in support of Denovo's services surrounding Oracle's JD Edwards, EBS and ERP Cloud solutions. Revamp marketing department after a 2-year void in marketing efforts. Assemble a team of marketing associates and outside contractors to rebuild marketing from the ground up. Re-establish partner relationships with Oracle Teams (Tech, Apps Unlimited, SaaS). Develop marketing initiatives that aligned with Partner requirements and Denovo goals. - FY 21 received MDF to execute co-branded events, webinars, and digital campaigns.
- Expanded footprint across five current customers, closed nine net new customers
- FY 22 proposed MDF plan to expand initiatives into account-based marketing, retargeting and expanded event calendar. Quickly establish and execute strategic initiatives to build awareness and lead generation. Deliver lead generation plan with expected leads through the funnel, proposed budget, execution resources and tactics. - 146% to plan for campaign creation
- 164% to plan for MQLs
- 162% to plan for SQL
- $3.7M in Marketing Generated and Influenced Revenue with an additional $6.3M in current pipeline Follow up with weekly executive team reporting, bi-weekly with Oracle Partner Managers, and quarterly Board of Directors review.
Red LevelMarketing Director
Mar. 2019 - Dec. 2020Novi, MIRed Level acquired C/D/H Merged two portfolios of technology consulting and services into one cohesive brand through 12-month phased approach Re-established Channel Partner relationships with main technology partners: Microsoft and Dell
- Participated in the Managed Microsoft Azure Program - Participated in Microsoft SMB Partner Showcase Events - Participated in Microsoft PMA Consult Program - Participated in Dell Client Devices and Server programs Integrated Microsoft's Modern Workplace perspective into Red Level's Modern Workplace Summit and subsequent Modern Workplace Webinar series Target vertical specific campaigns across the Red Level portfolio of products and services Develop and launch new service product offerings to meet the needs of the mid-market
- COVID ClearPASS App
- Motia
- Microsoft 365 Quick Starts Produced +$1M in marketing touched pipeline with ROI of ~1500%
C/D/HMarketing Manager
Sep. 2017 - Dec. 2020Greater Detroit AreaC/D/H was acquired by Red Level Strategically developed and executed marketing plan and budget resulting in an overall 10:1 return on marketing investment. Shifted strategy from product focus to solution focus and moved to a hub and spoke model of web content with a focus on story telling. Selected Accomplishments: - Successfully updated full web site redesign and cut over to new hosting and CRM platform (HubSpot). - Implemented Sales and Marketing tracking initiatives to determine the best use of valuable resources. - Successfully resurrected and maintained key technology user groups resulting in higher brand awareness and acknowledgement.
Red LevelMarketing Manager
Dec. 2015 - Sep. 2017Responsible for developing, implementing and executing a cohesive marketing plan that aligns across multiple business areas including partner program development, managed services and project services. Coordinated internal marketing initiatives such as employee recognition, all-company and annual meetings and reward trips. Selected Accomplishments: - Acquired additional marketing dollars and strategic marketing programs through cultivating tight relationships with technology partners such as Microsoft and Dell EMC. - Designed and deployed multi-faceted campaigns targeting specific verticals to improve demand generation in target markets (manufacturing, education and services). - Orchestrated signature event series including IT Spring Cleaning (recycle program), Hops & IOPs (new storage), Steak & Security (trends in IT security) and Home Runs with Hyper Converged (IT infrastructure). Oversaw the planning and execution of Red Level’s Grand Opening with 200+ attendees, local dignitaries and press.
Apex Digital Solutions, Inc.Director of Marketing
Jul. 2013 - Sep. 2015Sterling Heights, MIEstablish and lead all marketing efforts promoting managed IT services as well as the Microsoft cloud stack throughout the Mid-West Region. Determine budget, campaign schedule, event schedule, social media presence, PR, and all other marketing related efforts.
LexisNexisBrand Marketing Manager - Managed Technology Solutions, File & Serve
May. 2011 - Jul. 2013Responsible for generating qualified leads to sustain a multi-million dollar business lines through advertising, digital marketing, e-marketing, webinars, events and tradeshows. Resposnisble for generating and sustaining a marketing touched POS pipeline of ~$5 million with year over year improvements.
LexisNexisMarketing & Events - LexisNexis Redwood Analytics
Jan. 2008 - Mar. 2011Responsible for all marketing activities for the CRM-Analytics Large Law division of LexisNexis.
Redwood Analytics - Acquired by LexisNexisDirector, Events
Nov. 2006 - Jan. 2008Create the strategy and approach to tradeshow and event marketing. Execute pre-, during and post-conference strategy for 30+ industry tradeshows. Develope the strategic approach to the annual users conference, which at it's peak drove 250+ attendees and over $100,000 in sponsorship revenue.
Proforma CorporationMarketing Event Coordinator
Mar. 2003 - Nov. 2006Coordinate, execute and follow up on 25 - 30 tradeshows per year. Develop, promote, execute and follow up on the Annual User Group meeting - hosting 200 customers with multiple simultaneous tracks.
CompuwareHuman Resources
Jan. 2000 - Dec. 2004Develop and manage the summer internship and Co-Op program. Directly manage the 30 - 40 participants in the program. implements and updated proper EEO procedures and reporting. General administrative tasks.
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