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Marketing
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IT
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United Kingdom
Work Background
Vayne MediaProject Manager
Dec. 2021 - Dec. 2023Miguel Hidalgo, Mexico City, MexicoI was in charge of managing the projects at Vayne Media for up to 9 clients. My responsibilities included briefing in-house and external teams, assigning tasks, planning timeframes and following-up on tasks. I was also responsible for updating the Account Directors, CEO and clients, on the progress of tasks and the projects overall. Occasionally I would provide support to the team with strategic planning, research and client service.
Polaris DigitalDigital Marketing and Media Manager
Mar. 2017 - Mar. 2022Ciudad de México y alrededores, MéxicoI am in charge of the digital marketing team. My responsibilities include generating and supervising the implementation of digital strategies. I have had the opportunity to work for both B2C and B2B companies in 360º strategies of national scope and a diverse mix of digital platforms, including Social Media, Paid Media (Facebook Ads, Google Ads, Email Marketing, etc.) and Web (blogs, e-commerce, landing pages, apps).
Grupo NovandiDigital Marketing Manager
Mar. 2015 - Nov. 2017Ciudad de México y alrededores, MéxicoI was in charge of the Digital Marketing team, responsible for the development of digital strategies based on business goals for each of the companies that belonged to the group. The team's main task was to develop all the material necessary to promote the companies' products and solutions using digital platforms, including Social Media, Paid Media, Email Marketing and Lead Generation Funnels.
Fore Web ConsultingSocial Media Manager
Aug. 2013 - Oct. 2014Ciudad de México y alrededores, MéxicoI was in charge of the Social Media and Content Management team, and was the company’s representative with our clients and their staff. During my time with FORE I implemented social media and content strategies for political figures and a Telecom company.
BeleriCommunity Manager (freelance)
Jan. 2013 - Aug. 2013Ciudad de México y alrededores, MéxicoAccount: Fotolog
Platforms: Website, Facebook, Twitter, Pinterest and StumbleUpon
Content and Social Media strategy for three languages (Spanish, English and Portuguese), and user e-mail replies.
Mujer EmprendePR Manager
Jan. 2012 - Mar. 2013Ciudad de México y alrededores, MéxicoI worked with Mujer Emprende as the Mexico City representative, in charge of event logistics and digital communication with the network of entrepreneurs. I was also part of the sales and client management team.
Agencia de Noticias del Estado Mexicano NOTIMEXNewsroom Intern
Jul. 2010 - Jan. 2011Ciudad de México y alrededores, México- Social Service for the section of Justice and Security.
- News writing and special reports
- Keeper of the departments' statistics database
EL Universal C.P.N.Newsroom Intern
Jul. 2009 - Jan. 2010Ciudad de México y alrededores, México- Section "El Mundo": News writing and edition. Follow-up with international agencies' wires and website monitoring. . - Section "Op-Ed": Web blogs admin and comment moderator. Web traffic analyst.
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