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Work Background
Freelance (Self employed)Production Designer
Jan. 2016 - Mar. 2020I worked as an assistant art director in the audiovisual field, specifically in film production focused on visual art. Under the supervision of the art director, my role was to ensure that the creative concept developed for the film became a reality. I coordinated the entire art department team, including the set designer, art producer, props producer, set dresser, and set technicians, among others.
I collaborated with the art director to design and create sets using tools like SketchUp. This role requires strong organization and attention to detail to ensure that every stage of the process runs smoothly and that the final set meets the expectations of both the director and the client.
WestwingBuyer Assistant
Nov. 2014 - Oct. 2015Brazil, São PauloAs a Buyer Assistant, I was responsible for executing the full process of launching campaigns planned by the Buyers.
This included product mix selection, renegotiation with suppliers, pre-launch campaign analysis to optimize revenue, pricing finalization, managing spreadsheets with all SKUs, supplier communication and negotiation, contract review, sourcing new suppliers, post-campaign performance analysis, image quality checks, and more.
Olv Produções e Eventos Freelancer
Jul. 2014 - Sep. 2014I worked as a freelancer for 3 months in event production and client services. During this time, I contributed to two major projects with the team:
Event production for the launch of an LG mobile phone
Promotional event for new Netflix series releases
I was responsible for client liaison, briefing development in collaboration with the client, execution of the aligned briefing, and coordination of the event setup team. Together with the team, I helped produce all promotional materials, set design, and execution of the event activities. I also oversaw and coordinated event setups in multiple cities across Brazil.
DafitiSales/Marketing
Dec. 2013 - Jun. 2014Video Production
I participated in the initial development of the video department and helped establish it from the ground up. I was involved in the entire video production process for the brand's YouTube channel (youtube.com/dafiti), from briefings to final delivery. My responsibilities included:
Creating and organizing production briefings
Managing logistics and executive production
Writing scripts and planning jobs requested by different departments
Setting up filming sets
Budget organization and control
Photography
In December 2013, I also took on the photography area in addition to video production. I oversee all pre- and post-production of photo shoots.
Pre-production: organizing casting, locations, and assisting the executive producer throughout the process.
Post-production: editing, approving photo treatments, and managing the photo flow until final delivery.
I also handled model contracts, partnerships with photographers, and equipment rentals. I contributed to the creative direction of shoots, from styling to art direction. Additionally, I was responsible for all still production for the company, managing every step from production to delivery to internal teams.
DafitiSales/ Marketing
Jun. 2012 - Dec. 2013Analyst in the social media area of the company. I founded the Dafiti Sports Facebook page and was responsible for the brand on social media. I had contact with all Dafiti sub-brands.
I managed Dafiti's social media and was responsible for all posted content.
Prospecting new business partnerships with bloggers for social media.
I assisted in the development of campaigns and also led all campaigns run through the brand's Facebook.
Contact with the creation of regulations for cultural contests.
Analysis of performance results through spreadsheets and Google Analytics.
Direct contact with clients through Facebook and Twitter, handling complaints and suggestions.
Creation of briefs for all pieces published on the company's Facebook page, as well as direct contact with the buying team to improve the brand's performance on social media.
Contact with press offices and influencers for influencer marketing.
MTVMarketing Intern
Nov. 2011 - Sep. 2012Intern in the Social Media area – from December 2011 to September 2012
I worked in the company's digital area, producing SMS content, managing social media and the website, special projects (promotions and partnerships), and monitoring reports.
Photos and posts for social media.
Holiday projects for the broadcaster's social media.
Approval of advertising materials.
Assisted in the organization and promotion of special programs.
Electronic Arts (EA)Intern
Mar. 2011 - Oct. 2011I worked in the EAi division, which produces games for Facebook and mobile phones.
Customer relations for Brazil and Latin America.
Results-oriented.
Main clients: Samsung, LG, Motorola, Nokia, Sony Ericsson, Vivo, TIM, Claro, and Oi.
I initiated the entire age rating process through the legal department for submission to the Ministry of Justice.
Familiar with contracts.
Results analysis, forecasting, and commercial presentations.
During this period, I helped the team move from 4th to 2nd place globally.
App stores – Samsung Apps, Ovi Store, Android Marketplace.
Launch of the FIFA 12 promotion in Mexico.
Challenges:
– Approval of FIFA materials
– Delays in obtaining approvals
– Promotion-related costs
– Approval of media campaign materials with product managers in Europe and the USA
– Approval of advertising spots for Brazil and Latin America
Affiliate launches – Brasiltec, Renxo, One Brasil.
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